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SAP® - Certified Application Associate - CRM Fundamentals



Just 10 Days



Classroom / Online / Hybrid

Next date

Next date:

28/9/2020 (Monday)


The SAP® Certified Application Associate – CRM Fundamentals course will help you improve your SAP® Customer Relationship Management skills. You will take the official SAP® exam, and gain the SAP® Certified Application Associate – Customer Relationship Management certification.

The SAP® CRM certification will prove your understanding of SAP® CRM basics and navigation. You’ll learn about:

  • Master data
  • Organisational management
  • Product management
  • Transactional processing
  • Sales
  • Marketing
  • Customer service
  • Middleware setup and maintenance
  • Billing
  • Pricing
  • Interaction channels
  • CRM reporting

And you will become a SAP® Certified Application Associate in CRM Fundamentals with SAP® CRM 7.0. You'll be able to manage your company's SAP® CRM, and gain the necessary skills for roles such as: SAP® CRM consultant, project team member, analyst or trainer.

Note: SAP® is a registered trademark of SAP® AG. Firebrand Training Limited is not affiliated or related to any division or subsidiary of SAP® AG

Four reasons why you should sit your SAP® CRM course with Firebrand Training

  1. You'll be SAP® CRM trained and certified faster. Learn more on this 10-day accelerated course. You'll get at least 12 hours a day of quality learning time in a distraction-free environment
  2. Your SAP® CRM course is all-inclusive. One simple price covers all course materials, exams, accommodation and meals – so you can focus on learning
  3. Pass SAP® CRM first time or train again for free. Your expert instructor will deliver our unique accelerated learning methods, allowing you to learn faster and be in the best possible position to pass first time. In the unlikely event that you don't, it's covered by your Certification Guarantee
  4. Study SAP® CRM with an award-winning training provider. We've won the Learning and Performance Institute's "Training Company of the Year" three times. Firebrand is your fastest way to learn, with 76.532 students saving more than one million hours since 2001



Overview Of the SAP CRM Solution

  • Fundamentals and Architecture
  • CRM Modules
  • Implementing & Operating SAP CRM
  • CRM Customising Fundamentals
  • CRM Basic Data
  • CRM Business Transactions
  • Process Controls and Determination
  • Billing

CRM Middleware

  • CRM Admin Console
  • Messaging Bdoc
  • Data loading
  • Data flow
  • XIF and External Systems
  • BW Adaptor
  • Groupware Adaptor
  • Field Applications

CRM User Interface

  • SAP UI Overview and Concepts
  • Customising Business roles, Navigation bars and Transaction launchers
  • Architecture
  • UI Config
  • Application Enhancement Tool including Easy enhancement Workbench
  • Component Enhancement concepts
  • Configuration of Skin

Exam Track

You'll sit the following exam:

  • SAP® Certified Application Associate - CRM Fundamentals with SAP® CRM 7.0 Ehp1 (Code: C_TCRM20_71)

What's Included


  • SAP® course material
  • Official SAP® Press book: "SAP® CRM Web Client Customizing and Development"

Your accelerated course includes:

  • Accommodation *
  • Meals, unlimited snacks, beverages, tea and coffee *
  • On-site exams **
  • Exam vouchers **
  • Practice tests **
  • Certification Guarantee ***
  • Courseware
  • Up-to 12 hours of instructor-led training each day
  • 24-hour lab access
  • Digital courseware **
  • * For residential training only. Doesn't apply for online courses
  • ** Some exceptions apply. Please refer to the Exam Track or speak with our experts
  • *** Pass first time or train again free (just pay for accommodation, exams and incidental costs)


The following are beneficial, though not necessary:

  • Experience of working with, or implementing, a SAP® Customer Relationship Management/CRM system or other enterprise CRM system
  • Understanding of customer account management and the business principles involved, such as customer transaction processing, customer pricing and customer billing
  • Understanding of the business processes involved in customer relationship management, including the areas of customer sales, customer marketing, customer services and customer analytics and reporting
  • Familiarisation with web client user interfaces for customers, or similar applications, and the business processes and functionality involved
  • Familiarisation with customer relationship management principles such as customer interaction and customer interaction channels, including channel partner management
  • Familiarisation with the concept of customer relationship types, such as business partners

Are you ready to get certified in record time?

We interview all applicants for the course on their technical background, degrees and certifications held, and general suitability. If you get through this screening process, it means you stand a great chance of passing.

Firebrand Training is an immersive training environment. You must be committed to the course. The above prerequisites are guidelines, but many students with less experience have other background or traits that have enabled their success in accelerated training through Firebrand Training.

If you have any doubts as to whether you meet the pre-requisites please call (0)8 52 50 01 66 and speak to one of our enrolment consultants, who can help you with a training plan.


We've currently trained 76.532 students in 12 years. We asked them all to review our Accelerated Learning. Currently,
96,73% have said Firebrand exceeded their expectations:

"Firebrand, although full on, do exactly that they say. They do accelerated learning! I have learnt so much in 2 days than I every thought I would! Or thought possible. I feel confident I can pass an exam on a subject I was opened to only two days ago"
Jaidanne Andrews, Sopra Steria. (15/9/2020 (Tuesday) to 16/9/2020 (Wednesday))

"Good value, great knowledge"
Richard Briant, CBRE. (14/9/2020 (Monday) to 16/9/2020 (Wednesday))

"I am always impressed by the Firebrand Training experience. It is fit for purpose and not a conveyor belt to pass an exam"
Tom ODriscoll, MMG. (14/9/2020 (Monday) to 16/9/2020 (Wednesday))

"The Firebrand approach to training on site works really well"
Anonymous (14/9/2020 (Monday) to 16/9/2020 (Wednesday))

"Firebrand have really stepped up their game in response to COVID. I felt safe and taken care of the whole time. Its quite intense - so strap in!"
Kishan Sthankiya. (7/9/2020 (Monday) to 12/9/2020 (Saturday))

Course Dates





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25/5/2020 (Monday)

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28/9/2020 (Monday)

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