Digital Marketer

Why a Digital Marketer Firebrand Apprenticeship?

Employers need Digital Marketer apprenticeships because...

Apprenticeships deliver the digital skills you need across your organisation. Whether it's hiring more skilled employees or improving the quality of existing staff's technical know-how, Firebrand’s apprenticeships bring new skills into the workplace quickly
Your people will engage with your business. Apprenticeships accelerate the speed and quality of key business projects by increasing the number of staff with skills to deliver them. Apprentices see they're making a difference, making them want to stay at their company for longer
Apprentices want to learn more. Your digital workforce need to be ready to keep up with the pace of technology change. A recent Government survey found 73% of digital apprentices plan to undertake further study within three years

Apprentices need Digital Marketer apprenticeships because...

You'll be ready for anything. IT apprenticeships teach and test the core skills that enable you to work effectively across a range of products. Once you've mastered the main concepts, you’ll extend your skills in current and future technologies used at work.
It makes you better at your job. Firebrand's programme helps you develop new knowledge about your job, gain new skills and embed new behaviours to help you make a greater contribution to your employer.
It's valued by your industry. More and more employers are recognising the value apprentices bring to their organisation. An apprenticeship badges you as a forward-thinking, highly skilled individual who is willing to keep learning - all key traits employers want to see in their digital staff

Firebrand's Digital Marketer apprenticeship delivers...

Industry-recognised quality. Our apprenticeships combine the core digital skills businesses need with the product knowledge learners want, giving apprentices a strong technical grounding and making them instantly productive
The skills you want. Customise programmes by adding product training and certification for apprentices to support business needs. Firebrand's programmes teach apprentices as much about successful application of systems as they do about mastering functionality
Great results. Firebrand's training delivers some of the best results in the sector - over 90% retention for the past two years, above-average pass rates across all standards and one-third of apprentices achieving Distinction (national average 21%).

Find out more about IT apprenticeships here

What is a Digital Marketer Firebrand Apprenticeship?

How will apprentices learn?

Firebrand's apprenticeship training is delivered through a combination of market-leading residential training, online learning and targeted support from our in-house subject experts:

Residential Training

A suite of Firebrand's proprietary training courses, delivered at our state-of-the-art facility in Wyboston Lakes, Bedfordshire. Courses cover all requirements of the knowledge modules for the standard, ensuring a strong grounding in the core skills of the role.

Once all knowledge exams are complete, apprentices will have the opportunity to undertake a course of their choice, providing additional depth of knowledge.

Personal Development, Behaviour and Attitudes

We support the personal development, behaviour and welfare of all apprentices through accredited online programme Impact. This video-led modular course will help apprentices develop their awareness and understanding of challenges they may encounter in the workplace and wider society. Learning content is linked to current events to provide real-world context. On completion of Impact, apprentices receive certification that contributes to their summative portfolio of evidence, showing how they have fulfilled key behavioural development criteria of the standard.

When not undertaking formal training, apprentices will be learning at work, applying their skills to business-specific projects and gaining a deeper appreciation of their role and business through off-the-job activity.

What's the process?

Onboarding activity – supported by our Enrolment and Administration Teams, apprentices and employers will undergo all necessary checks to ensure the apprentice can succeed on programme
First Day of Learning webinar – this online session, led by a Learning Mentor, outlines the apprentice's journey from initial meeting to End Point Assessment and the expectations of all parties involved
Learning Journey – the apprentice undertakes formal and informal learning over 13 months, covering, applying and recording all the competencies required to pass their apprenticeship. Residential training, online learning and Subject Matter Expert sessions will be spaced regularly, giving apprentices time to apply one skillset effectively before learning another. Progress is reviewed during formal sessions approximately every 10 weeks.
End Point Assessment – the final review, conducted by an independent body, of whether the apprentice has met all the competencies required to pass the standard. This includes a reference from the employer, portfolio of evidence, knowledge tests and final interview with an assessor. End Point Assessment activities are completed over approximately 12 weeks.

Who's on hand to help?

Firebrand provide wrap-round support to ensure apprentices' technical, learning and personal needs are met. Every apprentice is supported throughout their qualification by a Learning Mentor, a former industry professional who understands exactly what it's like to work in the sector and can advise on how to evidence the required knowledge, skills and behaviours through the work apprentices do every day. Our Course Instructors deliver residential training, while in-depth information on subject-specific topics and industry insight is provided by Subject Matter Experts.

What happens at the end?

