IIPMR - Certified Research Expert (CRE)



Slechts 15 dagen



Klas / Online / Hybride

Volgende datum

Volgende datum:

24/6/2024 (Maandag)


This accelerated Certified Research Expert (CRE) course, includes all types of market research such as Consumer Research, Consumer Insights, Market Entry Strategy, Business Research or Industrial Research, Product Research, Trend Analysis, Supply Chain Research, Procurement Research, Financial Risk Analysis, Price Forecasting, Survey Design, Data Analysis & Interpretation, Insights Generation, Report Creation, Market Research Databases etc.

By passing the exam for Certified Research Expert, you will join an elite group of professionals who have demonstrated a commitment to excellence in Market Research. The CRE designation can be mentioned after your name just like a Ph.d. The CRE designation will also be a proof of your technical expertise and will enhance your credibility in the Industry.

At the end of this course, you’ll achieve your Certified Research Expert (CRE) certification.

Through Firebrand’s Lecture | Lab | Review methodology you’ll certify at twice the speed of traditional training and get access to courseware, learn from certified instructors, and train in a distraction-free environment.

40% faster

Distraction-free environment


This course is ideal for:

  • People with 1 year of relevant work experience are eligible for the second level. CRE is usually done by those working as Senior Research Analyst and Team Leaders
  • Individuals who have completed the CRA exam or those having a minimum of 1 year work experience in the Research Industry can do this course. Individuals working in any stream relevant to research such as equity research, media research, consumer research, financial research, procurement research, commodity research, operations research etc are eligible. Those who seek to upgrade their knowledge levels in the Research Industry. Individuals who are already familiar with Research but would like to learn more about SPSS and its usage in Research.
  • This is one of the most preferred certification by companies looking to hire Research Analyst with SPSS knowledge at a senior level or a Team lead level. The certification equips the participants with the latest trends and best practices thereby turning them in to experts in the Research field.

Zeven redenen waarom jij voor jouw cursus voor Firebrand kiest:

  1. Jij zal in slechts 15 dagen gecertificeerd zijn. Doordat onze cursussen residentieel zijn kunnen wij langere lesdagen aanbieden en zal je tijdens je verblijf volledig gefocust zijn op jouw cursus
  2. Onze cursus is all-inclusive. Cursusmaterialen, accommodatie en maaltijden zijn inbegrepen.
  3. Slaag de eerste keer voor of train gratis opnieuw.Op basis van onze certificeringsgarantie kun je voor het geval je de eerste keer niet slaagt binnen een jaar terugkomen en opnieuw trainen. Je betaalt dan alleen voor accommodatie en examens. De andere kosten zijn inbegrepen.
  4. Je zal meer over leren. Waar opleidingen elders doorgaans van 9:00 tot 17:00 duren, kan je bij Firebrand Training rekenen op 12 uur training per dag!
  5. Je zal sneller beheersen. Doordat onze cursussen residentieel zijn word je in korte tijd ondergedompeld in de theorie. Hierdoor zal je volledig gefocust zijn op de cursus en zal je sneller de theorie en praktijk beheersen.
  6. Je zal voor studeren bij de beste training provider. Firebrand heeft het Q-For kwaliteitlabel, waarmee onze standaarden en professionaliteit op het gebied van training erkend worden. We hebben inmiddels 134561 professionals getraind en gecertificeerd!
  7. Je gaat meer doen dan alleen de cursusstof van bestuderen. We maken gebruik van laboratoria, case-studies en oefentests, om ervoor te zorgen dat jij jouw nieuwe kennis direct in jouw werkomgeving kan toepassen.



Certified Research Expert (CRE)

