Digital Marketing Institute Professional Diploma in Digital Marketing - Only 4 Days

Why

Seven reasons why you should sit your course with Firebrand Training

Find Out How We Help You To Learn New Skills Quickly

  1. You'll be Professional Diploma in Digital Marketing certified in just 4 days. With us, you’ll be Professional Diploma in Digital Marketing trained in record time
  2. Our Professional Diploma in Digital Marketing course is all-inclusive. A one-off fee covers all course materials, exams, accommodation and meals. No hidden extras
  3. Pass Professional Diploma in Digital Marketing first time or train again for free. This is our guarantee. We’re confident you’ll pass your course first time. But if not, come back within a year and only pay for accommodation, exams and incidental costs
  4. You’ll learn more. A day with a traditional training provider generally runs from 9am – 5pm, with a nice long break for lunch. With Firebrand Training you’ll get at least 12 hours/day quality learning time, with your instructor
  5. You’ll learn Professional Diploma in Digital Marketing faster. Chances are, you’ll have a different learning style to those around you. We combine visual, auditory and tactile styles to deliver the material in a way that ensures you will learn faster and more easily
  6. You’ll be studying Professional Diploma in Digital Marketing with the best. We’ve been named in Training Industry’s “Top 20 IT Training Companies of the Year” every year since 2010. As well as winning many more awards, we’ve trained and certified 68,075 professionals, and we’re partners with all of the big names in the business
  7. You'll do more than study Firebrand's courseware. We use practical exercises to make sure you can apply your new knowledge to the work environment. Our instructors use demonstrations and real-world experience to keep the day interesting and engaging

Think you are ready for the course? Take a FREE practice test to assess your knowledge!

What

Master digital marketing and achieve your Professional Diploma in Digital Marketing in just four days, 40% faster than traditional training. You’ll learn a wide range of skills that will help you progress your career in digital marketing.

You’ll study the Digital Marketing Institute’s accredited syllabus, designed and taught by digital marketing industry leaders, including components covering:

  • Search Engine Marketing
  • Email Marketing
  • Social Media and Mobile Marketing
  • Analytics
  • Strategy and planning

The Professional Diploma in Digital Marketing will teach you to plan and implement and analyse Digital strategies and is ideal for anyone pursuing a career in digital marketing. The skills you’ll learn are highly transferable and will serve you well in almost any industry. This course is suitable for beginners, as well as those looking to improve their online engagement.

Read more ...

Interested? See prices or call 080 80 800 888

Other accelerated training providers rely heavily on lecture and independent self-testing and study.

Effective technical instruction must be highly varied and interactive to keep attention levels high, promote camaraderie and teamwork between the students and instructor, and solidify knowledge through hands-on learning.

Firebrand Training provides instruction to meet every learning need:

  • Intensive group instruction
  • One-on-one instruction attention
  • Hands-on labs
  • Lab partner and group exercises
  • Question and answer drills
  • Independent study

This information has been provided as a helpful tool for candidates considering training. Courses that include certification come with a Certification Guarantee. Pass first time or train again for free (just pay for accommodation, exams and incidental costs). We do not make any guarantees about personal successes or benefits of obtaining certification. Benefits of certification determined through studies do not guarantee any particular personal successes.

Read more ...

Interested? See prices or call 080 80 800 888

An introduction to Digital Marketing

Search Engine Marketing

  • Key SEO Concepts
  • Search Results & Positioning
  • Benefits of Search Position
  • Mechanics of Search
  • On-Page Optimisation
  • The SEO Process
  • Customer Insights
  • Analysis & Review
  • Keyword Research & Selection
  • Meta Tags
  • SEO Site Map
  • SEO Webmaster Tools
  • Off-Page Optimisation
  • Inbound Links & Link Building
  • Ranking
  • Pay Per Click
  • Display Marketing
  • Email Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Analytics
  • Strategy and Planning

Pay Per Click Marketing

  • Key PPC concepts
  • Strengths of Pay Per Click
  • Keyword Research
  • Google PPC
  • Research Tools
  • Search Campaign Process
  • Ad Copy
  • Landing Pages
  • Targeting
  • Budgets
  • Scheduling
  • Display Networks
  • Ad Centre
  • Campaign Management
  • Conversion Tracking
  • Conversion Metrics: CPA, CTR
  • Bidding
  • Analytics

Email Marketing

  • Key Email Marketing Concepts
  • Campaign Process
  • Online & Offline Data Capture
  • Segmentation
  • Email Design
  • User Behaviour & Characteristics
  • Email Copy, Structure, Delivery & Systems
  • Scheduling
  • Measurement
  • Key Terms & Metrics
  • Split Testing