An apprenticeship is a recognised benchmark of skills and knowledge that allows an apprentice to:

Acquire professional accreditation (e.g. BCS Register of IT Technicians (RITTech))
Continue their apprenticeship studies at a higher level
Undertake further professional training to develop additional product knowledge and skills. Visit Firebrand's commercial training pages for details of how our accelerated training could support life after an apprenticeship.

Become an IT apprentice employer now

Reviews of Firebrand Apprenticeships

Feedback shows our approach is delivering the tangible benefits outlined above for both employers and apprentices. We are proud to work with and receive great recognition from our customers. Today we're actively helping employers and apprentices acquire better skills, be more engaged and make clear contributions to their business outcomes.

Apprenticeships deliver new skills…

The best thing about my apprenticeship? Seeing the progression from how you were when you started. Working on the job, you’re gaining skills constantly – you look at how far you’ve come and what you can do now. Level 4 Software Developer apprentice

A real-world approach delivers results…

My first cohort delivered a presentation on their live project to a local MP who came in, and he was blown away by the work these apprentices were doing, given that some of them hadn't coded up until that point. This was quite early on in their apprenticeship, month 4 or 5. They had more confidence than more experienced employees and they had a much more natural pattern than other people who have been here years. That was a bit of a light bulb moment, seeing what they could achieveLine Manager, Transport for London

Hiring apprentices promotes retention…

With graduates, they come in sometimes and they just want to keep moving on to the next thing, gaining promotion after promotion. coming in at a younger age and gaining the skills within the team means he’s settled with us and hopefully we’ll get to keep him a lot longer. Team Manager, Lloyds Banking Group

Firebrand’s people know the industry inside out…

The instructors on the courses are all excellent and brilliant. They have so much experience behind them. Not only are you learning on the job, you’re listening to them and their personal experiences which are always so interesting. Level 3 Infrastructure Technician apprentice

Training for the industry is better than training to the minimum requirement…

I saw some of the work that came out of [my apprentice’s] Java course, which was very good; exactly what we needed from him. He probably picked up a few things that he won’t be using day to day, but it gives him that extra depth of knowledge which makes him more confident when he comes to use the technology. Line Manager, Lloyds Banking Group

Apprenticeships train engaged people with the right skills…

Ultimately, one of the big reasons we're doing apprenticeships is to home-grow the exact kind of person we want, with the exact kind of skills. The more effort you put in…the more likely you are to get the kind of person you know will then be able to go anywhere within your organisation. Line Manager, Transport for London

Daniel is currently on his level 4 Network Engineer apprenticeship with Firebrand, and is due to complete his programme in 2018:

Digital Marketer Overview

Digital Marketer apprentices are taught how to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. They'll be responsible for some of the straightforward elements of the overall marketing plan or campaign.

To achieve their Digital Marketer apprenticeship, apprentices must:

Demonstrate competence against three knowledge modules: Principles of Coding, Marketing Principles and Digital Marketing Business Principle. These are assessed by examinations set by the British Computer Society and regulated by Ofqual. Apprentices must pass all three modules.
Submit a portfolio of evidence showing how they have applied the knowledge from these modules to projects and activities in their workplace.
Complete their formal End Point Assessment, which comprises: a synoptic project to showcase knowledge and skills from across the apprenticeship; a review of their portfolio of evidence; and a final interview with an independent EPA assessor.

Successful Digital Marketer apprentices go on into roles such as a Digital Marketing Assistant, Digital Marketing Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive.

Technical Competencies

Upon completion of their Digital Marketer apprenticeship, individuals will be able to:

apply a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
analyse and contribute information on the digital environment to inform short and long term digital communications strategies and campaigns
review, monitor and analyse online activity and provides recommendations and insights to others
respond efficiently to enquiries using online and social media platforms.
apply structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
understand and create basic analytical dashboards using appropriate digital tools
build and implement digital campaigns across a variety of digital media platforms
apply at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click
use digital tools effectively
measure and evaluate the success of digital marketing activities
interpret and follow:

latest developments in digital media technologies and trends
marketing briefs and plans
company defined customer standards or industry good practice for marketing
company, team or client approaches to continuous integration

operate effectively in their own business', their customers' and the industry's environments
recommend and apply effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives

Technical Knowledge and Understanding

Upon completion of their Digital Marketer apprenticeship, individuals will understand:

the principles of coding
basic marketing principles
the customer lifecycle
the role of customer relationship marketing
how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
the main components of Digital and Social Media Strategies
the similarities and differences, including positives and negatives, of all the major digital and social media platforms
the business environment and business issues related to digital marketing and customer needs
digital etiquette
how digital platforms integrate in to the working environment
the required security levels necessary to protect data across digital and social media platforms
the principles of all of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together

Underpinning Skills, Attitudes and Behaviours

logical and creative thinking skills
analytical and problem solving skills
ability to work independently and to take responsibility
can use own initiative
a thorough and organised approach
ability to work with a range of internal and external people
ability to communicate effectively in a variety of situations
maintain productive, professional and secure working environment

Qualifications

Apprentice will achieve two BCS knowledge modules and one vendor qualification.