  • Overview of Market Research:
  • What is Market Research?
  • And how to do Primary and Secondary market research?
  • Examples and practical demonstrations in creating a brief research report.
  • Quantitative and Qualitative Research: How do to Quantitative and Qualitative Research with Examples. How to find Market trends?
  • How to do Market Sizing or Market Segmentation?
  • Survey Research: How to do Survey design, programming and results analysis. How to use tools such as Survey-Monkey and all sorts of data segmentations and visualizations. How to boil down complex datasets to highlight what's important
  • Survey Research: Field Project Management
  • Survey Research: Analysis And Reporting
  • Industry Research & Analysis: How to do in-depth analysis of specific industries which includes topics such as State of the Industry, Top Competitors, How to find Market Share, Marketing/Advertising Trends, and General Industry Trends. Real-time examples provided.
  • Consumer Research: How to do Consumer Research? How to do in-depth analysis of consumer segments with real-time case study and examples.
  • Data Mining and Analysis: How to conduct in-depth data-gathering and Analysis with examples.
  • Commodities Exchange: Understanding importance of Commodity exchange around the world and its influence on the price of products.
  • Company Research: How to do In-depth analysis of specific companies which include a General Overview and topics such as Products/Services Offered, Key Executives, Financials, Marketing/Advertising Activity, Current News. How to use major research databases such as One-Source (Avention.com) and search information through United States Securities and Exchange Commission (US SEC)?
  • Hedging – Futures & Contracts: How to do Hedging of Products? Step by Step demonstration. Examples given for Copper, Oil and Corn), Forward Contracts, Options and Swap.
  • Competitive Research: How to do Competitive analysis with examples.
  • Forecasting: How to forecast price of products/commodities/items. How to forecast or estimate market trends of an Industry? With examples and practical demonstrations.
  • Equity Research: How to decide which company's stock to buy, how to forecast its stock price? How to decide when to buy or sell a stock? How to use database such as Thomson Reuters EIKON?
  • Introduction to Procurement Research
  • Why is Supply Chain Knowledge required in Market Research Industry
  • What is Supply Chain Management?
  • Examples of different Supply Chains
  • Procurement (Supplier selection, Procurement policies, etc.)
  • Traditional Procurement Process
  • Deep Dive on Procurement with Examples
  • Manufacturing/ Production (plant location, product line selection, capacity planning, production scheduling, etc.)
  • Deep Dive on Manufacturing with Examples
  • Distribution (Warehouse location, Customer allocation, Demand forecasting, Inventory management, etc.)
  • Deep Dive on Distribution with Examples
  • Global Decisions (product and process selection, planning under uncertainty, real-time monitoring and control, integrated scheduling)
  • Knowledge on how to optimize back end operations. Key technologies : EDI (for exchange for information across different players in the supply chain); Electronic payment protocols; Internet auctions, e-bidding (for selecting suppliers, distributors, demand forecasting, etc.); E-logistics; Continuous tracking of customer orders through the Internet; Internet-based shared services manufacturing; etc.
  • Developing e-procurement solutions
  • Animation on Procure to Pay Process
  • Reverse Auction
  • How to use Emptoris tool to conduct Reverse Auctions
  • Practical Demonstration of how to do Reverse Auctions using Ariba (Ariba eSourcing Demo)
  • Value Chain Analysis
  • Spend Management
  • Inco Terms
  • Payment & Discount Terminologies
  • What is Strategic Sourcing? (Examples & Case Studies)
  • Global Sourcing – Do’s and Don’ts (Explained with real case studies on how to save costs)
  • Best Practices on Procurement
  • Top 5 Procurement Predictions
  • Top 5 Supply Chain Trends
  • Top 5 steps to Insuring your Supply Chain
  • Preparing Global Supply Chains Against Uncertainty
  • Strategic Procurement
  • Need for Market Research in Procurement/Supply Chain
  • Importance of Crude Oil
  • Important Economic Concepts
  • Sourcing Process
  • Sourcing Process in Pharmaceutical Industry
  • Low cost Country Sourcing
  • Deep Dive on Primary Research - Step by Step Instructions with Examples
  • Guest Lecture on Primary Research
  • Primary Vs Secondary Research
  • Look At What Matters Before Doing Research
  • Top 5 Market Research Trends
  • How Should Social Media Be Used In Market Research
  • Current Market Research Trends
  • Porter's Five Force Analysis
  • Pestle Analysis
  • SWOT Analysis
  • Supplier Diversity
  • Magic Quadrant Analysis
  • Supplier Ranking & Capability Matrix
  • Competitive Intelligence - Deep Dive
  • Supply Chain Risk & Business Continuity
  • Supply Chain Strategies - Design and Management
  • Commodity Sourcing & Risk Management (various Chemicals, Energy, Fuel)
  • Financial Risk Analysis
  • Example 1 -The Four financial statements
  • Example 2- The Four Core Financial Statements
  • Financial Ratio Analysis
  • Ratio analysis - Additional Examples
  • The Accounting Equation
  • The General Ledger
  • Accounts, Debits, and Credits
  • Cash Ratio Analysis
  • Price Forecasting – CAGR & Linear Regression
  • Price Forecasting – Multiple Regression
  • Price Forecasting – Weighted average regression and Time series Analysis
  • Introduction to SPSS
  • Input Data Manually in to SPSS
  • Importing a Text File in to SPSS
  • Importing an Excel File in to SPSS
  • Recode and Compute Variables
  • Converting String Variables to Numeric
  • Computing Z Scores
  • Descriptive Statistics
  • Histograms
  • Scatterplots
  • Boxplots
  • Bar Charts
  • One Sample T-Test - Part 1
  • One Sample T-Test - Part 2
  • Independent Samples T-Test
  • Dependent (Paired) Samples T-Test
  • One-way ANOVA
  • Two-way (Factorial) ANOVA
  • Repeated Measures ANOVA
  • Mixed Between Within ANOVA
  • Bivariate Correlation
  • Partial Correlation
  • Multiple Regression
  • Logistic Regression
  • Chi-square Test for Goodness of Fit
  • Chi-square Test for Independence
  • Mann-Whitney Test & Wilcoxon Rank Sum Test
  • Kruskal Wallis Test
  • Wilcoxon Signed Rank Test
  • Spearman Rank Order Correlation
  • Friedman's ANOVA CASE STUDIES AND BEST PRACTICES (Downloadable PDF Files)
  • Case Study on Groupon - Using Market Research to Deliver Highly Personalized Service
  • Case Study on Sushilicious - Using Secondary Market Research to Create Differentiation
  • Case Study on how Ford Motors used International Market Research
  • Case Study on USA's Leading Newspaper and how they used Market Research to stay ahead of the competition
  • Case Study on Mistine - The unusual case of developing competition for Avon, Giffarine, Amway in Thailand
  • Case Study on Japan - Using Market Research to Develop Country Specific Strategies
  • A Case Study of Setting Transaction fees for Automated Teller Machines using Market Research
  • A Case Study on WaterPool Recreational Park
  • How to Create Market Opportunity Analysis Report - A Case Study of Paper Packaging Company
  • International Market Research Strategy, Process & Resources
  • A Study on Methods of Estimating Potential of Existing and New Products
  • Using Market Research for Business Opportunities - How to do a Quick and Dirty Market Assessment
  • Primary Data Sources - What, Where, Why and How
  • Secondary Data Sources - What, Where, Why and How
  • Post Market Research - How to Present a Formal Business Plan
  • Using Linear Programming to Minimize Risk & Develop Optimal Portfolio Mix - A Case Study (A)
  • Using Linear Programming to Create Media Selection - A Case Study (B)
  • Using Linear Programming Reports to Answer Forward Looking Questions - A Case Study (C)
  • The Ugly Truth of Statistics - Fallacies, Dangers, and Unethical Behavior
  • Case Study on Saving Beyond Price Negotiations - Inco Terms
  • Case Study on Chep (Brambles) Market Research in Logistics to Create Efficiencies
  • Case Study on WestPac Banking Corporation Using Market Research to Create Financial Packages
  • Case Study on L'Oréal Universalization & Market Research Design
  • Case Study on BASF - Using Internal and External Research
  • Case Study on Telstra Corporation Ltd and how they use Market Research to improve Customer Satisfaction
  • Practice Test-1
  • Practice Test-2
  • Exam