Digital Display Advertising

  • Key Digital Display Concepts
  • Benefits & Challenges of Digital Display
  • Running Effective Ads
  • Ad Formats & Features
  • Campaign Planning
  • Creative Formats
  • Targeting & Tracking your Campaign
  • Optimising the Campaign
  • Campaign Budget

Mobile Marketing

  • Key Mobile Marketing Concepts
  • Trends in Mobile
  • Opportunities & Risks
  • Mobile Devices
  • SMS Content
  • SMS Strategy
  • Mobile Advertising
  • Mobile Apps
  • Proximity Marketing
  • Bluetooth
  • QR Codes
  • Implementation
  • Examples and case studies
  • Online Video Marketing

Web Analytics

  • What is Website Analytics?
  • Google Analytics explained
  • Understanding your KPI’s
  • Measuring website traffic
  • Setting up goal and event tracking
  • Increasing traffic to your web site
  • eCommerce
  • Real Time Reporting
  • Intelligence Reporting

Social Media Marketing

  • Key Social Media Concepts
  • Social Media Goals
  • Setting Goals & Priorities
  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • New Social Challenges
  • Apps & Plug-ins
  • KPI Measures
  • Reporting

Planning Your Digital Marketing Campaign

  • Key Strategy & Planning Concepts
  • Planning
  • Situation Analysis
  • Information Gathering
  • Target Audience
  • Setting Objectives
  • Appropriate Tools
  • Action Plan
  • Setting the Budget
  • Measurement
  • Iteration & Enhancement
  • Examples of integrated marketing plans

Read more ...

Interested? See prices or call 080 80 800 888

You'll sit the following exam on site as part of the course:

  • PDDM: Professional Diploma in Digital Marketing exam

Read more ...

Interested? See prices or call 080 80 800 888

All students receive a comprehensive set of course notes, hand-outs, slides and references.

Firebrand Training offers top-quality technical education and certification training in an all-inclusive course package specifically designed for the needs and ease of our students. We attend to every detail so our students can focus solely on their studies and certification goals.

Our Accelerated Learning Programmes include:

  • Intensive Hands-on Training Utilising our (Lecture | Lab | Review)TM Delivery
  • Comprehensive Study Materials, Program Courseware and Self-Testing Software including MeasureUp *
  • Fully instructor-led program with 24 hour lab access
  • Examination vouchers **
  • On site testing ***
  • Accommodation, all meals, unlimited beverages, snacks and tea / coffee****
  • Transportation to/from designated local railway stations
  • Examination Passing Policy

Our instructors teach to accommodate every student's learning needs through individualised instruction, hands-on labs, lab partner and group exercises, independent study, self-testing, and question/answer drills.

Firebrand Training has dedicated, well-equipped educational facilities where you will attend instruction and labs and have access to comfortable study and lounging rooms. Our students consistently say our facilities are second-to-none.

Firebrand goes digital

We’re currently migrating from printed to digital courseware. Some courseware is already available in digital, while other books remain in printed form. To find out if this course is digital, call us on 080 80 800 888.

There are several benefits of easy-to-use digital courseware: downloads are immediate, and you’ll always have your courseware available wherever you are. You won’t need to wait for a printed book to be delivered before you start learning – and it’s better for the environment. You can choose to download the courseware to your own device, or borrow one of ours.

Considering a Microsoft course? Always have the most up-to-date Microsoft digital courseware with ‘Fresh Editions’. This gives you access to all versions of digital courseware – you’ll receive updates and revisions of your textbook, at no charge, for the life of that course.

Examination Passing Policy

Should a student complete a Firebrand Training Program without having successfully passed all vendor examinations, the student may re-attend that program for a period of one year.  Students will only be responsible for accommodations and vendor exam fees.

Please note

  • * Not on all courses
  • ** Examination vouchers are not included for the following courses: PMI, GIAC, CREST and CISSP CBK Review. Exam vouchers may also not be included for Apprentices and will require a separate purchase by an employer due to Education and Skills Funding Agency guidelines.
  • *** On site testing is not included for our PMI, GIAC, CREST, CSX Practitioner or ITIL Managers and Revision Certification Courses
  • **** Accommodation not included on the CISSP CBK Review Seminar

Read more ...

Interested? See prices or call 080 80 800 888

There are no prerequisites for this course, but it would be advantageous to posses knowledge and/or experience of marketing, or digital marketing, or a desire to learn about digital marketing.

Unsure whether you meet the prerequisites?

Don’t worry - we’ll discuss your technical background, experience and qualifications to determine whether this accelerated course suits you.