Funding

£11,000

Level

This is a level 3 apprenticeship

Professional Recognition

This apprenticeship is recognised for entry onto the register of IT technicians confirming SFIA level 3 professional competence and those completing the apprenticeship are eligible to apply for registration.

Duration

The duration of this Firebrand apprenticeship is 16 months. Because this period involves both training and the final End Point Assessment (some of which must be carried out in the workplace), employers need to ensure the apprentice’s contract covers the full programme duration.

Registration to the Register of IT Technicians (RITTech)

Once apprentices have completed their apprenticeship they are officially recognised by the British Computer Society (BCS) for entry onto the Register of IT Technicians, confirming SFIA level 3 professional competence.

Interested? Complete this form.

What are the benefits of a Digital Marketer apprenticeship?

Firebrand’s digital apprenticeships deliver new skills while supporting both the individual and their employer. Benefit from award-winning training supported by on-going guidance along the way with digital apprenticeships that create valuable, long-lasting employees.

Benefits to employers

Improved retention rate - 69% of companies say digital apprenticeships improve retention*. Apprentices are completely engaged by employers, knowing they’re highly valued employees. Employees find themselves in a marketplace where their hard-won digital skills are highly valuable and in demand.

Always learning - 73% of digital apprentices expect to undertake further study within two to three years*. With increasing digital transformation, apprentices continue to master new technologies and processes. Having digital workers that are focused on developing their skills will better position businesses around new technologies, like updated cloud platforms.

Tailor your training - Get business-specific skills alongside apprenticeship requirements. The flexibility of Firebrand’s delivery allows employers to select training options that align most closely with the existing technology stack to work on current projects. Where applicable, employers can embed specific vendor products, like Microsoft, into apprenticeships to deliver a greater depth of learning.

Happier employees - Apprentices feel valued with their new digital skills. 78% of digital apprentices reported improved job satisfaction, job security and career prospects*.This satisfaction increases productivity and happiness in the workplace, benefitting employers by increasing employee engagement.

Networking and peer learning - Firebrand’s residential training centre delivers award-winning public courses to industry professionals. Learning takes place alongside individuals from different organisations with varying levels of experience. Apprentices benefit from receiving a valuable insight into how their skills are applied in different contexts.

Watch the video below to see how Firebrand's digital apprenticeships help employers hire and train current and future staff:

Benefits to apprentices

Real world skills - Apprentices benefit from learning up-to-date digital skills in a time of rapid digitalisation. They develop technical knowledge and industry insight through practical learning and real life application. Become an expert in different technologies and a valuable asset to the team.

Investment in your career - Digital apprenticeships are a career investment – with Firebrand you’re committing to the highest quality IT training. This investment is the first step toward a rewarding future with an employer as they commit time and money in the learner's skills development. Digital apprentices feel so valued in their workplace that 89% of them said that they want to stay at the same employer for the next two to three years*.

Learn while at work - An apprenticeship combines a full-time job with formal learning. New and existing staff can benefit from the opportunity to learn while continuing to work, getting new skills without having to study on evenings or weekends.

Support a career change - Digital apprenticeships provide the skills to move into new IT roles, giving more control of the learner's digital career path. Move seamlessly between roles in an organisation without experience of a particular field, or using experience of other digital roles in a related field.

Never forget again - Digital apprenticeships reinforce learning. They’re built on the principle of learning and immediately using skills that will help apprentices do their job better. Quality programmes incorporate structured training and project activity to apply and demonstrate new skills. 90% of regular learning is forgotten within 3 to 6 days, unless it’s regularly reinforced. Firebrand’s training style helps gain skills more quickly, retaining and using them more effectively.

Watch the video below to find out how digital apprenticeships with Firebrand can kickstart careers:

*according to the 2017 Apprenticeships Evaluation for the Department for Education

Interested? Complete this form.

