Digital Marketer

Why a Digital Marketer Firebrand Apprenticeship?

Employers need Digital Marketer apprenticeships because...

  • Apprenticeships deliver the digital skills you need across your organisation. Whether it's hiring more skilled employees or improving the quality of existing staff's technical know-how, Firebrand’s apprenticeships bring new skills into the workplace quickly
  • Your people will engage with your business. Apprenticeships accelerate the speed and quality of key business projects by increasing the number of staff with skills to deliver them. Apprentices see they're making a difference, making them want to stay at their company for longer
  • Apprentices want to learn more. Your digital workforce need to be ready to keep up with the pace of technology change. A recent Government survey found 73% of digital apprentices plan to undertake further study within three years

Apprentices need Digital Marketer apprenticeships because...

  • You'll be ready for anything. IT apprenticeships teach and test the core skills that enable you to work effectively across a range of products. Once you've mastered the main concepts, you’ll extend your skills in current and future technologies used at work.
  • It makes you better at your job. Firebrand's programme helps you develop new knowledge about your job, gain new skills and embed new behaviours to help you make a greater contribution to your employer.
  • It's valued by your industry. More and more employers are recognising the value apprentices bring to their organisation. An apprenticeship badges you as a forward-thinking, highly skilled individual who is willing to keep learning - all key traits employers want to see in their digital staff

Firebrand's Digital Marketer apprenticeship delivers...

  • Industry-recognised quality. Our apprenticeships combine the core digital skills businesses need with the product knowledge learners want, giving apprentices a strong technical grounding and making them instantly productive
  • The skills you want. Customise programmes by adding product training and certification for apprentices to support business needs. Firebrand's programmes teach apprentices as much about successful application of systems as they do about mastering functionality
  • Great results. Firebrand's training delivers some of the best results in the sector - over 90% retention for the past two years, a 95% pass rate across all standards (national average 90%) and 46% of apprentices achieving Distinction (national average 30%).

Find out more about IT apprenticeships here

What is a Digital Marketer Firebrand Apprenticeship?

How will apprentices learn?

Firebrand's apprenticeship training is delivered through a combination of market-leading residential training, online learning and targeted support from our in-house subject experts:

Residential Training

A suite of Firebrand's proprietary training courses, delivered at our state-of-the-art facility in Wyboston Lakes, Bedfordshire. Courses cover all requirements of the knowledge modules for the standard, ensuring a strong grounding in the core skills of the role.

Once all knowledge exams are complete, apprentices will have the opportunity to undertake a course of their choice, providing additional depth of knowledge and (where applicable) professional certification.

Subject Matter Experts

Firebrand's resident authorities on all areas of the IT industry will host subject-specific webinars, advise on project development and provide additional live learning and masterclasses to support all levels of learning. This gives apprentices the additional knowledge and insight needed to turn a passing grade into a Merit or Distinction.

Personal Development, Behaviour and Attitudes

We support the personal development, behaviour and welfare of all apprentices through accredited online programme Impact. This video-led modular course will help apprentices develop their awareness and understanding of challenges they may encounter in the workplace and wider society. Learning content is linked to current events to provide real-world context. On completion of Impact, apprentices receive certification that contributes to their summative portfolio of evidence, showing how they have fulfilled key behavioural development criteria of the standard.


When not undertaking formal training, apprentices will be learning at work, applying their skills to business-specific projects and gaining a deeper appreciation of their role and business through off-the-job activity. They also undertake a six-month professional behavioural programme, Impact.

What's the process?

  • Onboarding activity – supported by our Enrolment and Administration Teams, apprentices and employers will undergo all necessary checks to ensure the apprentice can succeed on programme
  • First Day of Learning webinar – this online session, led by a Learning Mentor, outlines the apprentice's journey from initial meeting to End Point Assessment and the expectations of all parties involved
  • Learning Journey – the apprentice undertakes formal and informal learning over 13 months, covering, applying and recording all the competencies required to pass their apprenticeship. Residential training, online learning and Subject Matter Expert sessions will be spaced regularly, giving apprentices time to apply one skillset effectively before learning another. Progress is reviewed during formal sessions approximately every 8 weeks.
  • End Point Assessment – the final review, conducted by an independent body, of whether the apprentice has met all the competencies required to pass the standard. This includes a reference from the employer, portfolio of evidence, synoptic project and final interview with an assessor. End Point Assessment activities are completed over approximately 12 weeks.

Who's on hand to help?

Firebrand provide wrap-round support to ensure apprentices' technical, learning and personal needs are met. Every apprentice is supported throughout their qualification by a Learning Mentor, a former industry professional who understands exactly what it's like to work in the sector and can advise on how to evidence the required knowledge, skills and behaviours through the work apprentices do every day. Our Course Instructors deliver residential training, while in-depth information on subject-specific topics and industry insight is provided by Subject Matter Experts.