Just call us on 080 80 800 888 and speak to one of our enrolment consultants.

Firebrand is an immersive environment and requires commitment. Some prerequisites are simply guidelines; you may find your unique experience, attitude and determination enables you to succeed on your accelerated course.

Interested? See prices or call 080 80 800 888

When

When do you want to sit your accelerated course?

Start

Finish

Status

Location

Book now

27/8/2018 (Monday)

30/8/2018 (Thursday)

Finished

-

 

11/2/2019 (Monday)

14/2/2019 (Thursday)

Limited availability

Nationwide

 

25/3/2019 (Monday)

28/3/2019 (Thursday)

Open

Nationwide

 

6/5/2019 (Monday)

9/5/2019 (Thursday)

Open

Nationwide

 

17/6/2019 (Monday)

20/6/2019 (Thursday)

Open

Nationwide

 

Reviews

Here's the Firebrand Training review section. Since 2001 we've trained exactly 68,075 students and asked them all to review our Accelerated Learning. Currently, 96.73% have said Firebrand exceeded their expectations.

Read reviews from recent accelerated courses below or visit Firebrand Stories for written and video interviews from our alumni.


"Brilliant course, short course with longer days. Covered all the content and had time for demos and lab."
J.K., IBM. - Amazon Web Services (AWS) Firebrand's training for AWS's Certified Developer - Associate certification (3 days) (2018.12.2 to 2018.12.4)

"Great way to study in an intensive learning environment without the distractions often attributed to E Learning."
Daniel Middleditch, React Computer Partnership. - Microsoft Implementing Microsoft Azure Infrastructure Solutions (3 days) (2018.12.1 to 2018.12.3)

"Thanks for getting me through, instructor."
Paul Wright, Worldpay. - Amazon Web Services (AWS) Firebrand training for AWS Certified Solutions Architect - Associate and Professional certification (6 days) (2018.11.26 to 2018.12.1)

"Not for the faint Hearted. Embrace the learning and pass the exam. Firebrand provide the drive and the tempo required to succeed."
Anonymous. - Amazon Web Services (AWS) Firebrand training for AWS Certified Solutions Architect - Associate and Professional certification (6 days) (2018.11.26 to 2018.12.1)

"Enjoyed my course. gave me the opportunity to immerse myself and learn away from work. Facility and instructor were exceptional"
Walter Eyetan, NA. - (ISC)2 CSSLP Boot Camp (7 days) (2018.11.26 to 2018.12.2)

"FIREBRAND ARE VERY PROFESSIONAL AND INFORMED ME AT EVERY STAGE WHAT AND WHEN WAS HAPPENING THE COURSE LEADER WAS WELL EXPERIENCED AND ABLE TO BE STORY TELLING TO GET THE POINTS ACROSS ALL IN ALL AN ENJOYABLE COURSE."
M.M.. - Lean Six Sigma Training Green Belt (5 days) (2018.11.26 to 2018.11.30)

"A fantastic course that was well delivered by a quality instructor with real world experience. This helped us rationalise the concepts behind the skills learned."
Brad Mckenzie-Quinn, Coventry Building Society. - Lean Six Sigma Training Green Belt (5 days) (2018.11.26 to 2018.11.30)

"Courses here are always well paced and structured to give the best opportunity to achieve your goals. The instructor is always knowledgeable within his field, and where he is not certain of an answer to a question, will always research and find the answer for you. Always a good experience!"
Steven Ready, ERT. - Amazon Web Services (AWS) Firebrand's training for AWS's Certified Solutions Architect – Professional certification (3 days) (2018.11.29 to 2018.12.1)

"Fantastic experience, enjoyed every bit of it."
Funmi Fakoya, BNP Paribas Fortis, Brussels, Belgium. - (ISC)2 SSCP - Systems Security Certified Practitioner (5 days) (2018.11.26 to 2018.11.30)

"As a novice I have learnt a lot and found out a lot of interesting tips that I can now build on and use to achieve more qualifications."
Selina Flowers, NG. - Oracle OCP Java SE 8 Programmer (4 days) (2018.11.27 to 2018.11.30)

"Its Good."
Lyndon Martin, Nottinghamshire Healthcare. - Microsoft MCSA: SQL Server 2016 - Business Intelligence Development (5 days) (2018.11.26 to 2018.11.30)

"Really hard work and long days, but that is why I chose Firebrand."
M.B., CDC. - (ISC)2 SSCP - Systems Security Certified Practitioner (5 days) (2018.11.26 to 2018.11.30)

