Bespaar 50% op elke tweede cursus als jij boekt in mei.
Onbeperkt Microsoft training voor maar €6.750,-*. Al onze cursussen nu online beschikbaar.

EC-Council Certified Digital Marketer (C|DM)

- Slechts 4 dagen

On this 4-day accelerated Certified Digital Marketer course, you'll master skills and knowledge of the latest digital marketing concepts and how to apply them to your business. You'll become an expert in growth hacking - the approach that allows professionals to use smart technologies, digital tools and online applications, based on AI and machine learning, to test and analyse business strategies.

Your expert instructor will take you through the differences between traditional and digital marketing as well as inbound and outbound marketing.

You'll also learn:

Lees meer...

  • Search Engine Optimisation
  • Social media marketing
  • Email marketing
  • Affiliate marketing
  • Content marketing

You'll be immersed in the curriculum with our unique Lecture | Lab | Review technique, where you'll test your theoretical knowledge in SEO, web analytics, content marketing, mobile marketing and social media with hands-on labs. With access to 24/7 labs, you can test your digital marketing skills using the tools available to you whenever like.

On this course, you'll be prepared for and sit your Certified Digital Marketer (C|DM) exam at the Firebrand training centre, covered by your Certification Guarantee.

Getting this certification prepares you for a career in the Executive ranks of the Digital Marketing Team into a C-Level Executive such as Chief Marketing & Digital Media Officer, working on digital marketing strategies.

If you have limited knowledge in digital marketing and are looking to develop advanced skills in the profession, this course is ideal for you. This course is also suitable for middle to senior level management working in marketing, e-commerce, web design, sales and operations.

Zie Benefits...

Bekijk nu de prijzen om erachter te komen hoeveel je kunt besparen als je tweemaal zo snel traint.

Zeven redenen waarom jij voor jouw Digital Marketer cursus voor Firebrand kiest:

  1. Jij zal in slechts 4 dagen Digital Marketer gecertificeerd zijn. Doordat onze cursussen residentieel zijn kunnen wij langere lesdagen aanbieden en zal je tijdens je verblijf volledig gefocust zijn op jouw cursus
  2. Onze Digital Marketer cursus is all-inclusive. Cursusmaterialen, examens, accommodatie en maaltijden zijn inbegrepen.
  3. Slaag de eerste keer voor Digital Marketer of train gratis opnieuw.Op basis van onze certificeringsgarantie kun je voor het geval je de eerste keer niet slaagt binnen een jaar terugkomen en opnieuw trainen. Je betaalt dan alleen voor accommodatie en examens. De andere kosten zijn inbegrepen.
  4. Je zal meer over Digital Marketer leren. Waar opleidingen elders doorgaans van 9:00 tot 17:00 duren, kan je bij Firebrand Training rekenen op 12 uur training per dag!
  5. Je zal Digital Marketer sneller beheersen. Doordat onze cursussen residentieel zijn word je in korte tijd ondergedompeld in de theorie. Hierdoor zal je volledig gefocust zijn op de cursus en zal je sneller de theorie en praktijk beheersen.
  6. Je zal voor Digital Marketer studeren bij de beste training provider. Firebrand heeft het Q-For kwaliteitlabel, waarmee onze standaarden en professionaliteit op het gebied van training erkend worden. We hebben inmiddels 75614 professionals getraind en gecertificeerd!
  7. Je gaat meer doen dan alleen de cursusstof van Digital Marketer bestuderen. We maken gebruik van laboratoria, case-studies en oefentests, om ervoor te zorgen dat jij jouw nieuwe kennis direct in jouw werkomgeving kan toepassen.

Denk jij klaar te zijn voor deze opleiding? Doe een GRATIS oefentest om je kennis te testen!

Introduction to Digital Marketing

  • Marketing: Inbound & Outbound
  • Marketing: Digital & Traditional
  • Marketing: Trends & Principles
  • Market Research: Principles & Methodology
  • Digital Marketing Landscape
  • Digital Marketing Benefits
  • Digital Marketing Planning Stages
  • Digital Marketing Techniques
  • Digital Marketing Limitations
  • Digital marketing Legislation

Website Development

  • Types of Websites
  • Website Domain
  • Website Hosting
  • UX Designing
  • Website Development Platforms
  • Understanding E-business and E-commerce
  • Evolution and Classification of E-commerce
  • Policies for E-commerce and Digital Marketing
  • Payments Methods
  • Labs - WIX

Lead Generation & Management

  • Lead Funnel
  • Lead Generation
  • Lead Nurturing
  • Lead Conversion
  • Lead Management
  • Customer Relationship Management Tools
  • Salesforce Tools

Module Analysis & Reporting

  • Introduction to Web Analytics
  • Data Collection Methods
  • Web Analytics Process
  • Web Analytics Platforms
  • Web Traffic & User Insights
  • Audience Analysis
  • Conversions Overview
  • Best Practices for Web Analytics
  • Lab - Webmaster Tool
  • Lab - Google Analytics

Search Engine Optimisation

  • Search Engine Principles (On Page and Off Page)
  • Search Engine Process
  • Search Engine Ranking Optimisation
  • Local SEO
  • Google Algorithms
  • Hacking SEO
  • SEO Tools & Platforms
  • Lab - Moz and Woorank
  • Search Engine Spam and Penalties
  • Related Legislation