What happens at the end?

An apprenticeship is a recognised benchmark of skills and knowledge that allows an apprentice to:

  • Acquire professional accreditation (e.g. BCS Register of IT Technicians (RITTech))
  • Continue their apprenticeship studies at a higher level
  • Undertake further professional training to develop additional product knowledge and skills. Visit Firebrand's commercial training pages for details of how our accelerated training could support life after an apprenticeship.

Become an IT apprentice employer now

Reviews of Firebrand Apprenticeships

Feedback shows our approach is delivering the tangible benefits outlined above for both employers and apprentices. We are proud to work with and receive great recognition from our customers. Today we're actively helping employers and apprentices acquire better skills, be more engaged and make clear contributions to their business outcomes.

Apprenticeships deliver new skills…

The best thing about my apprenticeship? Seeing the progression from how you were when you started. Working on the job, you’re gaining skills constantly – you look at how far you’ve come and what you can do now. Level 4 Software Developer apprentice

A real-world approach delivers results…

My first cohort delivered a presentation on their live project to a local MP who came in, and he was blown away by the work these apprentices were doing, given that some of them hadn't coded up until that point. This was quite early on in their apprenticeship, month 4 or 5. They had more confidence than more experienced employees and they had a much more natural pattern than other people who have been here years. That was a bit of a light bulb moment, seeing what they could achieveLine Manager, Transport for London

Hiring apprentices promotes retention…

With graduates, they come in sometimes and they just want to keep moving on to the next thing, gaining promotion after promotion. coming in at a younger age and gaining the skills within the team means he’s settled with us and hopefully we’ll get to keep him a lot longer. Team Manager, Lloyds Banking Group

Firebrand’s people know the industry inside out…

The instructors on the courses are all excellent and brilliant. They have so much experience behind them. Not only are you learning on the job, you’re listening to them and their personal experiences which are always so interesting. Level 3 Infrastructure Technician apprentice

Training for the industry is better than training to the minimum requirement…

I saw some of the work that came out of [my apprentice’s] Java course, which was very good; exactly what we needed from him. He probably picked up a few things that he won’t be using day to day, but it gives him that extra depth of knowledge which makes him more confident when he comes to use the technology. Line Manager, Lloyds Banking Group

Apprenticeships train engaged people with the right skills…

Ultimately, one of the big reasons we're doing apprenticeships is to home-grow the exact kind of person we want, with the exact kind of skills. The more effort you put in…the more likely you are to get the kind of person you know will then be able to go anywhere within your organisation. Line Manager, Transport for London

Daniel is currently on his level 4 Network Engineer apprenticeship with Firebrand, and is due to complete his programme in 2018:

Digital Marketer Overview

Digital Marketer apprentices are taught how to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. They'll be responsible for some of the straightforward elements of the overall marketing plan or campaign.

To achieve their Digital Marketer apprenticeship, apprentices must:

  • Demonstrate competence against three knowledge modules: Principles of Coding, Marketing Principles and Digital Marketing Business Principle. These are assessed by examinations set by the British Computer Society and regulated by Ofqual. Apprentices must pass all three modules.
  • Submit a portfolio of evidence showing how they have applied the knowledge from these modules to projects and activities in their workplace.
  • Complete their formal End Point Assessment, which comprises: a synoptic project to showcase knowledge and skills from across the apprenticeship; a review of their portfolio of evidence; and a final interview with an independent EPA assessor.

Successful Digital Marketer apprentices go on into roles such as a Digital Marketing Assistant, Digital Marketing Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive.

Technical Competencies

Upon completion of their Digital Marketer apprenticeship, individuals will be able to:

  • apply a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
  • analyse and contribute information on the digital environment to inform short and long term digital communications strategies and campaigns
  • review, monitor and analyse online activity and provides recommendations and insights to others
  • respond efficiently to enquiries using online and social media platforms.
  • apply structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
  • understand and create basic analytical dashboards using appropriate digital tools
  • build and implement digital campaigns across a variety of digital media platforms
  • apply at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click
  • use digital tools effectively
  • measure and evaluate the success of digital marketing activities
  • interpret and follow:
    • latest developments in digital media technologies and trends
    • marketing briefs and plans
    • company defined customer standards or industry good practice for marketing
    • company, team or client approaches to continuous integration
  • operate effectively in their own business', their customers' and the industry's environments
  • recommend and apply effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives

Technical Knowledge and Understanding

Upon completion of their Digital Marketer apprenticeship, individuals will understand:

