Social Media Strategist | Firebrand Training

Overview

Learn how to build social media campaigns, analyse your social data and then make effective business decisions – in just 2 days.

On this accelerated CIW Social Media Strategist course, you’ll learn how to deploy social media metrics, use tactics for gathering data and create reports based on your data. You’ll also study:

Business uses of social media
Steps to creating a successful social campaign
Folksonomies
Gamification
Data reuse strategies

Get certified with Firebrand, a CIW Authorised Training Partner. You’ll study official CIW courseware and take the CIW Social Media Strategist exam at the end of your course. This exam is covered by your Certification Guarantee.

Students and professionals in all industries will benefit from this certification, including professionals working in healthcare, legal, marketing, graphic and business sectors.

See prices now to find out how much you could save when you train at twice the speed.

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Four reasons why you should sit your Social Media Strategist course with Firebrand Training

You'll be Social Media Strategist trained and certified faster. Learn more on this 2-day accelerated course. You'll get at least 12 hours a day of quality learning time in a distraction-free environment
Your Social Media Strategist course is all-inclusive. One simple price covers all course materials, exams, accommodation and meals – so you can focus on learning
Pass Social Media Strategist first time or train again for free. Your expert instructor will deliver our unique accelerated learning methods, allowing you to learn faster and be in the best possible position to pass first time. In the unlikely event that you don't, it's covered by your Certification Guarantee
Study Social Media Strategist with an award-winning training provider. We've won the Learning and Performance Institute's "Training Company of the Year" three times. Firebrand is your fastest way to learn, with 134.561 students saving more than one million hours since 2001

Benefits

Think you are ready for the course? Take a FREE practice test to assess your knowledge!

Free Practice Test

Curriculum

Introduction to Social Media

Pre-assessment questions

What is social media?
Basis of communication via the Internet
Modern web technologies
Messaging
Blogging

Social communities

Creating a social network

Virtual worlds
Social network users

Contributors
Influencers
Participants
Sharers
Lurkers

Creating an online profile

How does social media affect my privacy?
Information collected, online risks and your reputation

Case Study

Using social media in business

Pre-assessment questions
Implementing social media in a business

Social media tools for business
Business objectives and goals
Impact of social media on a business
How people communicate in business
Establishing communication links
Developing content for social media
Benefits and drawbacks of using social media in business

Crowdsourcing and crowdshaping
Capturing and using data
Structured data
Unstructured data
Making Business decisions based on data
Creating folksonomies
Social media and brand recognition
Case study

Creating a social media campaign

Pre-assessment questions
What is a social media campaign?
Social media project management essentials
Assembling a project team

Writers
Editors
Subject matter experts (marketing and technical)

Gathering data to create a successful campaign
Making data-driven decisions
Integrating social media into a marketing campaign

Assessing your environment and audience
Using messaging to spark conversation
Supporting the message
Working with social media contributors and influencers

Building a social media community

Identifying specific audiences
Creating a "face" for the community
Job roles and tasks for creating a social networking presence

Organisation assets you can leverage

Content
Employees
Influencers
Company-specific resources

Case study

Choosing the right tools for a Social Media Campaign

Pre-assessment questions
Choosing the appropriate platform

Facebook
LinkedIn
Twitter
Pinterest
Edmodo
YouTube
Google+
StumbleUpon
Social Parrot

Justifying your platform choice

What are your business objectives?
What is the metric for determining or declaring success?
What is your strategy for incoming mail, questions or comments?

Social Media Metrics and Analytics

Pre-assessment questions
Social media audience composition
Quality of interaction

Relevance of topic
Authoritative utterances

Share-of-voice model for brand performance
Social media reputation analysis
Referral traffic
Conversion rates
Demographics
Extracting and archiving data from social media
Analysing big data
Using data to identify issues in an organization
Social media trends
Case study

Social Media Presentations and Reporting

Pre-assessment questions
Presentations in social media

Setting objectives for a presentation
Analysing audience needs, values and constraints
Creating a presentation using a three-part structure

Delivering a social media presentation

Techniques to reduce speaking anxiety
Preparing notes and visual aids
Leading a question-and-answer session
Delivering a solo presentation

Creating reports during a social media campaign
Creating a final report for a social media campaign
Case study

Gamification and Business

Pre-assessment questions
What Is gamification?
Applying gamification to the business environment
Guiding employee behaviour
Guiding customer behaviour
Learning and instruction
Gamification and marketing

Attracting and retaining customers

Applying gamification to social
Case study

Exam Track

You'll sit the following exam at the Firebrand Training Centre, covered by your Certification Guarantee:

CIW Social Media Strategist exam

What's Included

Your accelerated course includes:

Accommodation *
Meals, unlimited snacks, beverages, tea and coffee *
On-site exams **
Exam vouchers **
Practice tests **
Certification Guarantee ***
Courseware
Up-to 12 hours of instructor-led training each day
24-hour lab access
Digital courseware **

* For residential training only. Accommodation is included from the night before the course starts. This doesn't apply for online courses.
** Some exceptions apply. Please refer to the Exam Track or speak with our experts
*** Pass first time or train again free as many times as it takes, unlimited for 1 year. Just pay for accommodation, exams, and incidental costs.

Prerequisites

You should possess the CIW Internet Business Associate certification or equivalent knowledge.

Are you ready to get certified in record time?

We interview all applicants for the course on their technical background, degrees and certifications held, and general suitability. If you get through this screening process, it means you stand a great chance of passing.

Firebrand Training is an immersive training environment. You must be committed to the course. The above prerequisites are guidelines, but many students with less experience have other background or traits that have enabled their success in accelerated training through Firebrand Training.

If you have any doubts as to whether you meet the pre-requisites please call (0)8 44 68 27 85 and speak to one of our enrolment consultants, who can help you with a training plan.

Reviews

We've currently trained 134.561 students in 12 years. We asked them all to review our Accelerated Learning. Currently,
96,41% have said Firebrand exceeded their expectations:

"Everyone at Firebrand are very lovely and helpful. Great course would recommend."
Faye Edworthyy, West Trad Ltd. (6/12/2018 (Thursday) to 7/12/2018 (Friday))

"Our teacher for this course was very friendly and taught all of us well making sure that we all understood a chapter before continuing onto the next one. We finished each chapter with a quiz so that we can put what we learnt to the test. There was a slight mix up with exams, however Firebrand were very quick to make the correct changes so that all of us can take the exams we were meant to. Brilliant job on such short notice."
Anonymous (11/6/2018 (Monday) to 12/6/2018 (Tuesday))

"The staff at Firebrand are great. Our trainer was very fun, informative, and kept the spirit of the class up during our course. He was happy to answer any questions the class had and didn't leave anybody behind. "
Liam Howlett, DABD. (11/6/2018 (Monday) to 12/6/2018 (Tuesday))