Campaign Marketing

  • Important Terminology Related to Online Advertising
  • Display Advertising Concept & Metrics
  • Campaign Building
  • Campaign Management
  • Bid Management
  • Real-Time Bidding (RTB)
  • Campaign Review and Conversion Tracking
  • Display Engine Marketing (DEM) Platforms
  • Campaign Tracking
  • Campaign Marketing Management Tools
  • Campaign Marketing Lab
  • Related Legislation

Search Engine Marketing

  • Search Engine Advertising
  • Search Engine Advertising Classifications
  • Objectives of Search Engine Advertising
  • Advertisings with SEM Programs
  • Search Retargeting
  • Advertising on Google
  • AdWords
  • Yahoo! Search marketing
  • Microsoft AdCenter
  • Lab - Google AdWords

Content Marketing

  • Content Marketing Principles & Tactics
  • Content Marketing KPIs
  • Content Marketing Stages
  • Content Marketing Strategy
  • Retention Marketing
  • Conversion Metrics
  • Intellectual Property & Copywriting
  • Lab - WordPress
  • Related Legislation

E-mail Marketing

  • Design Principles
  • Segmentation
  • A/B Testing
  • Scheduling Database and Subscription Management
  • Data Driven Market place (DDM
  • Analytics & Metrics
  • Labs - Scope and Mail Chimp
  • Related Legislation

Affiliate Marketing

  • Introduction to Affiliate Marketing
  • 2-Tier: Partnerships
  • 3-Tier: Ecosystem
  • Supply Side Platform (SSP)
  • Demand Side Platform (DSP)
  • Affiliate VS Referral
  • Best Practices for Affiliate Marketing
  • Labs - Google AdSense
  • Related Legislation

Social Media Marketing

  • Social Media Platforms
  • Social Media Campaigns/Advertising
  • Social Listening
  • Social Media Analytics Platforms
  • Social Media Management Platforms
  • Labs - Hootsuite

Mobile & Proximity Marketing

  • Mobile Apps
  • Mobile Advertising
  • SMS Marketing
  • Proximity Marketing
  • NFC (Near Field Communication)
  • Bluetooth
  • QR Codes
  • Analytics
  • Augmented Reality & Integration
  • Labs - Bluetooth Proximity Marketing
  • Related Legislation

Video Marketing

  • Video Marketing Principles
  • Video Marketing Guidelines
  • Best practices & tools
  • Virtual Reality
  • Live Streaming
  • Labs - Youtube

Strategy & Planning

  • Understanding the Strategic Planning
  • Digital Marketing Strategy
  • Digital Marketing Mix, Budgeting & ROI
  • Lab - Building Marketing Strategy
  • Programmatic Marketing
  • Lab - Marketing Automation Platforms
  • Pardot, B2B Marketing Automation by Salesforce

Zie Exam Track...

On this accelerated course, you'll sit the Certified Digital Marketer (C|DM) exam, covered by your Certification Guarantee.

Exam details

  • Number of Questions: 100
  • Duration: 3 Hours
  • Passing Score: 70%

Zie What's Included...

Included in this accelerated course:

  • Official EC-Council Institute of iBusiness (IIB) course material

Zie Prerequisites...

  • You don't need prior knowledge of digital marketing
  • Basic computer skills are preferable

Weet je niet zeker of je aan de vereisten voldoet? Maak je geen zorgen. Jouw trainingsadviseur bespreekt jouw achtergrond met je om te begrijpen of deze cursus geschikt is voor je.

Zie Wanneer...

EC-Council Digital Marketer Cursusdata

Start datum

Eind datum

Status

Locatie

Nu boeken

24/2/2020 (Maandag)

27/2/2020 (Donderdag)

Beëindigde cursus

-

 

29/6/2020 (Maandag)

2/7/2020 (Donderdag)

Wachtlijst

Landelijk

 

10/8/2020 (Maandag)

13/8/2020 (Donderdag)

Beperkte beschikbaarheid

Landelijk

 

21/9/2020 (Maandag)

24/9/2020 (Donderdag)

Open

Landelijk

 

2/11/2020 (Maandag)

5/11/2020 (Donderdag)

Open

Landelijk

 

14/12/2020 (Maandag)

17/12/2020 (Donderdag)

Open

Landelijk

 

Wereldwijd heeft Firebrand in haar 10-jarig bestaan al 75614 studenten opgeleid! We hebben ze allemaal gevraagd onze versnelde opleidingen te evalueren. De laatste keer dat we onze resultaten analyseerden, bleek 96.76% ons te beoordelen als 'boven verwachting'


"I really liked how much knowledge I have gained these days"
Anoniem (25/11/2019 t/m 29/11/2019)

"Ontzettend zware training, die door het vriendelijke personeel dragelijk is gemaakt. Ik heb me uitstekend goed verzorgd gevoeld."
Roland van Ouwerkerk, Gemeente Dordrecht. (30/9/2019 t/m 4/10/2019)

"Extremely skilled teacher on forensics topics and security in general with always a pertinent feedback on his own past experience. His shared tips and techniques were very much appreciated."
Axel Pinsard, EY. (3/6/2019 t/m 7/6/2019)

"The instructor taught he material really well. There was a lot of material to cover and he managed it in an engaging effective manner. Thanks to the instructor"
Anonymous. (19/11/2018 t/m 23/11/2018)

"CEH course was a good mix of theory and practical labs. Really helpful to visualise the exam."
Anonymous. (19/11/2018 t/m 23/11/2018)

Nieuwste beoordelingen van onze studenten