"The instructor is very good "
Anonymous. - (ISC)2 SSCP - Systems Security Certified Practitioner (5 days) (2018.11.26 to 2018.11.30)

"I will happily use firebrand again the staff and the teachers are great, its hard work but completely worth it. "
Anonymous. - Microsoft MCSA: SQL Server 2016 - Business Intelligence Development (5 days) (2018.11.26 to 2018.11.30)

"I love training at Firebrand. As a consultant, every day matters as you do not get paid if you do not work. The immersive bootcamp allows myself to cover twice the material in half the time. I also like getting into my bubble by it being residential so I can focus on absorbing and recalling. Great having the test centre onsite.. Maximises exam cram time. Thank you FB Wyboston."
Roy Casella, Designated. - Microsoft MCSA: SQL Server 2016 - Business Intelligence Development (5 days) (2018.11.26 to 2018.11.30)

"I enjoyed my course at Firebrand. The trainers are friendly and extremely knowledgeable. This was my first experience of Microsoft exams and I would not hesitate to recommend Firebrand for anyone looking to achieve certification."
Darren Conley, Nicander Ltd.. - Microsoft MCSA: SQL Server 2016 - Business Intelligence Development (5 days) (2018.11.26 to 2018.11.30)

"Studying with Firebrand is tough, theres no getting away from the fact that the days are long and full of content, however, the trainers are knowledgeable and the training is delivered professionally, in excellent facilities."
Rob Sims. - Microsoft MCSA: SQL Server 2016 - Business Intelligence Development (5 days) (2018.11.26 to 2018.11.30)

"Great experience and staff, training setup and instructor."
K.W., Midwich Ltd. - Microsoft MCSA: SQL Server 2016 - Business Intelligence Development (5 days) (2018.11.26 to 2018.11.30)

"Course had plenty of useful information and very helpful."
Connor Venton, Ringway Jacobs. - Microsoft MCSA: SQL Server 2016 - Business Intelligence Development (5 days) (2018.11.26 to 2018.11.30)

"Everything was great apart from the monitor I did the exam on. It was really poor quality."
Sean Dean, Sopra Steria. - Cisco CCNA (Routing & Switching) Certification (7 days) (2018.11.26 to 2018.12.2)

"I enjoyed my time here"
Dominic Santaniello, Experteye. - BCS Level 4 Certificate in Data Analysis Concepts (4 days) (2018.11.26 to 2018.11.29)

"Firebrand enables you to achieve results as fast as possible with excellent support from the tutors. "
Thomas Eyles, Barclaycard. - BCS Level 4 Certificate in Data Analysis Concepts (4 days) (2018.11.26 to 2018.11.29)

"This course ran through the core concepts of data analysis , there was a lot of concepts which hadn’t even crossed my mind & has opened up to more possibilities! "
L.W.. - BCS Level 4 Certificate in Data Analysis Concepts (4 days) (2018.11.26 to 2018.11.29)

"The instructor was great - really knowledgeable and explained things in an easy to understand way."
Matt Bevan. - Amazon Web Services (AWS) Firebrand's training for AWS's Certified Solutions Architect – Associate certification (3 days) (2018.11.26 to 2018.11.28)

"The course was really informative and enjoyable. I felt like I could keep up with the material and that it was covered in enough detail for me to fully understand. The facilities are great and everything you need is provided for you. The only downside is that it is hard to know where to go/ how to find it. "
Geogina King. - Scrum Firebrand's training for Scrum.org's Professional Scrum Master certification (2 days) (2018.11.22 to 2018.11.23)

"Intense, challenging, mind-blowing at times, but an excellent way to obtain your certification under the skilled guidance of the tutors and support from the Firebrand staff. "
K.B.. - (ISC)2 CISSP Boot Camp (6 days) (2018.11.19 to 2018.11.24)

"One of the best training. Very dense program. I didnt loose time in evenings and lunch. Great positive attitude of the team."
Philippe Soupart. - (ISC)2 CISSP Boot Camp (6 days) (2018.11.19 to 2018.11.24)

"Enjoyed the campus feel and think that it adds a good element to allowing you to immerse yourself in the subject and really get to know things to give you every chance of passing the exam by really knowing the material. "
R.H.. - (ISC)2 CISSP Boot Camp (6 days) (2018.11.19 to 2018.11.24)

"The instructor provides a great learning experience and imports his knowledge with ease in an environment that is conducive to learning. Thoroughly recommended!!"
K.M.. - (ISC)2 CISSP Boot Camp (6 days) (2018.11.19 to 2018.11.24)

"Long days, hard work but learnt a lot."
Spencer Gillam. - (ISC)2 CISSP Boot Camp (6 days) (2018.11.19 to 2018.11.24)