  • the principles of coding
  • basic marketing principles
  • the customer lifecycle
  • the role of customer relationship marketing
  • how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
  • the main components of Digital and Social Media Strategies
  • the similarities and differences, including positives and negatives, of all the major digital and social media platforms
  • the business environment and business issues related to digital marketing and customer needs
  • digital etiquette
  • how digital platforms integrate in to the working environment
  • the required security levels necessary to protect data across digital and social media platforms
  • the principles of all of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together

Underpinning Skills, Attitudes and Behaviours

  • logical and creative thinking skills
  • analytical and problem solving skills
  • ability to work independently and to take responsibility
  • can use own initiative
  • a thorough and organised approach
  • ability to work with a range of internal and external people
  • ability to communicate effectively in a variety of situations
  • maintain productive, professional and secure working environment

Qualifications

Apprentice will achieve two BCS knowledge modules and one vendor qualification.

Funding

£12,000

Level

This is a level 3 apprenticeship

Professional Recognition

This apprenticeship is recognised for entry onto the register of IT technicians confirming SFIA level 3 professional competence and those completing the apprenticeship are eligible to apply for registration.

Duration

The duration of this Firebrand apprenticeship is 13 months. We recommend that apprentices are employed for a minimum of 16 months to ensure that their employment covers the End Point Assessment.

Registration to the Register of IT Technicians (RITTech)

Once apprentices have completed their apprenticeship they are officially recognised by the British Computer Society (BCS) for entry onto the Register of IT Technicians, confirming SFIA level 3 professional competence.

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What are the benefits of a Digital Marketer apprenticeship?

Firebrand’s digital apprenticeships deliver new skills while supporting both the individual and their employer. Benefit from award-winning training supported by on-going guidance along the way with digital apprenticeships that create valuable, long-lasting employees.

Benefits to employers

Improved retention rate - 69% of companies say digital apprenticeships improve retention*. Apprentices are completely engaged by employers, knowing they’re highly valued employees. Employees find themselves in a marketplace where their hard-won digital skills are highly valuable and in demand.

Always learning - 73% of digital apprentices expect to undertake further study within two to three years*. With increasing digital transformation, apprentices continue to master new technologies and processes. Having digital workers that are focused on developing their skills will better position businesses around new technologies, like updated cloud platforms.

Tailor your training - Get business-specific skills alongside apprenticeship requirements. The flexibility of Firebrand’s delivery allows employers to select training options that align most closely with the existing technology stack to work on current projects. Where applicable, employers can embed specific vendor products, like Microsoft, into apprenticeships to deliver a greater depth of learning.

Happier employees - Apprentices feel valued with their new digital skills. 78% of digital apprentices reported improved job satisfaction, job security and career prospects*.This satisfaction increases productivity and happiness in the workplace, benefitting employers by increasing employee engagement.

Networking and peer learning - Firebrand’s residential training centre delivers award-winning public courses to industry professionals. Learning takes place alongside individuals from different organisations with varying levels of experience. Apprentices benefit from receiving a valuable insight into how their skills are applied in different contexts.

Watch the video below to see how Firebrand's digital apprenticeships help employers hire and train current and future staff:



Benefits to apprentices

Real world skills - Apprentices benefit from learning up-to-date digital skills in a time of rapid digitalisation. They develop technical knowledge and industry insight through practical learning and real life application. Become an expert in different technologies and a valuable asset to the team.

Investment in your career - Digital apprenticeships are a career investment – with Firebrand you’re committing to the highest quality IT training. This investment is the first step toward a rewarding future with an employer as they commit time and money in the learner's skills development. Digital apprentices feel so valued in their workplace that 89% of them said that they want to stay at the same employer for the next two to three years*.

Learn while at work - An apprenticeship combines a full-time job with formal learning. New and existing staff can benefit from the opportunity to learn while continuing to work, getting new skills without having to study on evenings or weekends.

Support a career change - Digital apprenticeships provide the skills to move into new IT roles, giving more control of the learner's digital career path. Move seamlessly between roles in an organisation without experience of a particular field, or using experience of other digital roles in a related field.

Never forget again - Digital apprenticeships reinforce learning. They’re built on the principle of learning and immediately using skills that will help apprentices do their job better. Quality programmes incorporate structured training and project activity to apply and demonstrate new skills. 90% of regular learning is forgotten within 3 to 6 days, unless it’s regularly reinforced. Firebrand’s training style helps gain skills more quickly, retaining and using them more effectively.

Watch the video below to find out how digital apprenticeships with Firebrand can kickstart careers:


*according to the 2017 Apprenticeships Evaluation for the Department for Education

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Digital Marketer curriculum

Firebrand’s apprenticeship programme covers all mandatory knowledge and skills outlined in the apprenticeship standard. Every Firebrand apprentice attends a suite of market-leading training programmes, to cover knowledge required from the apprenticeship standard. This training is then fleshed out through a package of selected online learning, which also allows apprentices to explore any topics of particular interest/importance to them in greater depth.