Digital Marketer curriculum

Firebrand’s apprenticeship programme covers all mandatory knowledge and skills outlined in the apprenticeship standard. Every Firebrand apprentice attends a suite of market-leading training programmes, to cover knowledge required from the apprenticeship standard. This training is then fleshed out through a package of selected online learning, which also allows apprentices to explore any topics of particular interest/importance to them in greater depth.

How are apprentices taught?

Apprentices receive a range of market-leading training as part of their qualification – typically between three and five courses per apprenticeship - giving them fundamental skills at speed.

We'll deliver all the knowledge apprentices need to learn for each knowledge module in the Standard through our Lecture | Lab | Review delivery. Apprentices then attend a Syllabus Review Session to cover the knowledge content covered in the apprenticeship standard.

The information below outlines the training curriculum delivered for each Knowledge Module through Firebrand's residential classroom-based training and online learning modules.

Knowledge Module 1: Principles of Coding

Upon completion of this Knowledge Module, Digital Marketing apprentices will:

Understand the principles of coding

Read through the full curriculum for Firebrand's classroom-based training and supporting online learning modules below.

Masterclass Webinar: Introduction to Digital Marketing

This extended online seminar provides apprentices with deeper insight into the Dot Native platform and other supporting resources. Apprentices will understand:

What the Dot Native certification in Digital Marketing is
How Dot Native fits in with their learning
Best practice tips to get the most out of Dot Native, and the certification
Additional Google courses for practical marketing application

BCS Principles of Coding Certificate

This modules for Level 3 Digital Marketers, covers the range of concepts, approaches and techniques that are applicable to Principles of Coding for which Apprentices are required to demonstrate their knowledge and understanding. The course objectives include:

Understands and has an appreciation of logic
Understands, has an awareness of and recognises software languages
Understands the compatibility of code on different platforms
Understands the components involved to make the Web work

Online Learning: Principles of Coding

HTML Fundamentals (2h 13minutes)*
Semantic HTML (1h 49 minutes)*
HTML5 Fundamentals (3h 47minutes)*
Intro to HTML5 and CSS3 (2h 35minutes)
Using HTML5 and CSS3 (2h 12 minutes)
Building HTML5 and Javascript Applications (4h 50minutes)

Total time: 17 hours 26 minutes

Knowledge Module 2: Marketing Principles

Upon completion of this Knowledge Module, Digital Marketing apprentices will:

Understand and can apply basic marketing principles
Understand the role of customer relationship marketing
Understand how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
Understand and can apply the customer lifecycle
Understand the main components of Digital and Social Media Strategies

Read through the full curriculum for Firebrand's classroom-based training and supporting online learning modules below.

BCS Marketing Principles Certificate

Basic Marketing Principles

In this topic, learners will explore and apply basic marketing principles as they apply to digital marketing. The successful apprentice should be able to:

Define components of the marketing mix
Demonstrate an understanding of the digital marketing mix by applying it to a product or service
Explain each of the stages of the product lifecycle

Customer Relationship Marketing

In this topic, learners will explore the role of customer relationship marketing in digital marketing. The successful apprentice should be able to:

Define what is meant by 'relationship marketing'
Explain the benefits, limits and constraints of relationship marketing
Describe the process of creating a targeted digital marketing campaign
Identify the digital content that you would include in your digital marketing campaign

The Role of Effective Teamwork

In this topic, learners will understand how to ensure that teams can work effectively to deliver digital marketing campaigns. The successful apprentice should be able to:

Define the roles and responsibilities in a digital marketing team
Identify ways in which you could influence the team in the planning of the campaign
Explain the importance of working cohesively and not in isolation

Customer Engagement and Market Segmentation

In this topic, learners will explore customer engagement and market segmentation as they apply to digital marketing. The successful apprentice should be able to:

Describe the different acquisition process for different channels of clients
Explain how to generate engagement from different types of audiences / clients across different digital channels
Identify different audience types for a product / service and give recommendations for good and bad practice for communicating and engaging with each
Explain the key market segmentation strategies
Identify the differences between Business to Consumer (B2C) and Business to Business relationships (B2B)

The Customer Lifecycle

In this topic, learners will explore the customer lifecycle. The successful apprentice should be able to:

Explain the different stages of the customer lifecycle
Explain the importance to a business of new leads, existing customers and repeat customers

Main Components of Digital and Social Media Strategies

In this topic, learners will state the main components of digital and social media strategies and how they relate to business objectives. The successful apprentice should be able to:

Identify the key types of digital marketing strategies and how to align them to different audiences
Describe how digital and social media strategies align to business objectives
Explain how to check that a brief has been met and why this is important to review against the expectations
Describe the importance of clearly defined dependencies within a digital marketing strategy
Explain the different functions within an organisation and how they affect digital and social media marketing

