Google - Firebrand's training for Google Cloud Conversion Professional Introduction

Duration

Duration:

Just 1 Day

Method

Method:

Classroom / Online / Hybrid

Next date

Next date:

24/6/2024 (Monday)

Overview

"This is now the only way that I would consider carrying out future training.." Ben Hughes (Firebrand trained)

"I would never have believed that I could learn and retain so much new information in such little time. Their methods really do work." Gareth Bowen (Firebrand trained)

Do you want to:

  • Drive more targeted traffic to your website using Google AdWords?
  • Find out how Google Analytics can help you understand your visitors better?
  • Use Google Website Optimizer to convert more of your visits to sales?

If so, this 1 day overview is perfect for you.

Here’s 7 reasons why you should learn more about Google Conversion with Firebrand Training:

  1. You’ll get a full overview in just one day. With us, you'll be introduced to all the key Google traffic generating, conversion and monitoring tools in just one day
  2. It’s all inclusive. A one-off fee covers all course materials and meals. No hidden extras
  3. You'll learn faster. Chances are, you’ll have a different learning style to those around you. We combine visual, auditory and tactile styles to deliver the material in a way that ensures you will learn faster and more easily
  4. You’re in safe hands. We’re the Institute of IT Training’s “Training Company of the Year” 2006, 2007, 2008. We’ve trained and certified over 17,000 professionals to date, we’ve won several awards for our work, and we’re partners with all the big names in the business
  5. You don't just study the subject. We use more case studies and practical tests to make sure you can apply your new knowledge to the work environment

During the day, you’ll cover the following Google services and tools

  • Google Adwords
  • Google Analytics
  • Google Website Optimizer

Four reasons why you should sit your Conversion Professional course with Firebrand Training

  1. You'll be Conversion Professional trained and certified faster. Learn more on this 1-day accelerated course. You'll get at least 12 hours a day of quality learning time in a distraction-free environment
  2. Your Conversion Professional course is all-inclusive. One simple price covers all course materials, exams, accommodation and meals – so you can focus on learning
  3. Pass Conversion Professional first time or train again for free. Your expert instructor will deliver our unique accelerated learning methods, allowing you to learn faster and be in the best possible position to pass first time. In the unlikely event that you don't, it's covered by your Certification Guarantee
  4. Study Conversion Professional with an award-winning training provider. We've won the Learning and Performance Institute's "Training Company of the Year" three times. Firebrand is your fastest way to learn, with 134.561 students saving more than one million hours since 2001

Curriculum

Our Introduction to Google Conversion is the most effective, efficient way to get a base knowledge in the key Google tools and applications.

You'll cover the following content:

Google Insights For Search

  • Overview
  • Working with Insights for Search:
  • Troubleshooting:

Google Adwords

  • Introduction to AdWords
  • Getting Started with AdWords
  • Targeting
  • Tracking Ad Performance
  • Costs & Billing
  • Optimising Ad Performance
  • The AdWords Toolbox
  • Managing Client Accounts
  • Conversion Tracking

Google Analytics

  • First Steps
  • Interpreting Reports
  • Fundamentals
  • In-Depth Analysis

Google Website Optimizer

  • Overview
  • Planning an Experiment
  • Using the Tool - A/B Tests
  • Using the Tool - Multivariate Tests
  • Data and Reports
  • Next Steps After Your Experiment

The Tools – Putting Them Together

  • Marketing effectiveness – fulfill your promise
  • Understanding your users - their journey
  • Website usability
  • Commercial aspects
  • Maximizing conversions and ROI
  • Commercial levers

Prerequisites

There are no specific pre-requisites for this one day overview, although some experience of online marketing via Google would be beneficial.

Are you ready to get certified in record time?

We interview all applicants for the course on their technical background, degrees and certifications held, and general suitability. If you get through this screening process, it means you stand a great chance of passing.

Firebrand Training is an immersive training environment. You must be committed to the course. The above prerequisites are guidelines, but many students with less experience have other background or traits that have enabled their success in accelerated training through Firebrand Training.

If you have any doubts as to whether you meet the pre-requisites please call 21 96 61 82 and speak to one of our enrolment consultants, who can help you with a training plan.

Reviews

We've currently trained 134.561 students in 12 years. We asked them all to review our Accelerated Learning. Currently,
96,41% have said Firebrand exceeded their expectations:

"Great teacher, highly recommended GCP instructor. Really enjoyed my week."
Neil Goodridge. (6/6/2023 (Tuesday) to 9/6/2023 (Friday))

"Great teacher, highly recommended GCP instructor. Really enjoyed my week."
Neil Goodridge. (6/6/2023 (Tuesday) to 9/6/2023 (Friday))

"I had a great time. The instructor is very knowledgeable and his training is on point. Two exams in 2 days is a lot. But he makes it doable."
Juan van Gom, Ministry of Defense Netherlands. (19/1/2024 (Friday) to 21/1/2024 (Sunday))

"Detailed and thorough training in a great environment."
Anonymous, SYP. (8/1/2024 (Monday) to 12/1/2024 (Friday))

"I attended the Cyber Crime Foundation course with very little knowledge.. The instructor was fantastic, explained subjects in depth and allowed a good amount of time for questions. I came away with lots of knowledge ready to use what I've learnt in my day-to-day role."
JS. (8/1/2024 (Monday) to 12/1/2024 (Friday))

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