Google - Firebrand's training for Google Cloud Conversion Professional Introduction



Only 1 Day



Classroom / Online / Hybrid

Next date

Next date:

26/9/2022 (Monday)


"This is now the only way that I would consider carrying out future training.." Ben Hughes (Firebrand trained)

"I would never have believed that I could learn and retain so much new information in such little time. Their methods really do work." Gareth Bowen (Firebrand trained)

Do you want to:

  • Drive more targeted traffic to your website using Google AdWords?
  • Find out how Google Analytics can help you understand your visitors better?
  • Use Google Website Optimizer to convert more of your visits to sales?

If so, this 1 day overview is perfect for you.

Here’s 7 reasons why you should learn more about Google Conversion with Firebrand Training:

  1. You’ll get a full overview in just one day. With us, you'll be introduced to all the key Google traffic generating, conversion and monitoring tools in just one day
  2. It’s all inclusive. A one-off fee covers all course materials and meals. No hidden extras
  3. You'll learn faster. Chances are, you’ll have a different learning style to those around you. We combine visual, auditory and tactile styles to deliver the material in a way that ensures you will learn faster and more easily
  4. You’re in safe hands. We’re the Institute of IT Training’s “Training Company of the Year” 2006, 2007, 2008. We’ve trained and certified over 17,000 professionals to date, we’ve won several awards for our work, and we’re partners with all the big names in the business
  5. You don't just study the subject. We use more case studies and practical tests to make sure you can apply your new knowledge to the work environment

During the day, you’ll cover the following Google services and tools

  • Google Adwords
  • Google Analytics
  • Google Website Optimizer


Our Introduction to Google Conversion is the most effective, efficient way to get a base knowledge in the key Google tools and applications.

You'll cover the following content:

Google Insights For Search

  • Overview
  • Working with Insights for Search:
  • Troubleshooting:

Google Adwords

  • Introduction to AdWords
  • Getting Started with AdWords
  • Targeting
  • Tracking Ad Performance
  • Costs & Billing
  • Optimising Ad Performance
  • The AdWords Toolbox
  • Managing Client Accounts
  • Conversion Tracking

Google Analytics

  • First Steps
  • Interpreting Reports
  • Fundamentals
  • In-Depth Analysis

Google Website Optimizer

  • Overview
  • Planning an Experiment
  • Using the Tool - A/B Tests
  • Using the Tool - Multivariate Tests
  • Data and Reports
  • Next Steps After Your Experiment

The Tools – Putting Them Together

  • Marketing effectiveness – fulfill your promise
  • Understanding your users - their journey
  • Website usability
  • Commercial aspects
  • Maximizing conversions and ROI
  • Commercial levers


There are no specific pre-requisites for this one day overview, although some experience of online marketing via Google would be beneficial.

Unsure whether you meet the prerequisites? Don’t worry. Your training consultant will discuss your background with you to understand if this course is right for you.


Here's the Firebrand Training review section. Since 2001 we've trained exactly 124229 students and asked them all to review our Accelerated Learning. Currently, 96.62% have said Firebrand exceeded their expectations.

Read reviews from recent accelerated courses below or visit Firebrand Stories for written and video interviews from our alumni.

"Knowledgeable instructor with lots of experience, using real world examples to make it relatable and focused."
Caroline Yardley. (26/4/2022 (Tuesday) to 29/4/2022 (Friday))

"Intense, clear and lots of fun. Highly recommend."
Anonymous. (26/4/2022 (Tuesday) to 29/4/2022 (Friday))

"Intense, clear and lots of fun, highly recommend."
Anonymous. (26/4/2022 (Tuesday) to 29/4/2022 (Friday))

"The instructor did a good work in delivering the material. Very helpful and willing to go the extra mile to support the students."
KB. (25/4/2022 (Monday) to 30/4/2022 (Saturday))

"It is was proper challenge, but the instructor provided the content with a flamboyant and upbeat style and despite the sometimes try nature of the material, the instructor was able to keep us all well engaged. Probably the best trainer I have had."
Michael Ross, NHS England. (25/4/2022 (Monday) to 30/4/2022 (Saturday))

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