Google Conversion Professional - Only 5 Days

Why

Seven reasons why you should sit your Google Conversion course with Firebrand Training

Find Out How We Help You To Learn New Skills Quickly

  1. You'll be Google Conversion certified in just 5 days. With us, you’ll be Google Conversion trained in record time
  2. Our Google Conversion course is all-inclusive. A one-off fee covers all course materials, exams, accommodation and meals. No hidden extras
  3. Pass Google Conversion first time or train again for free. This is our guarantee. We’re confident you’ll pass your course first time. But if not, come back within a year and only pay for accommodation, exams and incidental costs
  4. You’ll learn more Google Conversion. A day with a traditional training provider generally runs from 9am – 5pm, with a nice long break for lunch. With Firebrand Training you’ll get at least 12 hours/day quality learning time, with your instructor
  5. You’ll learn Google Conversion faster. Chances are, you’ll have a different learning style to those around you. We combine visual, auditory and tactile styles to deliver the material in a way that ensures you will learn faster and more easily
  6. You’ll be studying Google Conversion with the best. We’ve been named in Training Industry’s “Top 20 IT Training Companies of the Year” every year since 2010. As well as winning many more awards, we’ve trained and certified 68,075 professionals, and we’re partners with all of the big names in the business
  7. You'll do more than study Google Conversion courseware. We use practical exercises to make sure you can apply your new knowledge to the work environment. Our instructors use demonstrations and real-world experience to keep the day interesting and engaging

Think you are ready for the course? Take a FREE practice test to assess your knowledge!

What

Want to become an expert in managing Google AdWords, understanding Google Analytics, and optimising your site with Google Website Optimizer? All in one week? Then this is the course is for you.

At the end of the week, you’ll sit the following exams on-site:

  • Google Advertising Professional (GAP) Exam
  • Google Analytics Individual Qualification (IQ) Test

In summary, our Google Conversion Professional program:

  • Helps you grasp complex concepts by mixing different learning styles through the day
  • Uses Accelerated Learning methods to make sure knowledge and skills are retained
  • Uses case studies to apply the knowledge learnt into a real life environment

Interested? Have a look at our pricing Here

Read more ...

Interested? See prices or call 080 80 800 888

You'll cover the following on the Google Conversion Professional course:

Google Insights For Search

  • Overview
  • Working with Insights for Search:
  • Understanding Features
  • Analysing Data
  • Exporting/Importing Data
  • Troubleshooting:
  • Error Messages
  • Other Issues

Google Adwords

  • Introduction to AdWords
  • AdWords policies
  • Pricing and ranking
  • Getting Started with AdWords
  • Account types, setup, and structure
  • Account navigation
  • Organisation, keywords, placements and ad text
  • Using different ad formats
  • Targeting
  • Search and contextual targeting
  • Placement targeting
  • Language & location targeting
  • Keyword targeting
  • Combining keywords and placements
  • Tracking Ad Performance
  • Quality and performance basics
  • Ad visibility and troubleshooting
  • Reports
  • Basic ROI and conversion tracking
  • Advanced conversion tracking
  • Costs & Billing
  • Cost control
  • Billing cycle
  • Payments outside the U.S.
  • Invoicing
  • Optimising Ad Performance
  • Overview
  • Your website
  • Your account
  • Specific strategies
  • The AdWords Toolbox
  • Account performance tools
  • Analytics tools
  • Troubleshooting tools
  • AdWords editor
  • Managing Client Accounts
  • My client centre
  • Selling AdWords
  • The AdWords API
  • Conversion Tracking
  • Get started - tracking sales and leads
  • Setting Conversion Tracking
  • AdWords Conversion Optimiser
  • Conversion based bid management tool
  • Setting CPA bids clients

