Who is this course for?

This apprenticeship is ideal if you're interested in embarking on a career in Digital Marketing and/or developing your knowledge and understanding of key concepts and techniques that help organisations drive customer retention and acquisition.

Level

Digital Marketer is a Level 3 Apprenticeship.

Duration

16 months total: 13 months Practical, 3-month EPA.

Funding

£11,000

Overview

Firebrand’s Level 3 Digital Marketer Apprenticeship trains apprentices to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.

Apprentices will learn to use Google Analytics, embed marketing and coding principles in the work they carry out, and how social media is impacting the current and future marketing environment.

Through our Subject Matter Experts (SMEs), Learning Mentors (LMs), and world-leading Instructors, our programme prepares learners to work in any department assisting in effective marketing to drive customer retention and acquisition.

Apprentices will learn the skills they need to prepare, build, and launch campaigns in the marketplace and to play a role in setting the overall marketing strategy or campaign of the organisation.Firebrand’s programme is taught through a blended framework of Residential and Online Classroom learning based on our Lecture, Lab, Review methodology.

Your apprentice will receive support from our SMEs as well as full access to an e-learning platform that covers all areas of Cyber Security and over 5,000 courses on other relevant business topics.

Prerequisites

Before attending this accelerated apprenticeship, you should have:

  • A minimum of 5 GCSEs or A-Levels, a Level 2 qualification (apprenticeship or BTEC in a relatable subject), or relevant experience and/or an aptitude test

STEM subjects would also be beneficial to your application.

You should not have an existing qualification at the same level or higher that this apprenticeship in a similar subject.

Curriculum

On this accelerated programme, you'll learn the following knowledge and skills:

  • Effective use of Google Analytics
  • Principles of coding and marketing
  • Effective use of social media

End Point Assessment

All Apprenticeships end with the End Point Assessment (EPA). This is completed by a third party, the End Point Assessment Organisation (EPAO).

The EPA evaluates all the work completed through the duration of the Apprenticeship.

For the Digital Marketer Apprenticeship, the EPA consists of:

  • an Employer Reference
  • Synoptic Project
  • an interview with the independent assessor


The apprentice will only enter the EPA Gateway once the employer is content that the apprentice is working at or above the occupational standard. In making this decision, the in-work mentor may take advice from Firebrand, but the decision must ultimately be made by them.

EPAO determines when all other Gateway requirements have been met, and the EPA period will only commence once the EPAO has confirmed this.

The EPA assessment period in Gateway can be anything from 4 weeks to 6 months.

For more information, check out our EPA Fact Sheet.

Exams

Upon successful completion of the programme, you'll have the opportunity to gain the following qualifications:

  • BCS Level 3 Certificate in Marketing Principles
  • BCS Level 3 Award in Principles of Coding
  • Google Analytics IQ
  • CIW Social Media Strategist

Next steps

Upon completion of the Level 3 Digital Marketer Apprenticeship, progression routes include:

  • Level 4 Marketing Executive
  • Level 6 Digital Marketer (integrated degree)
  • Level 6 Marketing Manager