How Digital and Social Media Strategies are Implemented

In this topic, learners will explore how to implement digital and social media strategies and exploit real-time information. The successful apprentice should be able to:

Define real-time data and explain how and when to respond to positive and negative comments
Explain the role of blogs and articles in increasing website traffic
Demonstrate the alignment of products / services with social media communications
Define click-through-rate and explain the importance of measuring it
Explain how to manage and monitor the online reputation of a company

Online Learning: Marketing Principles

Introduction to Business Information Technology (1h 54minutes)*
Social Media Marketing for your Startup (3h 4minutes)*
Marketing and Selling Your Own Products and Services (2h 3minutes)*

Total time: 7 hours 01 minutes

Knowledge Module 3: Digital Marketing Business Principles

Upon completion of this Knowledge Module, Digital Marketing apprentices will:

Understand the principles of all of the following specialist areas: search marketing, search engine optimisation and Pay-Per-Click, e mail marketing, web analytics and metrics, mobile apps and understands how these can work together
Understand the similarities and differences, including positives and negatives, of all the major digital and social media platforms
Understand and be able to respond to the business environment and business issues related to digital marketing and customer needs
Understand and follow digital etiquette
Understand how digital platforms integrate into the working environment
Understand and be able to follow the required security levels necessary to protect data across digital and social media platforms

Read through the full curriculum for Firebrand's classroom-based training and supporting online learning modules below.

Dot Native Certificate in Digital Marketing

Apprentices get up to speed and stay up to date on the latest developments in digital marketing with bite size, online courses with Dot Native. Each short course consists of videos, quizzes, learning checks and a final test. Complete all the foundation courses in the series to earn the Dot Native Certificate in Digital Marketing.

Foundation modules are:

(Dot Native online interactive learning, ALL 10 foundation modules must be completed to gain the certification required for the apprenticeship)

Online Learning: Digitial Marketing Business Principles

Social Media: The Big Picture (57minutes)
Social Media Marketing for your Startup (3h 4minutes)
Effective Facebook Advertising (2h 24minutes)
SEO Fundamentals (3h 7minutes)
Google Analytics Fundamentals (2h 15minutes)
Google Analytics for Create Professionals (3h 27minutes)
Inside Strategies for Growing Your Userbase (2h 34minutes)

Total time: 17 hours 48 minutes

Additional Resources

These two online Analytics Academy courses are taken as part of the Digital Marketer apprenticeship. They help apprentices learn about Google's measurement tools so that they understand how to grow business through intelligent data collection and analysis.

Google Analytics for Beginners

Unit 1: Introducing Google Analytics

Lesson 1: Why digital analytics?
Lesson 2: How Google Analytics works
Lesson 3: Google Analytics setup
Lesson 4: How to set up views with filter

Unit 2: The Google Analytics layout

Lesson 1: Navigating Google Analytics
Lesson 2: Understanding overview reports
Lesson 3: Understanding full reports
Lesson 4: How to share reports
Lesson 5: How to set up dashboards and shortcuts

Unit 3: Basic Reporting

Lesson 1: Audience reports
Lesson 2: Acquisition reports
Lesson 3: Behaviour reports

Unit 4: Basic Campaign and Conversion Tracking

Lesson 1: How to measure Custom Campaigns
Lesson 2: Tracking campaigns with the URL Builder
Lesson 3: Use Goals to measure business objectives
Lesson 4: How to measure Google Ads campaigns
Lesson 5: Course review and next steps

Advanced Google Analytics

Unit 1: Data Collection and Processing

Lesson 1: Google Analytics data collection
Lesson 2: Categorizing into users and sessions
Lesson 3: Applying configuration settings
Lesson 4: Storing data and generating reports
Lesson 5: Creating a measurement plan

Unit 2: Setting Up Data Collection and Configuration

Lesson 1: Organize your Analytics account
Lesson 2: Set up advanced filters on views
Lesson 3: Create your own Custom Dimensions
Lesson 4: Create your own Custom Metrics
Lesson 5: Understand user behavior with Event Tracking
Lesson 6: More useful configurations

Unit 3: Advanced Analysis Tools and Techniques

Lesson 1: Segment data for insight
Lesson 2: Analyze data by channel
Lesson 3: Analyze data by audience
Lesson 4: Analyze data with Custom Reports

Unit 4: Advanced Marketing Tools

Lesson 1: Introduction to remarketing
Lesson 2: Better targeting with Dynamic Remarketing
Lesson 3: Course Summary

Interested? Complete this form.