Google Analytics

  • First Steps
  • Introduction to Google Analytics
  • Interface navigation
  • Installing the Google Analytics Tracking Code:
  • Interpreting Reports
  • Pageviews, visits, and visitors:
  • Time metrics
  • Traffic sources
  • Content reports
  • Fundamentals
  • Profiles in Google Analytics
  • Campaign tracking and AdWords integration
  • Analysis focus - AdWords
  • Analysis focus - funnel visualization
  • Filters in Google Analytics
  • Regex and Google Analytics
  • Cookies and Google Analytics
  • E-commerce tracking
  • Analysis focus - revenue metrics
  • Domains and subdomains
  • In-Depth Analysis
  • Custom reporting
  • Advanced segmentation
  • Motion charts:
  • Internal site search:
  • Event tracking and virtual pageviews:
  • The Custom visitor segment variable:
  • Additional customisations:

Google Website Optimizer

  • Overview
  • What you can test
  • Website Optimizer and AdWords
  • Website Optimizer and Analytics
  • Planning an Experiment
  • Choosing and creating test content
  • Testing strategies
  • Using the Tool - A/B Tests
  • Setting up
  • Adding tags
  • Variations
  • Running an experiment
  • Troubleshooting
  • Using the Tool - Multivariate Tests
  • Setting up
  • Adding tags
  • Variations
  • Running an experiment
  • Troubleshooting
  • Data and Reports
  • Glossary
  • Understanding reports
  • Troubleshooting reports
  • Next Steps After Your Experiment
  • Follow-up experiments – why, how, combinations
  • Restoring pages post-experiments

The Tools – Pulling Them Together

  • Marketing effectiveness – fulfill your promise
  • Adwords adverts
  • CTR
  • Keywords
  • Capping budgets
  • Website landing pages
  • FUD’s - Fears, Uncertainties + Doubts
  • Bounce rates
  • Understanding your users - their journey
  • The decision process
  • AIDA – Awareness, Interest, Desire, Action
  • Product demand and distribution – Analytics and Insights
  • Analytics visitor behavior – control sets and segmentation
  • Funnel analysis
  • Top landing and exit pages
  • Website usability
  • Website accessibility
  • Optimizer - Headlines, images, site structure, key pages, checkout pages, load times
  • Website usability – find, choose, buy
  • Optimizer - POA – Point of action assurances
  • Commercial aspects
  • Conversion rate, margin + profit
  • Reinvesting
  • Maximizing conversions and ROI
  • Post click conversion rate
  • Commercial levers
  • Promotional text
  • Price structure

Read more ...

Interested? See prices or call 080 80 800 888

You will be prepared for, and sit the following exams:

  • Google Advertising Professional (GAP) Exam
  • Google Analytics Individual Qualification (IQ) test

Read more ...

Interested? See prices or call 080 80 800 888

Firebrand Training offers top-quality technical education and certification training in an all-inclusive course package specifically designed for the needs and ease of our students. We attend to every detail so our students can focus solely on their studies and certification goals.

Our Accelerated Learning Programmes include:

  • Intensive Hands-on Training Utilising our (Lecture | Lab | Review)TM Delivery
  • Comprehensive Study Materials, Program Courseware and Self-Testing Software including MeasureUp *
  • Fully instructor-led program with 24 hour lab access
  • Examination vouchers **
  • On site testing ***
  • Accommodation, all meals, unlimited beverages, snacks and tea / coffee****
  • Transportation to/from designated local railway stations
  • Examination Passing Policy

Our instructors teach to accommodate every student's learning needs through individualised instruction, hands-on labs, lab partner and group exercises, independent study, self-testing, and question/answer drills.

Firebrand Training has dedicated, well-equipped educational facilities where you will attend instruction and labs and have access to comfortable study and lounging rooms. Our students consistently say our facilities are second-to-none.

Firebrand goes digital

We’re currently migrating from printed to digital courseware. Some courseware is already available in digital, while other books remain in printed form. To find out if this course is digital, call us on 080 80 800 888.