How are apprentices taught?

Apprentices receive a range of market-leading training as part of their qualification – typically between three and five courses per apprenticeship - giving them fundamental skills at speed.

We'll deliver all the knowledge apprentices need to learn for each knowledge module in the Standard through our Lecture | Lab | Review delivery. Apprentices then attend a Syllabus Review Session to cover the knowledge content covered in the apprenticeship standard.

The information below outlines the training curriculum delivered for each Knowledge Module through Firebrand's residential classroom-based training and online learning modules.


Knowledge Module 1: Principles of Coding

Upon completion of this Knowledge Module, Digital Marketing apprentices will:

  • Understand the principles of coding

Read through the full curriculum for Firebrand's classroom-based training and supporting online learning modules below.

Module 1: Managing the Application Life Cycle

Module 2: Building the User Interface by Using HTML5: Text, Graphics, and Media

Module 3: Building the User Interface by Using HTML5: Organisation, Input, and Validation

Module 4: Understanding CSS Essentials: Content Flow, Positioning, and Styling

Module 5: Understanding CSS Essentials: Layouts

Module 6: Managing Text Flow by Using CSS

Module 7: Managing the Graphical Interface by Using CSS

Module 8: Understanding JavaScript and Coding Essentials

Module 9: Creating Animations, Working with Graphics, and Accessing Data

Module 10: JavaScript Coding for the Touch Interface, Device and Operating System Resources, and More

  • HTML Fundamentals (2h 13minutes)*
  • Semantic HTML (1h 49 minutes)*
  • HTML5 Fundamentals (3h 47minutes)*
  • Intro to HTML5 and CSS3 (2h 35minutes)
  • Using HTML5 and CSS3 (2h 12 minutes)
  • Building HTML5 and Javascript Applications (4h 50minutes)

Total time: 17 hours 26 minutes

*Preparation for Accelerated Learning Classroom attendance/experience


Knowledge Module 2: Marketing Principles

Upon completion of this Knowledge Module, Digital Marketing apprentices will:

  • Understand and can apply basic marketing principles
  • Understand the role of customer relationship marketing
  • Understand how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
  • Understand and can apply the customer lifecycle
  • Understand the main components of Digital and Social Media Strategies

Read through the full curriculum for Firebrand's classroom-based training and supporting online learning modules below.

Basic Marketing Principles

In this topic, learners will explore and apply basic marketing principles as they apply to digital marketing. The successful apprentice should be able to:

  • Define components of the marketing mix
  • Demonstrate an understanding of the digital marketing mix by applying it to a product or service
  • Explain each of the stages of the product lifecycle

Customer Relationship Marketing

In this topic, learners will explore the role of customer relationship marketing in digital marketing. The successful apprentice should be able to:

  • Define what is meant by 'relationship marketing'
  • Explain the benefits, limits and constraints of relationship marketing
  • Describe the process of creating a targeted digital marketing campaign
  • Identify the digital content that you would include in your digital marketing campaign

The Role of Effective Teamwork

In this topic, learners will understand how to ensure that teams can work effectively to deliver digital marketing campaigns. The successful apprentice should be able to:

  • Define the roles and responsibilities in a digital marketing team
  • Identify ways in which you could influence the team in the planning of the campaign
  • Explain the importance of working cohesively and not in isolation

Customer Engagement and Market Segmentation

In this topic, learners will explore customer engagement and market segmentation as they apply to digital marketing. The successful apprentice should be able to:

  • Describe the different acquisition process for different channels of clients
  • Explain how to generate engagement from different types of audiences / clients across different digital channels
  • Identify different audience types for a product / service and give recommendations for good and bad practice for communicating and engaging with each
  • Explain the key market segmentation strategies
  • Identify the differences between Business to Consumer (B2C) and Business to Business relationships (B2B)

The Customer Lifecycle

In this topic, learners will explore the customer lifecycle. The successful apprentice should be able to:

  • Explain the different stages of the customer lifecycle
  • Explain the importance to a business of new leads, existing customers and repeat customers

Main Components of Digital and Social Media Strategies

In this topic, learners will state the main components of digital and social media strategies and how they relate to business objectives. The successful apprentice should be able to:

  • Identify the key types of digital marketing strategies and how to align them to different audiences
  • Describe how digital and social media strategies align to business objectives
  • Explain how to check that a brief has been met and why this is important to review against the expectations
  • Describe the importance of clearly defined dependencies within a digital marketing strategy
  • Explain the different functions within an organisation and how they affect digital and social media marketing