Exam Track

At the end of this accelerated course, you’ll sit the following exam at the Firebrand Training centre, covered by your Certification Guarantee:

Certified Research Expert (CRE)

Passing score: A minimum score of 60% is required to pass the exam and be eligible for certification.

What's Included


Before attending this accelerated course, you should have a minimum of 1 year work experience in Research or should have completed CRA Exam.

Weet je niet zeker of je aan de vereisten voldoet? Maak je geen zorgen. Jouw trainingsadviseur bespreekt jouw achtergrond met je om te begrijpen of deze cursus geschikt is voor je.


Wereldwijd heeft Firebrand in haar 10-jarig bestaan al 134561 studenten opgeleid! We hebben ze allemaal gevraagd onze versnelde opleidingen te evalueren. De laatste keer dat we onze resultaten analyseerden, bleek 96.40% ons te beoordelen als 'boven verwachting'

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"Very good training!"
MK. (25/3/2024 (Maandag) t/m 26/3/2024 (Dinsdag))

"Very well structured! I found the course very useful and the instructor explained everything very well"
AN. (19/3/2024 (Dinsdag) t/m 21/3/2024 (Donderdag))

"I loved the pace and involvement of the coach. the course is very intensive but worth the price. the infrastructure and venue is fantastic aswell."
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