There are several benefits of easy-to-use digital courseware: downloads are immediate, and you’ll always have your courseware available wherever you are. You won’t need to wait for a printed book to be delivered before you start learning – and it’s better for the environment. You can choose to download the courseware to your own device, or borrow one of ours.

Considering a Microsoft course? Always have the most up-to-date Microsoft digital courseware with ‘Fresh Editions’. This gives you access to all versions of digital courseware – you’ll receive updates and revisions of your textbook, at no charge, for the life of that course.

Examination Passing Policy

Should a student complete a Firebrand Training Program without having successfully passed all vendor examinations, the student may re-attend that program for a period of one year.  Students will only be responsible for accommodations and vendor exam fees.

Please note

  • * Not on all courses
  • ** Examination vouchers are not included for the following courses: PMI, GIAC, CREST and CISSP CBK Review. Exam vouchers may also not be included for Apprentices and will require a separate purchase by an employer due to Education and Skills Funding Agency guidelines.
  • *** On site testing is not included for our PMI, GIAC, CREST, CSX Practitioner or ITIL Managers and Revision Certification Courses
  • **** Accommodation not included on the CISSP CBK Review Seminar

Read more ...

Interested? See prices or call 080 80 800 888

There are no specific pre-requisites for the Insights, Analytics and Website Optimizer parts of the program. However to become a Qualified Individual in the Google Advertising Professionals program, you'll need to:

  1. Sign up for the program successfully and be in good standing. This means that you've accepted the Rules of Use and aren't in violation of them.
  2. Manage at least one AdWords account (yours or someone else's) in My Client Center for 90 days.
  3. Build and maintain at least US$1,000 (or local equivalent) spend in the My Client Center account you manage, over a 90-day period.
  4. Pass the Google Advertising Professional Exam (taken on the course).

Unsure whether you meet the prerequisites?

Don’t worry - we’ll discuss your technical background, experience and qualifications to determine whether this accelerated course suits you.

Just call us on 080 80 800 888 and speak to one of our enrolment consultants.

Firebrand is an immersive environment and requires commitment. Some prerequisites are simply guidelines; you may find your unique experience, attitude and determination enables you to succeed on your accelerated course.

Interested? See prices or call 080 80 800 888

When

When do you want to sit your accelerated course?

Start

Finish

Status

Location

Book now

27/8/2018 (Monday)

31/8/2018 (Friday)

Finished

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11/2/2019 (Monday)

15/2/2019 (Friday)

Limited availability

Nationwide

 

25/3/2019 (Monday)

29/3/2019 (Friday)

Open

Nationwide

 

6/5/2019 (Monday)

10/5/2019 (Friday)

Open

Nationwide

 

17/6/2019 (Monday)

21/6/2019 (Friday)

Open

Nationwide

 

Reviews

Here's the Firebrand Training review section. Since 2001 we've trained exactly 68,075 students and asked them all to review our Accelerated Learning. Currently, 96.72% have said Firebrand exceeded their expectations.

Read reviews from recent accelerated courses below or visit Firebrand Stories for written and video interviews from our alumni.


"A nice, informative atmosphere to study the course you have elected to take, complete with experienced instructors."
Richard Swann, Yesss Electrical Ltd. - Microsoft Programming in C# (4 days) (2018.9.25 to 2018.9.28)

"A great, informative atmosphere to study the course you have elected to take, complete with experienced mentors."
Connor Hyde, Yesss Electrical Ltd. - Microsoft Programming in C# (4 days) (2018.9.25 to 2018.9.28)

"Very good and good accommodation provided."
Lee Laverty, Plus Dane Housing. - BCS Level 4 Certificate in Data Analysis Concepts (4 days) (2018.9.24 to 2018.9.27)

"Brilliant course, very helpful and knowledgeable trainer who has plenty of real world examples from his years of experience."
N.L., Lewisham Council. - BCS Level 4 Certificate in Data Analysis Concepts (4 days) (2018.9.24 to 2018.9.27)