How Digital and Social Media Strategies are Implemented

In this topic, learners will explore how to implement digital and social media strategies and exploit real-time information. The successful apprentice should be able to:

  • Define real-time data and explain how and when to respond to positive and negative comments
  • Explain the role of blogs and articles in increasing website traffic
  • Demonstrate the alignment of products / services with social media communications
  • Define click-through-rate and explain the importance of measuring it
  • Explain how to manage and monitor the online reputation of a company
  • Introduction to Business Information Technology (1h 54minutes)*
  • Social Media Marketing for your Startup (3h 4minutes)*
  • Marketing and Selling Your Own Products and Services (2h 3minutes)*

Total time: 7 hours 01 minutes

*Preparation for Accelerated Learning Classroom attendance/experience


Knowledge Module 3: Digital Marketing Business Principles

Upon completion of this Knowledge Module, Digital Marketing apprentices will:

  • Understand the principles of all of the following specialist areas: search marketing, search engine optimisation and Pay-Per-Click, e mail marketing, web analytics and metrics, mobile apps and understands how these can work together
  • Understand the similarities and differences, including positives and negatives, of all the major digital and social media platforms
  • Understand and be able to respond to the business environment and business issues related to digital marketing and customer needs
  • Understand and follow digital etiquette
  • Understand how digital platforms integrate into the working environment
  • Understand and be able to follow the required security levels necessary to protect data across digital and social media platforms

Read through the full curriculum for Firebrand's classroom-based training and supporting online learning modules below.

Digital Marketing Across a Range of Specialist Areas


In this topic, the apprentice will learn the principles of the following specialist areas: search marketing, search engine optimisation (SEO) and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and understands how these can work together. The successful apprentice should be able to:

  • Summarise and explain how to schedule a series of social media posts:
  • Explain how to and why a new piece of content on a website is created
  • Understand the importance of relevant keywords and keyword-rich content
  • Explain why and how a Google AdWords campaign is created
  • Explain how to use the different types of tools and explain when it would be appropriate to use them
  • Describe the use of different types of Customer Relationship Management systems (CRMs)
  • Recognise common CRM features


Characteristics and Comparisons of the Major Digital and Social Media Platforms


In this topic, the apprentice will learn and appreciate the similarities and differences, including positives and negatives, of all the major digital and social media platforms. The successful apprentice should be able to:

  • Summarise the positives and negatives of all major digital and social media platforms (Facebook, Twitter, Snapchat, Google+, Google Search, Instagram, LinkedIn, Pinterest, Flickr, YouTube, Vimeo, Spotify, SoundCloud, Apple Music, Blogger, Tumblr, WordPress, Reddit)
  • Identify and explain the key digital marketing channels that can be used across the major digital and social media based on culture and resource availability
  • Identify and explain the key strengths and weaknesses of all the major digital and social media platforms (Facebook, Twitter, Snapchat, Google+, Instagram, LinkedIn, Pinterest, Flickr, YouTube, Vimeo, Pandora, Spotify, SoundCloud, Apple Music, Blogger, Tumblr, WordPress, Reddit)


Digital Marketing in the Business Environment


In this topic, the apprentice will learn how to respond to the business environment and business issues related to digital marketing and customer needs. The successful apprentice should be able to:

  • Summarise the characteristics of how a digital marketing team works in a business environment
  • Summarise and explain how to plan valuable digital content based on the needs of the audience and their searching habits
  • Explain the characteristics of SEO and the best way to promote and link content
  • Recognise and explain how to find the latest developments in the industry and likely sources of information
  • Summarise and explain "The Rules" of social media and the importance of listening to your marketplace


Digital Etiquette


In this topic, the apprentice will learn effective communication styles dependent on audience profile and the characteristics of different digital channels, taking into account the importance of brand, relationship building and commercial impact. The successful apprentice should be able to:

  • Explain the use of effective communication (tone of voice, optimisation of content and understanding audiences) using digital channels
  • Explain the different styles of content communication
  • Understand the differences in the use of hash tags
  • Summarise and explain the importance of brand and the damage that can be done by inconsistent application
  • Recognise and explain how social selling can contribute to the sales process


Digital Platforms in the Working Environment


In this topic, the Apprentice will learn the distinction between the different digital platforms and how competitors and customers utilise them. The successful Apprentice should be able to:

  • Distinguish the different digital platforms in the context of their use in the working environment
  • Explain the use of the digital platforms above by competitors and customers


Security Levels - The Need to Protect Data Across Digital and Social Media
Platforms


In this topic, the apprentice will learn the importance of information security and the features of organisational policies and procedures implemented to mitigate the risks from likely sources of threats, taking into account the main provisions of the Data Protection Act and Intellectual Property. The successful apprentice should be able to:

  • Explain why information security and its management are important for a digital service organisation.
  • Recognise sources of threat and risk to digital information and the potential impact
  • Explain the key features of an organisation's information security policy and their impact on ways of working.
  • Summarise the importance of following organisational policies and procedures relating to information security.
  • Explain the main provisions of the Data Protection Act, Copyright and Intellectual Property and predict the consequences of data misuse.


