Our UK training centre is reopening in June. Learn more about it on our blog.

Google Firebrand's training for Google Cloud Conversion Professional

- Only 5 Days

You'll cover the following on the Google Conversion Professional course:

Google Insights For Search

  • Overview
  • Working with Insights for Search:
  • Understanding Features
  • Analysing Data
  • Exporting/Importing Data
  • Troubleshooting:
  • Error Messages
  • Other Issues

Google Adwords

  • Introduction to AdWords
  • AdWords policies
  • Pricing and ranking
  • Getting Started with AdWords
  • Account types, setup, and structure
  • Account navigation
  • Organisation, keywords, placements and ad text
  • Using different ad formats
  • Targeting
  • Search and contextual targeting
  • Placement targeting
  • Language & location targeting
  • Keyword targeting
  • Combining keywords and placements
  • Tracking Ad Performance
  • Quality and performance basics
  • Ad visibility and troubleshooting
  • Reports
  • Basic ROI and conversion tracking
  • Advanced conversion tracking
  • Costs & Billing
  • Cost control
  • Billing cycle
  • Payments outside the U.S.
  • Invoicing
  • Optimising Ad Performance
  • Overview
  • Your website
  • Your account
  • Specific strategies
  • The AdWords Toolbox
  • Account performance tools
  • Analytics tools
  • Troubleshooting tools
  • AdWords editor
  • Managing Client Accounts
  • My client centre
  • Selling AdWords
  • The AdWords API
  • Conversion Tracking
  • Get started - tracking sales and leads
  • Setting Conversion Tracking
  • AdWords Conversion Optimiser
  • Conversion based bid management tool
  • Setting CPA bids clients

Google Analytics

  • First Steps
  • Introduction to Google Analytics
  • Interface navigation
  • Installing the Google Analytics Tracking Code:
  • Interpreting Reports
  • Pageviews, visits, and visitors:
  • Time metrics
  • Traffic sources
  • Content reports
  • Fundamentals
  • Profiles in Google Analytics
  • Campaign tracking and AdWords integration
  • Analysis focus - AdWords
  • Analysis focus - funnel visualization
  • Filters in Google Analytics
  • Regex and Google Analytics
  • Cookies and Google Analytics
  • E-commerce tracking
  • Analysis focus - revenue metrics
  • Domains and subdomains
  • In-Depth Analysis
  • Custom reporting
  • Advanced segmentation
  • Motion charts:
  • Internal site search:
  • Event tracking and virtual pageviews:
  • The Custom visitor segment variable:
  • Additional customisations:

Google Website Optimizer

  • Overview
  • What you can test
  • Website Optimizer and AdWords
  • Website Optimizer and Analytics
  • Planning an Experiment
  • Choosing and creating test content
  • Testing strategies
  • Using the Tool - A/B Tests
  • Setting up
  • Adding tags
  • Variations
  • Running an experiment
  • Troubleshooting
  • Using the Tool - Multivariate Tests
  • Setting up
  • Adding tags
  • Variations
  • Running an experiment
  • Troubleshooting
  • Data and Reports
  • Glossary
  • Understanding reports
  • Troubleshooting reports
  • Next Steps After Your Experiment
  • Follow-up experiments – why, how, combinations
  • Restoring pages post-experiments

The Tools – Pulling Them Together

  • Marketing effectiveness – fulfill your promise
  • Adwords adverts
  • CTR
  • Keywords
  • Capping budgets
  • Website landing pages
  • FUD’s - Fears, Uncertainties + Doubts
  • Bounce rates
  • Understanding your users - their journey
  • The decision process
  • AIDA – Awareness, Interest, Desire, Action
  • Product demand and distribution – Analytics and Insights
  • Analytics visitor behavior – control sets and segmentation
  • Funnel analysis
  • Top landing and exit pages
  • Website usability
  • Website accessibility
  • Optimizer - Headlines, images, site structure, key pages, checkout pages, load times
  • Website usability – find, choose, buy
  • Optimizer - POA – Point of action assurances
  • Commercial aspects
  • Conversion rate, margin + profit
  • Reinvesting
  • Maximizing conversions and ROI
  • Post click conversion rate
  • Commercial levers
  • Promotional text
  • Price structure

See Exam Track...

See prices now to find out how much you could save when you train at twice the speed.