"This is my third time at Firebrand and each time has been intense but rewarding. Its a great environment to learn in and you will take knowledge back with you that you will find invaluable."
Simon McMahon. - (ISC)2 CISSP Boot Camp (6 days) (2018.11.19 to 2018.11.24)

"I think the whole experience is extremely well structured. The living environment is comfortable and convenient. The learning environment is light with good environmental controls & appropriate instruction has been on the button irrespective of exam result."
Lee Haase. - (ISC)2 CISSP Boot Camp (6 days) (2018.11.19 to 2018.11.24)

"Very intense training which fully immerses you in the subject."
Robert Howell, Monmouthshire Building Society. - (ISC)2 CISSP Boot Camp (6 days) (2018.11.19 to 2018.11.24)

"A tough but great way of learning. The immersive nature could only work with great facilities, good food and excellent staff, of which Firebrand has an abundance. "
Chris Wood. - (ISC)2 CISSP Boot Camp (6 days) (2018.11.19 to 2018.11.24)

"My Firebrand course proved to be challenging, rewarding and very enjoyable. The group built a comrade and desire to succeed. At the end of the week a great sense of achievement was felt."
J.C.. - (ISC)2 CISSP Boot Camp (6 days) (2018.11.19 to 2018.11.24)

"Unbelievable experience! The Firebrand ethos and support is second to none and has made a very intense & complex course a pleasure to attend. "
J.C.. - (ISC)2 CISSP Boot Camp (6 days) (2018.11.19 to 2018.11.24)

"The week was intense but extremely useful. Being immersed in the content was ultimately more successful."
Chris Keep. - (ISC)2 CISSP Boot Camp (6 days) (2018.11.19 to 2018.11.24)

"Great experience and training. Will use again!"
Tony Mills. - (ISC)2 CISSP Boot Camp (6 days) (2018.11.19 to 2018.11.24)

"Excellent version of a bad experience. Great teaching environment, highly recommend. "
Adam Infante, NCC. - (ISC)2 CISSP Boot Camp (6 days) (2018.11.19 to 2018.11.24)

"This instructor is the man to listen to with respect to CISSP. Learnt a tremendous amount, whether I pass the exam or not. (EDIT: I DID!!!)"
Marc Sheldon. - (ISC)2 CISSP Boot Camp (6 days) (2018.11.19 to 2018.11.24)

"My experience of this intensive course was a good one! This was due to my instructor who was so helpful and engaged us all from the beginning to the end. Thanks to the instructor for being an amazing , intelligent , funny and caring instructor"
Louise-Clair Elliot, Freightliner. - Microsoft MCSA: BI Reporting (4 days) (2018.11.22 to 2018.11.25)

"This is how training should be imparted especially the accelerated approach. Thanks a ton."
Sanjeev Putla, NA. - Microsoft MCSA: BI Reporting (4 days) (2018.11.22 to 2018.11.25)

"Excellent and enriching training experience. Thanks to Firebrand staff for being very cooperative with all other admin things."
Madhurima Das, N/A. - The Open Group TOGAF® 9 certified training (Level 1&2) (3 days) (2018.11.23 to 2018.11.25)

"High intense compressed course but well presented training material, staff and facilities."
Michael Hutchingson, N/A. - The Open Group TOGAF® 9 certified training (Level 1&2) (3 days) (2018.11.23 to 2018.11.25)

"The course does what it says in the advert!"
Kolawole Oluwunmi, N/A. - The Open Group TOGAF® 9 certified training (Level 1&2) (3 days) (2018.11.23 to 2018.11.25)

"Great course and perfect location: full immersion and well catered."
Anonymous, The FA - The Open Group TOGAF® 9 certified training (Level 1&2) (3 days) (2018.11.23 to 2018.11.25)

"Excellent trainer, highly skilled and enthusiastic and very effective communicator. The instructor made the difference on how ive approached the long hours"
Anonymous, Computacenter. - ISACA CISM Certification (4 days) (2018.11.19 to 2018.11.22)

"Intense but worth it"
R.V.. - Microsoft Dynamics AX 7 Financials (5 days) (2018.11.19 to 2018.11.23)

"Different type of training and it was intense. Covered many topics in express speed. It was a good learning experience. "
John Jesudason. - Microsoft Managing SharePoint Server 2016 (6 days) (2018.11.19 to 2018.11.24)

"The instructor is a great trainer that will help you understand SharePoint much better and get certified."
Anonymous. - Microsoft MCSE: Productivity (SharePoint Server 2016) (6 days) (2018.11.19 to 2018.11.24)

See prices