Security Levels - Precautions and Procedures to Follow to Protect Data


In this topic, the apprentice will learn the precautions and procedures that should be implemented for both the electronic and physical aspects of data protection. The successful apprentice should be able to:

  • Understand the precautions that should be taken when dealing with e-mails, attachments and other internal and external documents
  • Understand the precautions that should be taken when printing, transporting or destroying information in different categories
  • Explain how to identify and escalate potential security incidents in a timely manner
  • Summarise procedures for access and identity management and demonstrate their use in managing own passwords in relation to password policy
  • Social Media: The Big Picture (57minutes)
  • Social Media Marketing for your Startup (3h 4minutes)
  • Effective Facebook Advertising (2h 24minutes)
  • SEO Fundamentals (3h 7minutes)
  • Google Analytics Fundamentals (2h 15minutes)
  • Google Analytics for Create Professionals (3h 27minutes)
  • Inside Strategies for Growing Your Userbase (2h 34minutes)

Total time: 17 hours 48 minutes

*Preparation for Accelerated Learning Classroom attendance/experience

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When do Digital Marketer apprentices train?

Firebrand’s apprenticeship programmes are based around a core suite of residential training programmes delivering fundamental knowledge and skills to support on-the-job activity. All training courses are held at our dedicated training centre in Wyboston Lakes, Bedfordshire.

Basing delivery around our public training schedule allows Firebrand to offer apprenticeship delivery on an open cohort basis. However, where an employer can provide enough apprentices to form a closed cohort (typically between 8 and 15 apprentices per cohort) we can schedule closed-cohort training at our delivery centre. We run both open- and closed-cohort training for current employers; the delivery option selected depends on business needs, in terms of both required skills and operational logistics.

Below we've listed the course dates for the training delivered at Firebrand's training centre against this programme.

When

Start

Finish

Days

Status

Limited availability

Start

Finish

Status

27/8/2018 (Monday)

30/8/2018 (Thursday)

Finished

11/2/2019 (Monday)

14/2/2019 (Thursday)

Limited availability

25/3/2019 (Monday)

28/3/2019 (Thursday)

Open

6/5/2019 (Monday)

9/5/2019 (Thursday)

Open

17/6/2019 (Monday)

20/6/2019 (Thursday)

Open

Start

Finish

Status

27/8/2018 (Monday)

30/8/2018 (Thursday)

Finished

11/2/2019 (Monday)

14/2/2019 (Thursday)

Limited availability

25/3/2019 (Monday)

28/3/2019 (Thursday)

Open

6/5/2019 (Monday)

9/5/2019 (Thursday)

Open

17/6/2019 (Monday)

20/6/2019 (Thursday)

Open

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Who can enroll on a Digital Marketer apprenticeship?

Apprentices don’t need lots of experience to enroll on a digital apprenticeship with Firebrand. Our digital apprenticeship programmes give individuals all the skills needed to be a digital expert in their new role.

We've provided answers to common questions from both employers and apprentices to help establish whether an individual is eligible to enroll on a programme:

Is there an upper age limit for someone that wants to go on an apprenticeship programme?

Individuals can enroll as long as they’re over 16 - there’s no upper age limit. With a desire to learn and a real interest in IT, Firebrand will teach individuals everything else they need to know to succeed.

What's the minimum educational criteria for entry onto Firebrand's apprenticeship programme?

We recommend having five GCSEs, including English and Maths, though we'll help apprentices meet the minimum criteria before the apprenticeship starts. However, there are alternatives open to apprentices if the criteria hasn’t been met.

I have someone that I want to put on an apprenticeship but they have no GCSEs in English and Maths. Can they still enroll on an apprenticeship programme?

Individuals can enroll on an apprenticeship without GCSEs. They'll need to achieve a Level 2 or above in a Functional Skills test prior to the apprenticeship. We'll arrange the delivery of the test to apprentices before they start.

My potential apprentice has an IT based degree. Are they eligible?

Individuals need to be learning new digital skills, not re-learning old ones. Firebrand’s digital programmes may not be suitable if candidates have extensive work experience or an IT-based degree in the area that is being upskilled.

My apprentice doesn't want to learn through residential training. Can we still use Firebrand as a provider?

Firebrand’s apprenticeship programmes are based around a core suite of residential training programmes delivering fundamental knowledge and skills to support on-the-job activity.