When do Digital Marketer apprentices train?

Firebrand’s apprenticeship programmes are based around a core suite of residential training programmes delivering fundamental knowledge and skills to support on-the-job activity. All training courses are held at our dedicated training centre in Wyboston Lakes, Bedfordshire.

Basing delivery around our public training schedule allows Firebrand to offer apprenticeship delivery on an open cohort basis. However, where an employer can provide enough apprentices to form a closed cohort (typically between 8 and 15 apprentices per cohort) we can schedule closed-cohort training at our delivery centre. We run both open- and closed-cohort training for current employers; the delivery option selected depends on business needs, in terms of both required skills and operational logistics.

Below we've listed the course dates for the training delivered at Firebrand's training centre against this programme.

When

BCS Marketing Principles Certificate

Start	Finish	Days	Status
6/4/2020 (Monday)	9/4/2020 (Thursday)	4	Open
3/6/2020 (Wednesday)	6/6/2020 (Saturday)	4	Open

BCS Principles of Coding Certificate

Start	Finish	Status
25/11/2019 (Monday)	29/11/2019 (Friday)	Finished
30/3/2020 (Monday)	3/4/2020 (Friday)	Wait list
11/5/2020 (Monday)	15/5/2020 (Friday)	Limited availability
22/6/2020 (Monday)	26/6/2020 (Friday)	Open
3/8/2020 (Monday)	7/8/2020 (Friday)	Open
14/9/2020 (Monday)	18/9/2020 (Friday)	Open

Interested? Complete this form.

Who can enroll on a Digital Marketer apprenticeship?

Is there an upper age limit for someone that wants to go on an apprenticeship programme?

Individuals can enrol as long as they’re over 16 - there’s no upper age limit. With a desire to learn and a real interest in IT, Firebrand will teach individuals everything else they need to know to succeed.

What's the minimum educational criteria for entry onto Firebrand's apprenticeship programme?

We don't set specific educational criteria - all our programmes are designed to upskill individuals with no prior experience. We only require apprentices to pass the Functional Skills diagnostic prior to enrolling on the programme (see below).

It's up to an employer whether they wish to specify any particular qualifications or experience (such as GCSEs or a relevant lower-level apprenticeship) as part of their application process.

I have someone that I want to put on an apprenticeship but they have no GCSEs in English and Maths. Can they still enrol on an apprenticeship programme?

Individuals can enrol on an apprenticeship without GCSEs. However, they will be required to pass a Level 2 Functional Skills assessment in both English and Maths as part of their apprenticeship.

During enrolment, we'll ask apprentices to take an online test to determine whether they meet Level 2 standards in English and Maths, before they start the programme. As long as they reach this standard, they can begin the programme. Our Functional Skills tutor will work with them to ensure they pass the exams during the first months of their apprenticeship.

My potential apprentice has an IT based degree. Are they eligible?

Possibly. We look at every case individually to see whether an individual's previous learning makes them suitable for an apprenticeship. In most cases, as long as there is clear evidence that an individual requires the skills to do their job and has not received previous training in most of those specified, then they are eligible. Even where an individual has some of the skills required, we may be able to adjust the programme (and the price) so they can get the training they need.

However, as apprenticeships are intended for individuals who need to learn skills from scratch, Firebrand’s digital programmes may not be suitable if candidates have extensive qualifications or work experience that cover the skills to be taught in the programme.

My apprentice doesn't want to learn through residential training. Can we still use Firebrand as a provider?

Not really. Our residential training courses are absolutely fundamental to our apprenticeships - this is when apprentices get the knowledge and skills they need to pass exams that show they've met the requirements of the apprenticeship. The supporting training we offer helps to prepare for these courses, but doesn't deliver the full spectrum of learning.

Over 20 years of residential delivery, we've consistently seen the benefits of professionals being able to acquire an entire skillset - and take their exam - in one out-of-office period. The immersive, no-distractions approach really allows them to focus on their learning, rather than feeling they're being called away from the day job. They take exams with the knowledge still 'fresh' and return to work with all the skills they need to progress.

Interested? Complete this form.

How much does a Digital Marketer apprenticeship cost?

The total cost of this apprenticeship programme is £11,000. How much you pay as an employer will depend on whether your business pays into the Apprenticeship Levy. Read below for to learn more about how apprenticeships are paid for.

What does this cost include?

