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Digital Marketer apprentices are taught how to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. They'll be responsible for some of the straightforward elements of the overall marketing plan or campaign.
Successful Digital Marketer apprentices go on into roles such as a Digital Marketing Assistant, Digital Marketing Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive.
Upon completion of their Digital Marketer apprenticeship, individuals will be able to:
Upon completion of their Digital Marketer apprenticeship, individuals will understand:
Apprentice will achieve two BCS knowledge modules and one vendor qualification.
£11,000
This is a level 3 apprenticeship
This apprenticeship is recognised for entry onto the register of IT technicians confirming SFIA level 3 professional competence and those completing the apprenticeship are eligible to apply for registration.
The duration of this Firebrand apprenticeship is 16 months. Because this period involves both training and the final End Point Assessment (some of which must be carried out in the workplace), employers need to ensure the apprentice’s contract covers the full programme duration.
Once apprentices have completed their apprenticeship they are officially recognised by the British Computer Society (BCS) for entry onto the Register of IT Technicians, confirming SFIA level 3 professional competence.
Firebrand’s apprenticeship programme covers all mandatory knowledge and skills outlined in the apprenticeship standard. Every Firebrand apprentice attends a suite of market-leading training programmes, to cover knowledge required from the apprenticeship standard. This training is then fleshed out through a package of selected online learning, which also allows apprentices to explore any topics of particular interest/importance to them in greater depth.
Apprentices receive a range of market-leading training as part of their qualification – typically between three and five courses per apprenticeship - giving them fundamental skills at speed.
We'll deliver all the knowledge apprentices need to learn for each knowledge module in the Standard through our Lecture | Lab | Review delivery. Apprentices then attend a Syllabus Review Session to cover the knowledge content covered in the apprenticeship standard.
Upon completion of this Knowledge Module, Digital Marketing apprentices will:
Read through the full curriculum for Firebrand's classroom-based training and supporting online learning modules below.
This extended online seminar provides apprentices with deeper insight into the Dot Native platform and other supporting resources. Apprentices will understand:
This modules for Level 3 Digital Marketers, covers the range of concepts, approaches and techniques that are applicable to Principles of Coding for which Apprentices are required to demonstrate their knowledge and understanding. The course objectives include:
Total time: 17 hours 26 minutes
Upon completion of this Knowledge Module, Digital Marketing apprentices will:
Read through the full curriculum for Firebrand's classroom-based training and supporting online learning modules below.
Basic Marketing Principles
In this topic, learners will explore and apply basic marketing principles as they apply to digital marketing. The successful apprentice should be able to:
Customer Relationship Marketing
In this topic, learners will explore the role of customer relationship marketing in digital marketing. The successful apprentice should be able to:
The Role of Effective Teamwork
In this topic, learners will understand how to ensure that teams can work effectively to deliver digital marketing campaigns. The successful apprentice should be able to:
Customer Engagement and Market Segmentation
In this topic, learners will explore customer engagement and market segmentation as they apply to digital marketing. The successful apprentice should be able to:
The Customer Lifecycle
In this topic, learners will explore the customer lifecycle. The successful apprentice should be able to:
Main Components of Digital and Social Media Strategies
In this topic, learners will state the main components of digital and social media strategies and how they relate to business objectives. The successful apprentice should be able to:
How Digital and Social Media Strategies are Implemented
In this topic, learners will explore how to implement digital and social media strategies and exploit real-time information. The successful apprentice should be able to:
Total time: 7 hours 01 minutes
Upon completion of this Knowledge Module, Digital Marketing apprentices will:
Read through the full curriculum for Firebrand's classroom-based training and supporting online learning modules below.
Apprentices get up to speed and stay up to date on the latest developments in digital marketing with bite size, online courses with Dot Native. Each short course consists of videos, quizzes, learning checks and a final test. Complete all the foundation courses in the series to earn the Dot Native Certificate in Digital Marketing.
Foundation modules are:
(Dot Native online interactive learning, ALL 10 foundation modules must be completed to gain the certification required for the apprenticeship)
Total time: 17 hours 48 minutes
These two online Analytics Academy courses are taken as part of the Digital Marketer apprenticeship. They help apprentices learn about Google's measurement tools so that they understand how to grow business through intelligent data collection and analysis.
Unit 1: Introducing Google Analytics
Unit 2: The Google Analytics layout
Unit 3: Basic Reporting
Unit 4: Basic Campaign and Conversion Tracking
Unit 1: Data Collection and Processing
Unit 2: Setting Up Data Collection and Configuration
Unit 3: Advanced Analysis Tools and Techniques
Unit 4: Advanced Marketing Tools
While apprentices benefit from new digital skills they can use in their job, almost all digital apprenticeships that Firebrand offer provide the chance to gain industry recognised qualifications.
Apprentices gain qualifications through either BCS or Vendor specific exams where applicable. These qualifications add to a professional career and can be used to help move seamlessly between roles in the IT industry.
All relevant exams that will be achieved during this apprenticeship are listed below: