Google Firebrand's training for Google Cloud Conversion Professional Introduction

- Only 1 Day

"This is now the only way that I would consider carrying out future training.." Ben Hughes (Firebrand trained)

"I would never have believed that I could learn and retain so much new information in such little time. Their methods really do work." Gareth Bowen (Firebrand trained)

Do you want to:


  • Drive more targeted traffic to your website using Google AdWords?
  • Find out how Google Analytics can help you understand your visitors better?
  • Use Google Website Optimizer to convert more of your visits to sales?

If so, this 1 day overview is perfect for you.

Here’s 7 reasons why you should learn more about Google Conversion with Firebrand Training:

  1. You’ll get a full overview in just one day. With us, you'll be introduced to all the key Google traffic generating, conversion and monitoring tools in just one day
  2. It’s all inclusive. A one-off fee covers all course materials and meals. No hidden extras
  3. You'll learn faster. Chances are, you’ll have a different learning style to those around you. We combine visual, auditory and tactile styles to deliver the material in a way that ensures you will learn faster and more easily
  4. You’re in safe hands. We’re the Institute of IT Training’s “Training Company of the Year” 2006, 2007, 2008. We’ve trained and certified over 17,000 professionals to date, we’ve won several awards for our work, and we’re partners with all the big names in the business
  5. You don't just study the subject. We use more case studies and practical tests to make sure you can apply your new knowledge to the work environment

During the day, you’ll cover the following Google services and tools

  • Google Adwords
  • Google Analytics
  • Google Website Optimizer

See Curriculum...

See prices now to find out how much you could save when you train at twice the speed.

Seven reasons why you should sit your course with Firebrand Training

  1. You'll be Conversion Professional certified in just 1 days. With us, you’ll be Conversion Professional trained in record time
  2. Our Conversion Professional course is all-inclusive. A one-off fee covers all course materials, exams, accommodation and meals. No hidden extras
  3. Pass Conversion Professional first time or train again for free. This is our guarantee. We’re confident you’ll pass your course first time. But if not, come back within a year and only pay for accommodation, exams and incidental costs
  4. You’ll learn more. A day with a traditional training provider generally runs from 9am – 5pm, with a nice long break for lunch. With Firebrand Training you’ll get at least 12 hours/day quality learning time, with your instructor
  5. You’ll learn Conversion Professional faster. Chances are, you’ll have a different learning style to those around you. We combine visual, auditory and tactile styles to deliver the material in a way that ensures you will learn faster and more easily
  6. You’ll be studying Conversion Professional with the best. We’ve been named in Training Industry’s “Top 20 IT Training Companies of the Year” every year since 2010. As well as winning many more awards, we’ve trained and certified 74,706 professionals, and we’re partners with all of the big names in the business
  7. You'll do more than study Firebrand's courseware. We use practical exercises to make sure you can apply your new knowledge to the work environment. Our instructors use demonstrations and real-world experience to keep the day interesting and engaging

Think you are ready for the course? Take a FREE practice test to assess your knowledge!

Our Introduction to Google Conversion is the most effective, efficient way to get a base knowledge in the key Google tools and applications.

You'll cover the following content:

Google Insights For Search

  • Overview
  • Working with Insights for Search:
  • Troubleshooting:

Google Adwords

  • Introduction to AdWords
  • Getting Started with AdWords
  • Targeting
  • Tracking Ad Performance
  • Costs & Billing
  • Optimising Ad Performance
  • The AdWords Toolbox
  • Managing Client Accounts
  • Conversion Tracking

Google Analytics

  • First Steps
  • Interpreting Reports
  • Fundamentals
  • In-Depth Analysis

Google Website Optimizer

  • Overview
  • Planning an Experiment
  • Using the Tool - A/B Tests
  • Using the Tool - Multivariate Tests
  • Data and Reports
  • Next Steps After Your Experiment

The Tools – Putting Them Together

  • Marketing effectiveness – fulfill your promise
  • Understanding your users - their journey
  • Website usability
  • Commercial aspects
  • Maximizing conversions and ROI
  • Commercial levers

See Prerequisites...

There are no specific pre-requisites for this one day overview, although some experience of online marketing via Google would be beneficial.

Unsure whether you meet the prerequisites?

Don’t worry - we’ll discuss your technical background, experience and qualifications to determine whether this accelerated course suits you.

Just call us on 080 80 800 888 and speak to one of our enrolment consultants.

Firebrand is an immersive environment and requires commitment. Some prerequisites are simply guidelines; you may find your unique experience, attitude and determination enables you to succeed on your accelerated course.

See Dates...

Google Conversion Professional Course Dates





Book now

25/11/2019 (Monday)

25/11/2019 (Monday)




30/3/2020 (Monday)

30/3/2020 (Monday)

Wait list



11/5/2020 (Monday)

11/5/2020 (Monday)

Limited availability



22/6/2020 (Monday)

22/6/2020 (Monday)




3/8/2020 (Monday)

3/8/2020 (Monday)




14/9/2020 (Monday)

14/9/2020 (Monday)




Here's the Firebrand Training review section. Since 2001 we've trained exactly 74,706 students and asked them all to review our Accelerated Learning. Currently, 96.78% have said Firebrand exceeded their expectations.

Read reviews from recent accelerated courses below or visit Firebrand Stories for written and video interviews from our alumni.

"I found the CISMP course excellent as it gave me all of the relevant information and understanding condensed in a week. The trainer was a subject matter expert and excellent keeping the subject matter interesting and enjoyable. I would be happy to recommend this training."
Philip Gilmore, Northern Ireland Civil Service. (6/1/2020 to 9/1/2020)

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"Good facilities provided to ensure the non class room side of the visit were as smooth as possible not to impact the course work.The days were really well planned with a constant mix of different learning techniques to gain as much knowledge as possible prior to exam.The instructor had a really good pace of keeping the course moving but going over any points that people needed further time on."
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