The breadth and depth of our course content means we deliver knowledge beyond the standard for every apprentice.

Training costs include:

A suite of residential training programmes delivered by our skilled Course Instructors
First attempts at all examinations required as part of the apprenticeship (plus second attempts at BCS examinations)
Online learning from Pluralsight, offering over 3000 video-based courses led by industry experts
Continuous support, guidance and advice from your Learning Mentor to help apprentices progress effectively
Where applicable, additional classroom training from a menu of vendor courses to broaden apprentices' knowledge and skills even further

Don't see the course you want included in the apprenticeship programme?

We can use our portfolio of over 600 vendor courses to tailor training for larger cohorts of apprentices, including a substantial discount for additional courses. Contact us to find out how we can deliver more value through a bespoke apprenticeship training package.

Are employers or apprentices charged for the accommodation at Firebrand's residential training centre?

There's no additional charge for accommodation and food provided as part of our residential training delivery.

How is the apprenticeship paid for?

Employers with an annual paybill over £3million can finance this training through the Apprenticeship Levy. The diagram below shows how the Levy is calculated:

For employers with an annual paybill under £3million, the government pay 95% of the total training costs, with the employer paying 5% of the total apprenticeship fee.

Interested? Complete this form.

How are Digital Marketer apprentices assessed?

An End Point Assessment (EPA) is the final step in the apprenticeship journey. Each apprentice is assessed by an independent organisation, who checks the individual can demonstrate all the knowledge, skills and behaviours required by their apprenticeship standard.

What happens during EPA?

Before EPA, apprentices enter a 'Gateway' period, where Firebrand's Learning Mentor will work with the employer, the apprentice and our Quality Team to judge whether the apprentice has fully met all requirements of the standard. After that, they will formally enter the EPA process and complete all the elements for that standard. The full EPA takes around 12 weeks to complete.

EPA elements vary slightly between digital standards, but all include a combination of the following:

Summative Portfolio

Apprentices collect evidence of how they have applied the knowledge, skills and behaviours learned during training as part of their job. This evidence is uploaded to their OneFile account, and monitored by their Learning Mentor and the Quality Team to ensure it is comprehensive and relevant. This evidence - the Summative Portfolio - is submitted to demonstrate their professional development over time. Summative Portfolio evidence can be written, image-based, audio or video – whatever medium helps apprentices get the point across best. Every apprentice's Summative Portfolio will include a series of projects, longer-form pieces of evidence showing how multiple skills have been used on a particular piece of work.

Synoptic Project

This is an extended, specific project task set by the EPA organisation, which is designed to allow apprentices to use a variety of skills to achieve a relevant solution to a previously unknown problem. Apprentices select their project from a shortlist of options. Synoptic projects ('synoptic' just means 'providing a general summary') last for approximately 40 hours, and must be completed in the workplace under supervised conditions. This allows assessors to 'benchmark' apprentices from different companies and in different jobs within a similar context.

Case Study Presentation

Instead of the Synoptic Project, some standards include a Case Study to help assessors make consistent judgements. As for the Synoptic Project, EPA organisations set a shortlist of possible titles, from which apprentices choose one for further development. They have 20 hours to complete the case study, before delivering the results of their work as a 20-minute presentation to an EPA assessor. The presentation includes a question-and-answer session on the apprentice's approach and methods.

Knowledge Tests

Some standards don't include knowledge exams or certifications as part of the training requirements. Instead, apprentices' knowledge is assessed through a series of multiple-choice tests during EPA, which align to each of the modules they complete. For these standards, Firebrand's training programme includes a residential preparation course, when apprentices will go through the test format, revise knowledge topics and gain practice before taking the final knowledge tests.

Employer reference

This extended document is created by the apprentice's employer mentor, and explains how (in their view) the apprentice has met all the required competencies of the standard through the work they do. Firebrand Learning Mentors will provide a template and regular guidance on completing this document, so it becomes an ongoing record rather than a last-minute summary. The finished document should demonstrate the apprentice's value to the employer - a crucial element in deciding how effectively they've achieved the goals of the apprenticeship.

Interview

The final element is a one-to-one interview between the apprentice and the EPA assessor, usually conducted remotely. The assessor will ask the apprentice about the work in their Summative Portfolio and their approach to completing the Synoptic Project/Case Study.

Who delivers our End Point Assessments?

The British Computer Society (BCS) assesses all Firebrand apprentices - it's the Chartered Institute for IT and the professional body for the digital industries.

RITTech registration

All successful apprentices appear on the BCS Professional Register for IT Technicians (RITTech) free of charge, and are entitled to use the RITTech letters after their name.

