Digital Marketer | Firebrand Training

Overview

On this 4-day accelerated Certified Digital Marketer course, you'll master skills and knowledge of the latest digital marketing concepts and how to apply them to your business. You'll become an expert in growth hacking - the approach that allows professionals to use smart technologies, digital tools and online applications, based on AI and machine learning, to test and analyse business strategies.

Your expert instructor will take you through the differences between traditional and digital marketing as well as inbound and outbound marketing.

You'll also learn:

Search Engine Optimisation
Social media marketing
Email marketing
Affiliate marketing
Content marketing

You'll be immersed in the curriculum with our unique Lecture | Lab | Review technique, where you'll test your theoretical knowledge in SEO, web analytics, content marketing, mobile marketing and social media with hands-on labs. With access to 24/7 labs, you can test your digital marketing skills using the tools available to you whenever like.

On this course, you'll be prepared for and sit your Certified Digital Marketer (C|DM) exam at the Firebrand training centre, covered by your Certification Guarantee.

Getting this certification prepares you for a career in the Executive ranks of the Digital Marketing Team into a C-Level Executive such as Chief Marketing & Digital Media Officer, working on digital marketing strategies.

If you have limited knowledge in digital marketing and are looking to develop advanced skills in the profession, this course is ideal for you. This course is also suitable for middle to senior level management working in marketing, e-commerce, web design, sales and operations.

See prices now to find out how much you could save when you train at twice the speed.

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Benefits

Seven reasons why you should sit your course with Firebrand Training

Two options of training. Choose between residential classroom-based, or online courses
You'll be certified fast. With us, you’ll be trained in record time
Our course is all-inclusive. A one-off fee covers all course materials, exams**, accommodation* and meals*. No hidden extras.
Pass first time or train again for free. This is our guarantee. We’re confident you’ll pass your course first time. But if not, come back within a year and only pay for accommodation, exams and incidental costs
You’ll learn more. A day with a traditional training provider generally runs from 9am – 5pm, with a nice long break for lunch. With Firebrand Training you’ll get at least 12 hours/day quality learning time, with your instructor
You’ll learn faster. Chances are, you’ll have a different learning style to those around you. We combine visual, auditory and tactile styles to deliver the material in a way that ensures you will learn faster and more easily
You’ll be studying with the best. We’ve been named in Training Industry’s “Top 20 IT Training Companies of the Year” every year since 2010. As well as winning many more awards, we’ve trained and certified over 100,000 professionals

* For residential training only. Doesn't apply for online courses
** Some exceptions apply. Please refer to the Exam Track or speak with our experts

Think you are ready for the course? Take a FREE practice test to assess your knowledge!

Free Practice Test

Curriculum

Introduction to Digital Marketing

Marketing: Inbound & Outbound
Marketing: Digital & Traditional
Marketing: Trends & Principles
Market Research: Principles & Methodology
Digital Marketing Landscape
Digital Marketing Benefits
Digital Marketing Planning Stages
Digital Marketing Techniques
Digital Marketing Limitations
Digital marketing Legislation

Website Development

Types of Websites
Website Domain
Website Hosting
UX Designing
Website Development Platforms
Understanding E-business and E-commerce
Evolution and Classification of E-commerce
Policies for E-commerce and Digital Marketing
Payments Methods
Labs - WIX

Lead Generation & Management

Lead Funnel
Lead Generation
Lead Nurturing
Lead Conversion
Lead Management
Customer Relationship Management Tools
Salesforce Tools

Module Analysis & Reporting

Introduction to Web Analytics
Data Collection Methods
Web Analytics Process
Web Analytics Platforms
Web Traffic & User Insights
Audience Analysis
Conversions Overview
Best Practices for Web Analytics
Lab - Webmaster Tool
Lab - Google Analytics

Search Engine Optimisation

Search Engine Principles (On Page and Off Page)
Search Engine Process
Search Engine Ranking Optimisation
Local SEO
Google Algorithms
Hacking SEO
SEO Tools & Platforms
Lab - Moz and Woorank
Search Engine Spam and Penalties
Related Legislation

Campaign Marketing

Important Terminology Related to Online Advertising
Display Advertising Concept & Metrics
Campaign Building
Campaign Management
Bid Management
Real-Time Bidding (RTB)
Campaign Review and Conversion Tracking
Display Engine Marketing (DEM) Platforms
Campaign Tracking
Campaign Marketing Management Tools
Campaign Marketing Lab
Related Legislation

Search Engine Marketing

Search Engine Advertising
Search Engine Advertising Classifications
Objectives of Search Engine Advertising
Advertisings with SEM Programs
Search Retargeting
Advertising on Google
AdWords
Yahoo! Search marketing
Microsoft AdCenter
Lab - Google AdWords