Our block-release approach allows apprentices to acquire an entire skillset in one out-of-office period, rather than gaining skills incrementally in a day-release model. Residential training allows apprentices to immerse themselves in a specific product and understand how it can be effectively applied to tasks in their workplace, making them instantly more skilled and productive on their return.

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How much does a Digital Marketer apprenticeship cost?

The total cost of this apprenticeship programme is £12,000. How much you pay as an employer will depend on whether your business pays into the Apprenticeship Levy. Read below for to learn more about how apprenticeships are paid for.

Firebrand’s approach to apprenticeships and the breadth and depth of our course content means we deliver knowledge beyond the standard for every apprentice. Apprentices on our standard programmes receive exactly the same training, from the same skilled instructors, as industry professionals attending on a commercial basis; this is reinforced by more than 3000 online learning course options and support from Learning Mentors and Subject Matter Experts with senior-level industry experience. Set against the funding cap, this overall training package represents exceptional value for money.

Our standardised cost model accommodates a high degree of flexibility, allowing employers to adjust the content of their training package to include required skills or products. We'll work with employers to make sure their package is comprehensive, covering business training needs while minimising any incremental costs incurred through change requests.

Are employers or apprentices charged for the accommodation at Firebrand's residential training centre?

There's no additional charge for accommodation and food provided as part of our residential training delivery.

How does the Apprenticeship Levy work?

Where employers have an annual paybill over £3million, they'll pay 0.5% of that total paybill into the Apprenticeship Levy. Payments are made on a monthly basis, and they’ll show in the company's Apprenticeship Service account as soon as they’re made.

Through co-investment from the government, Levy-paying businesses receive an extra 10% top-up in their Apprenticeship Service accounts. This means every £1,000 will be increased to £1,100 in value. See how Levy payments work below:

If an employer's annual paybill is under £3million, the government pays for 90% of the total training costs, meaning you can access award-winning accelerated IT training at a fraction of the cost when you invest in apprenticeships. See how non-Levy payments work below:

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How are Digital Marketer apprentices assessed?

An End Point Assessment (EPA) is the final step in the apprenticeship journey for employers and apprentices. The assessment allows apprentices to demonstrate that they've developed all the competencies (skills), knowledge and behaviours outlined in the Standard to prove they're able to do the job they've been training for throughout their programme.

Who delivers End Point Assessments?

EPAs are delivered by independent End Point Assessment providers. The British Computer Society (BCS) is the organisation that assesses all Firebrand apprentices - it's the Chartered Institute for IT and is the professional body for the digital industries. All successful apprentices appear on the BCS Professional Register for IT Technicians (RITTech) free of charge, and are entitled to use the RITTech letters after their name.

The EPA lets apprentices map out their digital skills by looking at examples of their best work. It’s designed to bring together all the completed work and skills they’ve learned into one portfolio. Upon completing their EPA, apprentices receive a grade for their hard work, either Pass, Merit or Distinction. The EPA is a chance for apprentices to prove to their employer, themselves and the assessor that they have certain knowledge and skills which have been officially recognised.

What’s included in the EPA?

Summative Portfolio

While working in a new role, Firebrand Learning Mentors will help apprentices collect evidence of their best work. This is called the Summative Portfolio and it’s submitted as evidence of their digital skill development. The Summative Portfolio can be written, image-based, audio or video – whatever medium helps apprentices get the point across best.

Synoptic Project

Apprentices complete a Synoptic Project as part of the EPA. ‘Synoptic’ means a general summary so it’s a learner's chance to test their new knowledge. The Synoptic Project applies new learning to problems outside a normal working environment. Apprentices spend three to five days away from work completing different skill-related projects. Firebrand Learning Mentors will then help submit the best project to the BCS as part of their overall portfolio.

Employer reference

All employers are required to write unique references for their apprentices. They should demonstrate how they've applied the knowledge, competencies and behaviours in the projects they've been given at work. Firebrand will work with employers with guidance and a template to help them complete this throughout the apprenticeship programme. It's a great opportunity for employers to detail the rewarding relationship they’ve built with the learner, which is a reflection on their time as a valuable member in the team.

Interview

All completed work is sent to the BCS, along with an employer’s reference. Apprentices then finish the EPA with an interview from an assessor at the BCS. This is a chance for apprentices to discuss all their completed projects and explain how they’ve developed the skills to meet the digital apprenticeship standard.

How do employers support?

Employers help prepare the apprentices for EPA, while also reinforcing their new digital skills. By writing a reference, employers get to detail what value-adding projects apprentices are working on and the benefits of their new professional relationship.