Seven reasons why you should sit your course with Firebrand Training

  1. Two options of training. Choose between residential classroom-based, or online Google Conversion courses
  2. You'll be Google Conversion certified in just 5 days. With us, you’ll be Google Conversion trained in record time
  3. Our Google Conversion course is all-inclusive. A one-off fee covers all course materials, exams, accommodation and meals. No hidden extras
  4. Pass Google Conversion first time or train again for free. This is our guarantee. We’re confident you’ll pass your course first time. But if not, come back within a year and only pay for accommodation, exams and incidental costs
  5. You’ll learn more. A day with a traditional training provider generally runs from 9am – 5pm, with a nice long break for lunch. With Firebrand Training you’ll get at least 12 hours/day quality learning time, with your instructor
  6. You’ll learn Google Conversion faster. Chances are, you’ll have a different learning style to those around you. We combine visual, auditory and tactile styles to deliver the material in a way that ensures you will learn faster and more easily
  7. You’ll be studying Google Conversion with the best. We’ve been named in Training Industry’s “Top 20 IT Training Companies of the Year” every year since 2010. As well as winning many more awards, we’ve trained and certified 75,618 professionals, and we’re partners with all of the big names in the business

Think you are ready for the course? Take a FREE practice test to assess your knowledge!

You will be prepared for, and sit the following exams:

  • Google Advertising Professional (GAP) Exam
  • Google Analytics Individual Qualification (IQ) test

See What's Included...

Your accelerated course includes:

  • Accommodation *
  • Meals, unlimited snacks, beverages, tea and coffee *
  • On-site exams **
  • Exam vouchers **
  • Practice tests **
  • Certification Guarantee ***
  • Courseware
  • Up-to 12 hours of instructor-led training each day
  • 24-hour lab access
  • Digital courseware **
  • * For residential training only. Doesn't apply for online courses
  • ** Some exceptions apply. Please refer to the Exam Track or speak with our experts
  • *** Pass first time or train again free (just pay for accommodation, exams and incidental costs)

See Prerequisites...

There are no specific pre-requisites for the Insights, Analytics and Website Optimizer parts of the program. However to become a Qualified Individual in the Google Advertising Professionals program, you'll need to:

  1. Sign up for the program successfully and be in good standing. This means that you've accepted the Rules of Use and aren't in violation of them.
  2. Manage at least one AdWords account (yours or someone else's) in My Client Center for 90 days.
  3. Build and maintain at least US$1,000 (or local equivalent) spend in the My Client Center account you manage, over a 90-day period.
  4. Pass the Google Advertising Professional Exam (taken on the course).

Unsure whether you meet the prerequisites? Don’t worry. Your training consultant will discuss your background with you to understand if this course is right for you.

See Dates...

Google Google Conversion Course Dates





Book now

24/2/2020 (Monday)

28/2/2020 (Friday)




29/6/2020 (Monday)

3/7/2020 (Friday)

Wait list



10/8/2020 (Monday)

14/8/2020 (Friday)

Limited availability



21/9/2020 (Monday)

25/9/2020 (Friday)




2/11/2020 (Monday)

6/11/2020 (Friday)




14/12/2020 (Monday)

18/12/2020 (Friday)




Here's the Firebrand Training review section. Since 2001 we've trained exactly 75,618 students and asked them all to review our Accelerated Learning. Currently, 96.76% have said Firebrand exceeded their expectations.

Read reviews from recent accelerated courses below or visit Firebrand Stories for written and video interviews from our alumni.

"Course was very good, I liked the analogies given to explain complex networking areas it really helped. The instructor was very good at bringing information to a level everyone could understand and then further on that. "
Ewan jamieson, Mr. (17/2/2020 to 22/2/2020)

"Knowledgeable, well spoken and relatable instructor. The instructor explained difficult concepts clearly and provided good examples to help us understand the material. He also discussed real-world examples to help solidify how the concepts are applied in the field. There were a few technical issues with the remote learning and remote labs, but overall a great experience, especially so when considering the current situation with COVID-19."
JE, Mitchells & Butlers. (4/5/2020 to 7/5/2020)

"I would highly recommend taking up a course with Firebrand because the way the course is delivered is very helpful and useful for someone who either has no knowledge or some knowledge. The instructors do everything they can to ensure everyone is learning and is always on hand to help anyone who is struggling with anything. Everyone on the course is also very helpful and in the same position as they want to learn to. So there is not just the instructor but the class as a whole to assist. The facility is very nice and I will definitely be coming back for any future courses I attend. "
CP, Innovate Ltd. (4/5/2020 to 7/5/2020)

"Firebrand have very passionate instructors."
Anonymous (4/5/2020 to 7/5/2020)

"Extremely useful course, detailed understanding and trainer had good grasp on the information and was able to explain it in different ways to help our understanding and help us to relate this to our own working environment."
SA, Lloyds Banking Group. (4/5/2020 to 6/5/2020)

Latest Reviews from our students