Microsoft Design and Deliver Powerful Customer Experiences with Dynamics 365 Customer Insights (MB-280T03)

This accelerated Microsoft Design and Deliver Powerful Customer Experiences with Dynamics 365 Customer Insights (MB-280T03) course helps organizations deliver exceptional experiences personalized to every customer. In this course, students will learn how to work with key features of Customer Insights – Data and Customer Insights – Journeys.

First, you will learn about the business value of using a customer data platform. They will ingest data into Customer Insights – Data, create unified customer profiles, and create segments to help target specific audiences.

You will also learn to build impactful and personal experiences using Customer Insights – Journeys. They will create marketing assets like emails and text messages and deliver them via segment- and trigger-based journeys. This course is part of a four-course series (MB-280T01-T04) aligning to the MB-280 certification exam.

Through Firebrand’s Lecture | Lab | Review method, you’ll get certified faster than traditional training and access official courseware, learn from certified instructors, and train in a distraction-free environment.

Audience

This course is ideal for IT or Marketing professionals who want to learn how to leverage Dynamics 365 Customer Insights for their organizations.

Module 1: Work with real time features in Dynamics 365 Customer Insights – Journeys Module

• Create emails in Dynamics 365 Customer Insights – Journeys
• Create text messages and push notifications in Dynamics 365 Customer Insights – Journeys
• Create forms in Dynamics 365 Customer Insights – Journeys
• Manage consent in Dynamics 365 Customer Insights – Journeys
• Build journeys with Dynamics 365 Customer Insights – Journeys
• Manage leads and scoring in Dynamics 365 Customer Insights – Journeys
• Extend real-time marketing capabilities within Dynamics 365 Customer Insights – Journeys

Module 2: Unlock customer intent with Dynamics 365 Customer Insights – Data

• Get started with Dynamics 365 Customer Insights – Data 
  Ingest data into Customer Insights – Data
• Create a unified customer profile in Dynamics 365 Customer Insights – Data
• Work with Dynamics 365 Customer Insights – Data
• Data enrichment in Dynamics 365 Customer Insights – Data
• Predictions in Dynamics 365 Customer Insights – Data
• Manage external connections with Customer Insights – Data
• Configure and administer Customer Insights – Data
• Gain insight to your customer with Dynamics 365 Customer Insights – Data

Before attending this accelerated course, you should have:

• Basic Marketing principles
• Be familiar with the Dynamics 365 customer experience suite, including Dynamics 365 Sales and Dynamics 365 Customer Insights
• Have basic model-driven application configuration experience

This course does not have an exam.