SAP® - Certified Application Associate - CRM Fundamentals



Only 10 Days



Classroom / Online / Hybrid

Next date

Next date:

27/9/2021 (Monday)


The SAP® Certified Application Associate – CRM Fundamentals course will help you improve your SAP® Customer Relationship Management skills. You will take the official SAP® exam, and gain the SAP® Certified Application Associate – Customer Relationship Management certification.

The SAP® CRM certification will prove your understanding of SAP® CRM basics and navigation. You’ll learn about:

  • Master data
  • Organisational management
  • Product management
  • Transactional processing
  • Sales
  • Marketing
  • Customer service
  • Middleware setup and maintenance
  • Billing
  • Pricing
  • Interaction channels
  • CRM reporting

And you will become a SAP® Certified Application Associate in CRM Fundamentals with SAP® CRM 7.0. You'll be able to manage your company's SAP® CRM, and gain the necessary skills for roles such as: SAP® CRM consultant, project team member, analyst or trainer.

Note: SAP® is a registered trademark of SAP® AG. Firebrand Training Limited is not affiliated or related to any division or subsidiary of SAP® AG

Seven reasons why you should sit your course with Firebrand Training

  1. Two options of training. Choose between residential classroom-based, or online SAP® CRM courses
  2. You'll be SAP® CRM certified in just 10 days. With us, you’ll be SAP® CRM trained in record time
  3. Our SAP® CRM course is all-inclusive. A one-off fee covers all course materials, exams, accommodation and meals. No hidden extras
  4. Pass SAP® CRM first time or train again for free. This is our guarantee. We’re confident you’ll pass your course first time. But if not, come back within a year and only pay for accommodation, exams and incidental costs
  5. You’ll learn more. A day with a traditional training provider generally runs from 9am – 5pm, with a nice long break for lunch. With Firebrand Training you’ll get at least 12 hours/day quality learning time, with your instructor
  6. You’ll learn SAP® CRM faster. Chances are, you’ll have a different learning style to those around you. We combine visual, auditory and tactile styles to deliver the material in a way that ensures you will learn faster and more easily
  7. You’ll be studying SAP® CRM with the best. We’ve been named in Training Industry’s “Top 20 IT Training Companies of the Year” every year since 2010. As well as winning many more awards, we’ve trained and certified 106,662 professionals, and we’re partners with all of the big names in the business


Benefits of Training with Firebrand

  • Two options of training - Residential classroom-based, or online courses
  • A purpose-built training centre – get access to dedicated Pearson VUE Select facilities.
  • Certification Guarantee – pass first time or train again free (just pay for accommodation, exams and incidental costs)
  • Everything you need to certify – you’ll sit your exam at the earliest available opportunity after the course - either immediately after your classroom course, or as soon as there are slots available, if you've taken it online
  • No hidden extras – one cost covers everything you need to certify


Overview Of the SAP CRM Solution

  • Fundamentals and Architecture
  • CRM Modules
  • Implementing & Operating SAP CRM
  • CRM Customising Fundamentals
  • CRM Basic Data
  • CRM Business Transactions
  • Process Controls and Determination
  • Billing

CRM Middleware

  • CRM Admin Console
  • Messaging Bdoc
  • Data loading
  • Data flow
  • XIF and External Systems
  • BW Adaptor
  • Groupware Adaptor
  • Field Applications

CRM User Interface

  • SAP UI Overview and Concepts
  • Customising Business roles, Navigation bars and Transaction launchers
  • Architecture
  • UI Config
  • Application Enhancement Tool including Easy enhancement Workbench
  • Component Enhancement concepts
  • Configuration of Skin

Exam Track

You'll sit the following exam:

  • SAP® Certified Application Associate - CRM Fundamentals with SAP® CRM 7.0 Ehp1 (Code: C_TCRM20_71)

What's Included


  • SAP® course material
  • Official SAP® Press book: "SAP® CRM Web Client Customizing and Development"

Your accelerated course includes:

  • Accommodation *
  • Meals, unlimited snacks, beverages, tea and coffee *
  • On-site exams **
  • Exam vouchers **
  • Practice tests **
  • Certification Guarantee ***
  • Courseware
  • Up-to 12 hours of instructor-led training each day
  • 24-hour lab access
  • Digital courseware **
  • * For residential training only. Doesn't apply for online courses
  • ** Some exceptions apply. Please refer to the Exam Track or speak with our experts
  • *** Pass first time or train again free (just pay for accommodation, exams and incidental costs)


The following are beneficial, though not necessary:

  • Experience of working with, or implementing, a SAP® Customer Relationship Management/CRM system or other enterprise CRM system
  • Understanding of customer account management and the business principles involved, such as customer transaction processing, customer pricing and customer billing
  • Understanding of the business processes involved in customer relationship management, including the areas of customer sales, customer marketing, customer services and customer analytics and reporting
  • Familiarisation with web client user interfaces for customers, or similar applications, and the business processes and functionality involved
  • Familiarisation with customer relationship management principles such as customer interaction and customer interaction channels, including channel partner management
  • Familiarisation with the concept of customer relationship types, such as business partners

Unsure whether you meet the prerequisites? Don’t worry. Your training consultant will discuss your background with you to understand if this course is right for you.


Here's the Firebrand Training review section. Since 2001 we've trained exactly 106,662 students and asked them all to review our Accelerated Learning. Currently, 96.66% have said Firebrand exceeded their expectations.

Read reviews from recent accelerated courses below or visit Firebrand Stories for written and video interviews from our alumni.

"Another fantastic experience. Thank you so much!"
Anonymous. (6/9/2021 (Monday) to 9/9/2021 (Thursday))

"Our tutor was amazing, he explained everything so well, and made the course really interesting, could not praise him enough!"
AF. (6/9/2021 (Monday) to 9/9/2021 (Thursday))

"Great training given by the tutor. Clear in his explanations and assisting the attendees where needed. Big thumbs up!"
Anonymous. (6/9/2021 (Monday) to 8/9/2021 (Wednesday))

"I re-attended the course online after having attended the classroom based program initially. Enjoyed the session, although very content based, the tutor was good at covering all topics and had the chance to go over it again as revision. Would definitely attend future courses with Firebrand and select the same instructor. Very knowledgeable and thorough with his explanation. Made us think differently throughout the course."
Mohan Simkhada, EOL IT Services. (18/6/2021 (Friday) to 20/6/2021 (Sunday))

"Facilities at training Center are exceptional. We don’t need to worry about anything and can fully concentrate on learning."
Venkatesh Bathineni. (3/9/2021 (Friday) to 5/9/2021 (Sunday))

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