"The instructor was a joy to learn from, especially since he speaks from experience and provides real life examples of Agile and Scrum. I would highly recommend Firebrand to anyone, for training. Thanks"
R.P.. - Scrum Firebrand's training for Scrum.org's Professional Scrum Master certification (2 days) (2018.9.24 to 2018.9.25)

"Excellent course, perfect teacher. The instructor will make a Scrum Master out of you."
Pierfranco Bini, The FA. - Scrum Firebrand's training for Scrum.org's Professional Scrum Master certification (2 days) (2018.9.24 to 2018.9.25)

"Great learning environment, lots of thought put in the best way to train the course content. Have used them before - still just as good - will use again!"
M.B.. - BCI The BCI Certificate (3 days) (2018.9.24 to 2018.9.26)

"A great way to receive a qualification fast."
A.F.. - EMC Firebrand's training for EMC's Data Science Associate (EMCDSA) (4 days) (2018.9.24 to 2018.9.27)

"Informative and helpful course that I would recommend."
Connor Venton, Ringway Jacobs. - EMC Firebrand's training for EMC's Data Science Associate (EMCDSA) (4 days) (2018.9.24 to 2018.9.27)

"Focused intensive training aimed at ensuring you gain the certification you are aiming for."
D.H., Volition. - The Open Group TOGAF® 9 certified training (Level 1&2) (3 days) (2018.9.26 to 2018.9.28)

"The course was quick and informative, a lot of material covered in a short space of time. Very good exam insight from the instructor."
Brad McKenzie-Quinn, Coventry Building Society. - EMC Firebrand's training for EMC's Data Science Associate (EMCDSA) (4 days) (2018.9.24 to 2018.9.27)

"The Azure course provided an excellent in-depth look at the architecture, implementation, and security of Microsoft's cloud offering. The instructor demonstrated great knowledge and enthusiasm for the subject."
D.M., NCC Group. - Microsoft Azure Academy: Infrastructure and Networking (4 days) (2018.9.24 to 2018.9.27)

"An interesting, thought provoking course which has opened my eyes to the power and capability of Azure and indeed the wider concept of cloud computing."
Anonymous. - Microsoft Azure Academy: Infrastructure and Networking (4 days) (2018.9.24 to 2018.9.27)

"Good trainer, decent material. Course largely appropriate to requirement."
A.C.. - Microsoft Azure Academy: Infrastructure and Networking (4 days) (2018.9.24 to 2018.9.27)

"Firebrand Instructor very good and teaching excellent. Knowledge in the subject area."
Anonymous. - AXELOS PRINCE2® 2017 - Foundation & Practitioner (3 days) (2018.9.21 to 2018.9.23)

"I really enjoyed the course, so pleased to have passed :)"
Victoria Fennell. - AXELOS PRINCE2® 2017 - Foundation & Practitioner (3 days) (2018.9.21 to 2018.9.23)

"Instructor was very good."
Jonathan O'Connor, Meadad Ltd / Thales. - AXELOS PRINCE2® 2017 - Foundation & Practitioner (3 days) (2018.9.21 to 2018.9.23)

"The Firebrand trainers are very knowledgeable and can explain highly complex information so it is easy to understand."
Matthew Sullivan. - Cisco CCNP (Routing & Switching) (8 days) (2018.9.16 to 2018.9.23)

"The CCNP Route and Switch training course was a good experience, as this was my first boot camp. Instructor was very knowledgeable and went above and beyond to make sure that we were ready for the exam but also techniques we can use everyday with our jobs. I would definitely recommend this training facility for training."
Anonymous. - Cisco CCNP (Routing & Switching) (8 days) (2018.9.16 to 2018.9.23)

"Great course, a lot of information to take in within 8 days it could probably be extended by an additional day or two."
Anonymous. - Cisco CCNP (Routing & Switching) (8 days) (2018.9.16 to 2018.9.23)

