ITIL® v5 Product

On this ITIL® v5 Product course, you'll delve into ITIL's practical guidance on managing products across their lifecycle, from concept to value realisation, integrating product thinking with service management.

Led by expert instructors, this course brings Product and Service Management together into a single, practical approach that supports end-to-end product lifecycle management. This framework is ideal for organisations adopting product-led, digital, and agile delivery models and offers practical direction to help align people, processes, and technology to ensure products deliver measurable value aligned with business goals.

At Firebrand, we are proud to be an official ITIL® Accredited Training Organisation (ATO). By studying with us, you will access official courseware, learn from certified instructors, and train in a distraction-free environment.

At the end of this course, you will sit the official ITIL® v5 Product exam and achieve your certification, covered by the Firebrand Certification Guarantee.

On this course, you will learn to:

• ITIL's unified approach to product and service management, with a primary focus on product-related activities
• End-to-end digital product and service lifecycle management
• Aligning product initiatives and activities with business value

ITIL® and The Swirl Logo™ are registered trademarks of PeopleCert, used under permission of PeopleCert Ltd, 2026. All rights reserved.

This training course is intended for:

• Product Managers & Product Owners focused on product roadmaps, discovery, and value stream delivery
• Digital Transformation Leads who coordinate how software or digital assets evolve across the product lifecycle
• Business Analysts who define user requirements and matching product capabilities to strategic business outcomes
• IT Service and Operations Managers who bridge the gap between feature delivery and reliable ongoing product support
• SaaS and Delivery Consultants who guide modern, product-led organisations on agile service integration.

Module 1: Digital Products and Services

• Introduction to digital products and services
• The ITIL Product and Service Lifecycle management activities

Module 2: Discover

• Key concepts and practices of the “discover” activity
• Steps and outputs of the “discover” activity
• Success factors and metrics of the “discover” activity

Module 3: Design

• Key concepts and practices of the “design” activity
• Steps and outputs of the “design” activity
• Success factors and metrics of the “design” activity

Module 4: Acquire

• Key concepts and practices of the “acquire” activity
• Steps and outputs of the “acquire” activity
• Success factors and metrics of the “acquire” activity

Module 5: Build

• Key concepts and practices of the “build” activity
• Steps and outputs of the “build” activity
• Success factors and metrics of the “build” activity

Module 6: Transition

• Key concepts and practices of the “transition” activity
• Steps and outputs of the “transition” activity
• Success factors and metrics of the “transition” activity

Module 7: Operate

• Key concepts and practices of the “operate” activity
• Steps and outputs of the “operate” activity
• Success factors and metrics of the “operate” activity

Module 8: Deliver

• Key concepts and practices of the “deliver” activity
• Steps and outputs of the “deliver” activity
• Success factors and metrics of the “deliver” activity

Module 9: Support

• Key concepts and practices of the “support” activity
• Steps and outputs of the “support” activity
• Success factors and metrics of the “support” activity

Module 10: The ITIL Product and Service Lifecycle

• Managing the end-to-end product and service lifecycle
• ITIL, AI and other frameworks

Our course includes approved courseware, labs, practice exams, as well as the voucher for the official ITIL® 5 exam.

At the end of this course, you will sit the official ITIL® v5 Product exam at the Firebrand Training Centre, covered by the Firebrand Certification Guarantee.

• Duration: 90 minutes
• Format: Multiple-choice; open-book
• Number of questions: 40 questions
• Passing score: 28 out of 40 marks required to pass (70%)
• Domains:
  • Digital Products and Servicers (15%)
  • Discover (10%)
  • Design (10%)
  • Acquire (10%)
  • Build (10%)
  • Transition (7.5%)
  • Operate (7.5%)
  • Deliver (7.5%)
  • Support (7.5%)
  • The ITIL Product and Service Lifecycle (15%)

Before attending this course, you must have successfully completed any ITIL 4 certification, or ITIL Foundation (Version 5).

Your course includes:

• Accommodation *
• Meals, unlimited snacks, beverages, tea and coffee *
• On-site exams **
• Exam vouchers **
• Practice tests **
• Certification Guarantee ***
• Courseware
• Up to 12 hours of instructor-led training each day
• 24-hour lab access
• Digital courseware **

* For residential training only. Accommodation is included from the night before the course starts. This doesn't apply to online courses.
** Some exceptions apply. Please refer to the Exam Track or speak with our experts.
*** Pass the first time or train again for free as many times as it takes, unlimited for 1 year. Just pay for accommodation, exams, and incidental costs.

Six reasons to sit your course with Firebrand Training

• Three training options. Choose between residential classroom-based, live online, or city-centre courses
• All-inclusive course. A one-off fee covers all course materials, exams**, accommodation* and meals*. No hidden extras.
• Pass the first time or train again for free. This is our guarantee. We’re confident you’ll pass your course the first time. But if not, come back within a year and only pay for accommodation, exams and incidental costs
• You’ll learn more. Our expert instructors cover exclusive additional materials not taught through the official curriculum
• You’ll learn faster. Chances are, you’ll have a different learning style compared to those around you. We combine visual, auditory and tactile styles to deliver the material in a way that ensures you will learn faster and more easily
• You’ll be studying with the best. We’ve been named in the Training Industry’s “Top 20 IT Training Companies of the Year” every year since 2010. As well as winning many more awards, we’ve trained and certified over 145,000 professionals

*For residential training only. Doesn't apply to online courses
**Some exceptions apply. Please refer to the Exam Track or speak with our experts

Are you ready for the course? 

Get access to free practice tests here:  Free Practice Test