Summer of Learn: when booking two courses before July 31, save 50% on the second one.
Bright days ahead: our UK training centre has reopened.

Google - Firebrand's training for Google Cloud Conversion Professional Introduction



Only 1 Day



Classroom / Online / Hybrid

Next date

Next date:

28/9/2020 (Monday)


"This is now the only way that I would consider carrying out future training.." Ben Hughes (Firebrand trained)

"I would never have believed that I could learn and retain so much new information in such little time. Their methods really do work." Gareth Bowen (Firebrand trained)

Do you want to:

  • Drive more targeted traffic to your website using Google AdWords?
  • Find out how Google Analytics can help you understand your visitors better?
  • Use Google Website Optimizer to convert more of your visits to sales?

If so, this 1 day overview is perfect for you.

Here’s 7 reasons why you should learn more about Google Conversion with Firebrand Training:

  1. You’ll get a full overview in just one day. With us, you'll be introduced to all the key Google traffic generating, conversion and monitoring tools in just one day
  2. It’s all inclusive. A one-off fee covers all course materials and meals. No hidden extras
  3. You'll learn faster. Chances are, you’ll have a different learning style to those around you. We combine visual, auditory and tactile styles to deliver the material in a way that ensures you will learn faster and more easily
  4. You’re in safe hands. We’re the Institute of IT Training’s “Training Company of the Year” 2006, 2007, 2008. We’ve trained and certified over 17,000 professionals to date, we’ve won several awards for our work, and we’re partners with all the big names in the business
  5. You don't just study the subject. We use more case studies and practical tests to make sure you can apply your new knowledge to the work environment

During the day, you’ll cover the following Google services and tools

  • Google Adwords
  • Google Analytics
  • Google Website Optimizer

Seven reasons why you should sit your course with Firebrand Training

  1. Two options of training. Choose between residential classroom-based, or online Conversion Professional courses
  2. You'll be Conversion Professional certified in just 1 days. With us, you’ll be Conversion Professional trained in record time
  3. Our Conversion Professional course is all-inclusive. A one-off fee covers all course materials, exams, accommodation and meals. No hidden extras
  4. Pass Conversion Professional first time or train again for free. This is our guarantee. We’re confident you’ll pass your course first time. But if not, come back within a year and only pay for accommodation, exams and incidental costs
  5. You’ll learn more. A day with a traditional training provider generally runs from 9am – 5pm, with a nice long break for lunch. With Firebrand Training you’ll get at least 12 hours/day quality learning time, with your instructor
  6. You’ll learn Conversion Professional faster. Chances are, you’ll have a different learning style to those around you. We combine visual, auditory and tactile styles to deliver the material in a way that ensures you will learn faster and more easily
  7. You’ll be studying Conversion Professional with the best. We’ve been named in Training Industry’s “Top 20 IT Training Companies of the Year” every year since 2010. As well as winning many more awards, we’ve trained and certified 75,861 professionals, and we’re partners with all of the big names in the business


Our Introduction to Google Conversion is the most effective, efficient way to get a base knowledge in the key Google tools and applications.

You'll cover the following content:

Google Insights For Search

  • Overview
  • Working with Insights for Search:
  • Troubleshooting:

Google Adwords

  • Introduction to AdWords
  • Getting Started with AdWords
  • Targeting
  • Tracking Ad Performance
  • Costs & Billing
  • Optimising Ad Performance
  • The AdWords Toolbox
  • Managing Client Accounts
  • Conversion Tracking

Google Analytics

  • First Steps
  • Interpreting Reports
  • Fundamentals
  • In-Depth Analysis

Google Website Optimizer

  • Overview
  • Planning an Experiment
  • Using the Tool - A/B Tests
  • Using the Tool - Multivariate Tests
  • Data and Reports
  • Next Steps After Your Experiment

The Tools – Putting Them Together

  • Marketing effectiveness – fulfill your promise
  • Understanding your users - their journey
  • Website usability
  • Commercial aspects
  • Maximizing conversions and ROI
  • Commercial levers


There are no specific pre-requisites for this one day overview, although some experience of online marketing via Google would be beneficial.

Unsure whether you meet the prerequisites? Don’t worry. Your training consultant will discuss your background with you to understand if this course is right for you.


Here's the Firebrand Training review section. Since 2001 we've trained exactly 75,861 students and asked them all to review our Accelerated Learning. Currently, 96.75% have said Firebrand exceeded their expectations.

Read reviews from recent accelerated courses below or visit Firebrand Stories for written and video interviews from our alumni.

"Course was very good, I liked the analogies given to explain complex networking areas it really helped. The instructor was very good at bringing information to a level everyone could understand and then further on that. "
Ewan jamieson, Mr. (17/2/2020 (Monday) to 22/2/2020 (Saturday))

"Knowledgeable, well spoken and relatable instructor. The instructor explained difficult concepts clearly and provided good examples to help us understand the material. He also discussed real-world examples to help solidify how the concepts are applied in the field. There were a few technical issues with the remote learning and remote labs, but overall a great experience, especially so when considering the current situation with COVID-19."
JE, Mitchells & Butlers. (4/5/2020 (Monday) to 7/5/2020 (Thursday))

"I would highly recommend taking up a course with Firebrand because the way the course is delivered is very helpful and useful for someone who either has no knowledge or some knowledge. The instructors do everything they can to ensure everyone is learning and is always on hand to help anyone who is struggling with anything. Everyone on the course is also very helpful and in the same position as they want to learn to. So there is not just the instructor but the class as a whole to assist. The facility is very nice and I will definitely be coming back for any future courses I attend. "
CP, Innovate Ltd. (4/5/2020 (Monday) to 7/5/2020 (Thursday))

"Firebrand have very passionate instructors."
Anonymous (4/5/2020 (Monday) to 7/5/2020 (Thursday))

"Extremely useful course, detailed understanding and trainer had good grasp on the information and was able to explain it in different ways to help our understanding and help us to relate this to our own working environment."
SA, Lloyds Banking Group. (4/5/2020 (Monday) to 6/5/2020 (Wednesday))

Google Conversion Professional Course Dates





Book now

25/5/2020 (Monday)

25/5/2020 (Monday)




28/9/2020 (Monday)

28/9/2020 (Monday)

Wait list



9/11/2020 (Monday)

9/11/2020 (Monday)

Limited availability



21/12/2020 (Monday)

21/12/2020 (Monday)




1/2/2021 (Monday)

1/2/2021 (Monday)




15/3/2021 (Monday)

15/3/2021 (Monday)




Latest Reviews from our students