Content Marketing

Content Marketing Principles & Tactics
Content Marketing KPIs
Content Marketing Stages
Content Marketing Strategy
Retention Marketing
Conversion Metrics
Intellectual Property & Copywriting
Lab - WordPress
Related Legislation

E-mail Marketing

Design Principles
Segmentation
A/B Testing
Scheduling Database and Subscription Management
Data Driven Market place (DDM
Analytics & Metrics
Labs - Scope and Mail Chimp
Related Legislation

Affiliate Marketing

Introduction to Affiliate Marketing
2-Tier: Partnerships
3-Tier: Ecosystem
Supply Side Platform (SSP)
Demand Side Platform (DSP)
Affiliate VS Referral
Best Practices for Affiliate Marketing
Labs - Google AdSense
Related Legislation

Social Media Marketing

Social Media Platforms
Social Media Campaigns/Advertising
Social Listening
Social Media Analytics Platforms
Social Media Management Platforms
Labs - Hootsuite

Mobile & Proximity Marketing

Mobile Apps
Mobile Advertising
SMS Marketing
Proximity Marketing
NFC (Near Field Communication)
Bluetooth
QR Codes
Analytics
Augmented Reality & Integration
Labs - Bluetooth Proximity Marketing
Related Legislation

Video Marketing

Video Marketing Principles
Video Marketing Guidelines
Best practices & tools
Virtual Reality
Live Streaming
Labs - Youtube

Strategy & Planning

Understanding the Strategic Planning
Digital Marketing Strategy
Digital Marketing Mix, Budgeting & ROI
Lab - Building Marketing Strategy
Programmatic Marketing
Lab - Marketing Automation Platforms
Pardot, B2B Marketing Automation by Salesforce

Exam Track

On this accelerated course, you'll sit the Certified Digital Marketer (C|DM) exam, covered by your Certification Guarantee.

Exam details

Number of Questions: 100
Duration: 3 Hours
Passing Score: 70%

What's Included

Included in this accelerated course:

Official EC-Council Institute of iBusiness (IIB) course material

Your accelerated course includes:

Accommodation *
Meals, unlimited snacks, beverages, tea and coffee *
On-site exams **
Exam vouchers **
Practice tests **
Certification Guarantee ***
Courseware
Up-to 12 hours of instructor-led training each day
24-hour lab access
Digital courseware **

* For residential training only. Doesn't apply for online courses
** Some exceptions apply. Please refer to the Exam Track or speak with our experts
*** Pass first time or train again free (just pay for accommodation, exams and incidental costs)

Prerequisites

You don't need prior knowledge of digital marketing
Basic computer skills are preferable

Unsure whether you meet the prerequisites? Don’t worry. Your training consultant will discuss your background with you to understand if this course is right for you.

Reviews

Here's the Firebrand Training review section. Since 2001 we've trained exactly 125505 students and asked them all to review our Accelerated Learning. Currently, 96.59% have said Firebrand exceeded their expectations.

Read reviews from recent accelerated courses below or visit Firebrand Stories for written and video interviews from our alumni.

"Firebrand is still one of the best organized training providers for any Security Training"
Frederik Richter, CGI. (3/8/2022 (Wednesday) to 5/8/2022 (Friday))

"Very enjoyable course, the instructor was an excellent facilitator. I learned a lot and confirmed a lot"
David Carter. (3/8/2022 (Wednesday) to 5/8/2022 (Friday))

"THE INSTRUCTOR WAS EXCELLENT!"
SACHIN PUNN. (3/8/2022 (Wednesday) to 5/8/2022 (Friday))

"Great experience. Knowledgeable trainer who made the session very collaborative."
Peter Stevens, Royal London. (26/5/2021 (Wednesday) to 28/5/2021 (Friday))

"Firebrand has been an excellent experience that has bolstered my knowledge of security greatly. The course volume and length of the days are quite the undertaking but the teaching style makes it work with an excellent pay off from sticking through it."
D.B.. (2/4/2021 (Friday) to 6/4/2021 (Tuesday))

Course Dates

Start	Finish	Status	Location
23/5/2022 (Monday)	26/5/2022 (Thursday)	Finished - Leave feedback	-
26/9/2022 (Monday)	29/9/2022 (Thursday)	Wait list	Nationwide
7/11/2022 (Monday)	10/11/2022 (Thursday)	Limited availability	Nationwide
19/12/2022 (Monday)	22/12/2022 (Thursday)	Open	Nationwide
30/1/2023 (Monday)	2/2/2023 (Thursday)	Open	Nationwide
13/3/2023 (Monday)	16/3/2023 (Thursday)	Open	Nationwide

EC-Council - Certified Digital Marketer (C|DM)