"Good environment for learning."
Steven Barker, Nicander Ltd. - Microsoft MCSA: SQL Server 2016 - Database Administration (6 days) (2018.9.17 to 2018.9.22)

"Great course. Intense training but a fast way to learn. Trainers are knowledgeable and positive which helps with the long days involved. "
C.B.. - Microsoft MCSA: SQL Server 2016 - Database Administration (6 days) (2018.9.17 to 2018.9.22)

"If time is of the essence."
Adrian Taplin, Contractor. - Microsoft MCSA: SQL Server 2016 - Database Administration (6 days) (2018.9.17 to 2018.9.22)

"Great experience on my second visit. Definitely would recommend this method of training."
Christopher Dyke, Atos. - EC-Council Certified Incident Handler (ECIH) (2 days) (2018.9.17 to 2018.9.18)

"I was unsure I would pick a lot of knowledge about SQL as my previous experience was not good. However, the teaching style and pace has really given me the chance to absorb everything I need to become more knowledgeable in database administration. I will definitely leave this course with a broad understanding of SQL DBA, and I thank the instructor for helping me with this area."
Jonathon Kindred, Optionis. - Microsoft MCSA: SQL Server 2016 - Database Administration (6 days) (2018.9.17 to 2018.9.22)

"Very good trainer, knowledgeable."
Donna Derbyshire, Morrison Utility Services. - Data Protection Certified Information Privacy Manager (CIPM) (2 days) (2018.9.19 to 2018.9.20)

"Very good trainer, knowledgeable."
Donna Derbyshire, Morrison Utility Services. - IAPP Certified Information Privacy Manager (CIPM) (2 days) (2018.9.19 to 2018.9.20)

"Good organisation for the event."
Nick Scott, Morrison Utilty Services. - Data Protection Certified Information Privacy Manager (CIPM) (2 days) (2018.9.19 to 2018.9.20)

"Good organisation for the event."
Nick Scott, Morrison Utilty Services. - IAPP Certified Information Privacy Manager (CIPM) (2 days) (2018.9.19 to 2018.9.20)

"Very good because all done and dusted in one. Instructor very knowledgeable."
Anonymous. - Data Protection Certified Information Privacy Professional - Europe & Certified Information Privacy Manager (4 days) (2018.9.17 to 2018.9.20)

"Very good because all done and dusted in one. Instructor very knowledgeable."
Anonymous. - IAPP Certified Information Privacy Professional - Europe & Certified Information Privacy Manager (4 days) (2018.9.17 to 2018.9.20)

"Service and organisation has been fantastic."
Sunny Vara, Smart Cogent Consulting. - Data Protection Certified Information Privacy Professional - Europe (CIPP/E) (2 days) (2018.9.17 to 2018.9.18)

"Service and organisation has been fantastic."
Sunny Vara, Smart Cogent Consulting. - IAPP Certified Information Privacy Professional - Europe (CIPP/E) (2 days) (2018.9.17 to 2018.9.18)

"Although it was a hard, intense course, I found the instruction and set-up extremely professional."
Anonymous - (ISC)2 CISSP Boot Camp (6 days) (2018.9.10 to 2018.9.15)

"The course is by far the deepest I have ever studied - 08:00 to 19:30 daily. The surroundings really made the six days possible. Most importantly was the trainer; her knowledge was exemplary. Only bettered by her ability to get the information across. Compared to various online courses i've used, this course was next level worth every £!!!"
Anonymous, N/A - (ISC)2 CISSP Boot Camp (6 days) (2018.9.10 to 2018.9.15)

"We had an amazing instructor who communicated the vast amount of knowledge for the CISSP exam in a clear and manageable way. The entire Firebrand staff were helpful, and professional every step of the way. Highly recommend."
Anonymous, Citihub - (ISC)2 CISSP Boot Camp (6 days) (2018.9.10 to 2018.9.15)