RITTech is recognised by employers and recruiters, demonstrating a higher level of skills and professionalism across digital and technology industries. RITTech is only awarded to people working at SFIA Level 3 or above standard.

Source: British Computer Society

Find out more about the End Point Assessment (EPA).

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What does a Digital Marketer apprentice's journey look like?

Employers should know what’s happening at every step of the apprenticeship. That’s why Firebrand have identified how their employees learn and at which point they’ll get to apply their new digital skills.

How does Firebrand support learning?

Firebrand includes residential training, online training and plenty of work-based support from a dedicated Learning Mentor. Residential and online training is spaced throughout the programme to ensure the apprentice has time to learn and apply skills before moving onto something new.

How do I ensure my employees are always learning?

Firebrand schedules training carefully so that the learner gains skills they can use immediately at work. Residential courses happen from month 3 and are usually an average of 2 months apart. In between, there’s online learning and Learning Mentors activities (e.g. behavioural modules, Functional Skills). All apprentices complete several work-based projects for their portfolio. Learning Mentors support them with writing up each project over a 12-week period.

Help along the way

There are three main sets of people who support apprentices – Firebrand’s Learning Mentors, Course Instructors and Subject Matter Experts. All of them have different responsibilities, but the benefit of Firebrand’s model is that apprentices get really good technical expertise, plus strong guidance on how to complete their apprenticeship successfully.

Apprentices meet their Learning Mentors on the first day and discuss the full apprentice programme in depth. The Learning Mentors begin understanding the learner’s personal approach, level of knowledge and learning style.

Learning Mentors help if the learner is stuck on something. They use their industry experience to guide apprentices in the right direction, helping them solve tasks from a different perspective. While also providing support, Learning Mentors check to see if the required standards are being met when completing work-based projects.

Learning with Firebrand

Apprenticeships combine a full-time job with formal learning. Firebrand’s formal training includes between three and five specialist IT courses. These courses are decided by the employer during the on-boarding process.

When apprentices are on a Firebrand course, they’ll be in Wyboston Lakes, Bedfordshire at Firebrand’s all-inclusive training centre. They’ll receive accommodation, food and a free shuttle bus from the train station. They then return to work and apply what they’ve learnt, tailoring new knowledge to their organisation’s technologies.

Coming to the end

As apprentices reach the end of the apprenticeship, Firebrand’s Learning Mentors will help them get ready for the EPA.

See the End Point Assessment (EPA) section for more information.

Interested? Complete this form.

How do Digital Marketer apprentices progress?

The pace of digital transformation means there’s always going to be new technologies and smarter processes in businesses.

Progress to the next level and learn even more new digital skills. Progression is a natural step in the IT industry and it keeps employee's skills refreshed.

Develop and reinforce technical knowledge by advancing to a higher-level apprenticeship or training on Firebrand’s public courses. Gain certifications on public courses from vendors like Microsoft, AWS and CompTIA.

Level 3

For apprentices at the end of their Level 3 apprenticeship, advancing to Level 4 is the next natural step. Learn further digital skills while in a more specific IT related role. Specialised Level 4 roles include being a Data Analyst, Cyber Security Technologist or Network Engineer.

Rather than just understanding an organisation’s technologies, learn to master them. Level 4 apprentices apply previous skills with new technical knowledge to gain greater responsibility in a digital role.

Take a look at our Level 4 apprenticeships to continue developing your IT career.

Level 4

After a Level 4 apprenticeship, apprentices can enhance certain specific skillsets and gain further product knowledge by taking Firebrand’s public courses. Public courses are the best option after successfully completing a Level 4 qualification. They align individual courses with desired IT skills.

There’s no limit to the number courses that apprentices can take. Continue learning with Firebrand and gain the certifications needed to move into top IT roles at twice the speed. Continue building a professional career in the right way with recognised industry qualifications

Start choosing certifications from over 700 public training courses.

Interested? Complete this form.

Exams

While apprentices benefit from new digital skills they can use in their job, almost all digital apprenticeships that Firebrand offer provide the chance to gain industry recognised qualifications.

Apprentices gain qualifications through either BCS or Vendor specific exams where applicable. These qualifications add to a professional career and can be used to help move seamlessly between roles in the IT industry.

All relevant exams that will be achieved during this apprenticeship are listed below:

BCS Principles of Coding
BCS Level 3 Certificate in Marketing Principles
Dot Native Certificate in Digital Marketing

Interested? Complete this form.