Engaging in regular one-to-one’s also keeps employers informed and lets apprentices provide updates on what skills they’ve learnt and how they plan to use them in their role

How does Firebrand support?

Firebrand’s Learning Mentors guide apprentices and employers along the way. The Learning Mentors make sure the learner’s EPA submission is the highest quality of work possible.

While also supporting the employee's learning, Firebrand provide various resources for employers, like a template for their employer reference. This makes the process easier and lets employers focus on writing the best reference they can.

Benefits of RITTech registration for individuals and employers

RITTech is recognised by employers and recruiters, demonstrating a higher level of skills and professionalism across digital and technology industries. With 'RITTech' after their name, it proves individuals are competent at what they do (RITTech is only awarded to people working at a SFIA Level 3 or above standard) and it shows they care enough to apply to be on this register.

RITTech status demonstrates quality and professionalism for the individual, who they work for and to their customers. Employees with RITTech have proven they care about what they do, and the people who employ them will care as well. Some organisations even use attainment of RITTech as part of their professional development measures.

Source: British Computer Society

Find out more about the End Point Assessment (EPA).

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What does a Digital Marketer apprentice's journey look like?

Employers should know what’s happening at every step of the apprenticeship. That’s why Firebrand have identified how their employees learn and at which point they’ll get to apply their new digital skills.

How does Firebrand support learning?

Firebrand includes residential training, online training and plenty of work-based support from a dedicated Learning Mentor. Residential and online training is spaced throughout the programme to ensure the apprentice has time to learn and apply skills before moving onto something new.

How do I ensure my employees are always learning?

Firebrand schedules training carefully so that the learner gains skills they can use immediately at work. Residential courses happen from month 3 and are usually an average of 2 months apart. In between, there’s online learning and Learning Mentors activities (e.g. behavioural modules, Functional Skills). All apprentices complete several work-based projects for their portfolio. Learning Mentors support them with writing up each project over a 12-week period.

Help along the way

There are three main sets of people who support apprentices – Firebrand’s Learning Mentors, Course Instructors and Subject Matter Experts. All of them have different responsibilities, but the benefit of Firebrand’s model is that apprentices get really good technical expertise, plus strong guidance on how to complete their apprenticeship successfully.

Apprentices meet their Learning Mentors on the first day and discuss the full apprentice programme in depth. The Learning Mentors begin understanding the learner’s personal approach, level of knowledge and learning style.

Learning Mentors help if the learner is stuck on something. They use their industry experience to guide apprentices in the right direction, helping them solve tasks from a different perspective. While also providing support, Learning Mentors check to see if the required standards are being met when completing work-based projects.

Learning with Firebrand

Apprenticeships combine a full-time job with formal learning. Firebrand’s formal training includes between three and five specialist IT courses. These courses are decided by the employer during the on-boarding process.

When apprentices are on a Firebrand course, they’ll be in Wyboston Lakes, Bedfordshire at Firebrand’s all-inclusive training centre. They’ll receive accommodation, food and a free shuttle bus from the train station. They then return to work and apply what they’ve learnt, tailoring new knowledge to their organisation’s technologies.

Coming to the end

As apprentices reach the end of the apprenticeship, Firebrand’s Learning Mentors will help them get ready for the EPA.

See the End Point Assessment (EPA) section for more information.

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How do Digital Marketer apprentices progress?

The pace of digital transformation means there’s always going to be new technologies and smarter processes in businesses.

Progress to the next level and learn even more new digital skills. Progression is a natural step in the IT industry and it keeps employee's skills refreshed.

Develop and reinforce technical knowledge by advancing to a higher-level apprenticeship or training on Firebrand’s public courses. Gain certifications on public courses from vendors like Microsoft, AWS and CompTIA.

Level 3

For apprentices at the end of their Level 3 apprenticeship, advancing to Level 4 is the next natural step. Learn further digital skills while in a more specific IT related role. Specialised Level 4 roles include being a Data Analyst, Cyber Security Technologist or Network Engineer.

Rather than just understanding an organisation’s technologies, learn to master them. Level 4 apprentices apply previous skills with new technical knowledge to gain greater responsibility in a digital role.

Take a look at our Level 4 apprenticeships to continue developing your IT career.

Level 4

After a Level 4 apprenticeship, apprentices can enhance certain specific skillsets and gain further product knowledge by taking Firebrand’s public courses. Public courses are the best option after successfully completing a Level 4 qualification. They align individual courses with desired IT skills.

There’s no limit to the number courses that apprentices can take. Continue learning with Firebrand and gain the certifications needed to move into top IT roles at twice the speed. Continue building a professional career in the right way with recognised industry qualifications

Start choosing certifications from over 700 public training courses.

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Call us to discuss your Firebrand Apprenticeship Now
0800 081 6022