"Having come from a manufacturing background, I thought this would be a fantastic way of broadening my knowledge of Lean, and developing my skills, and it turned out to be exactly that. Through the combination of high level tutoring with fantastic application, I learnt both fantastic textbook knowledge as well as as extensive thoughts on how this relates to my real life work place. The instructor was brilliant lecturer who put effort and passion into the whole course."
Anonymous, Magellan Aerospace - Lean Six Sigma Training Green Belt (5 days) (2018.9.10 to 2018.9.14)

"Firebrand has an amazing setup to do a boot camp course. From instructor to the facility and the staff are first class."
Anonymous, Marex Spectron - (ISC)2 CISSP Boot Camp (6 days) (2018.9.10 to 2018.9.15)

"Firebrand have been excellent from course booking to taking the exams. The course material, quality of trainer and the training venue are excellent. I would recommend Firebrand to anyone looking to update their technical skills"
Shaun Williams, PDSA. - Data Protection Certified Information Privacy Professional - Europe & Certified Information Privacy Manager (4 days) (2018.7.16 to 2018.7.19)

"Firebrand have been excellent from course booking to taking the exams. The course material, quality of trainer and the training venue are excellent. I would recommend Firebrand to anyone looking to update their technical skills"
Shaun Williams, PDSA. - IAPP Certified Information Privacy Professional - Europe & Certified Information Privacy Manager (4 days) (2018.7.16 to 2018.7.19)

"Above and beyond truly dedicated trainer with real life experience as well as text book. He'll always ensure you are grasping all concepts."
Shaun Mcgregor. - Microsoft MCSA: Office 365 (5 days) (2018.7.16 to 2018.7.20)

"The course instructor was very experienced in the course, bringing real life experience, which made the training even more interesting."
Vincent Parris, Hearst Magazine UK. - Microsoft MCSA: Office 365 (5 days) (2018.7.16 to 2018.7.20)

"Very professional and friendly, excellent course books/workbooks."
Suzan Roberts, Grieg Seafood Shetland Limited. - Data Protection Certified Information Privacy Professional - Europe & Certified Information Privacy Manager (4 days) (2018.7.16 to 2018.7.19)

"Very professional and friendly, excellent course books/workbooks."
Suzan Roberts, Grieg Seafood Shetland Limited. - IAPP Certified Information Privacy Professional - Europe & Certified Information Privacy Manager (4 days) (2018.7.16 to 2018.7.19)

"This is the only way to train. Dedicated, fast and complete."
C.L. - (ISC)2 Certified Cloud Security Professional (CCSP) (6 days) (2018.7.9 to 2018.7.14)

"The instructor was approachable, knowledgeable and available to discuss content outside of the course. This added value to the experience by enhancing learned material."
Randolph Rosenberg, TUI Group. - (ISC)2 Certified Cloud Security Professional (CCSP) (6 days) (2018.7.9 to 2018.7.14)

"This is my third course at Firebrand and every one has resulted in a certification."
John Ridings, General Dynamics. - (ISC)2 Certified Cloud Security Professional (CCSP) (6 days) (2018.7.9 to 2018.7.14)

"Great training with everything needed. I was able to concentrate on training with no distractions."
Grant Gibson, AGI Media. - EC-Council Certified Ethical Hacker (CEH) (5 days) (2018.7.9 to 2018.7.13)

"Once again, Firebrand have delivered a fast-paced course with none of the guff found on a lot of courses."
Simon Hoy , Uysiion. - The Open Group TOGAF® 9 certified training (Level 1&2) (3 days) (2018.7.9 to 2018.7.11)

"Brilliant! Excellent course content, lecturer incredibly knowledgeable and delivery method is perfect. Training venue is very well suited to immersive learning, facilities are great and overall experience is 100% positive."
D.B. - Project Management Institute (PMI)® Project Management Professional (PMP)® (4 days) (2018.7.9 to 2018.7.12)

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