SAP® Certified Application Associate — CRM Fundamentals

The SAP® Certified Application Associate – CRM Fundamentals course will help you improve your SAP® Customer Relationship Management skills. You will take the official SAP® exam, and gain the SAP® Certified Application Associate – Customer Relationship Management certification.

The SAP® CRM certification will prove your understanding of SAP® CRM basics and navigation. You’ll learn about:

• Master data
• Organisational management
• Product management
• Transactional processing
• Sales
• Marketing
• Customer service
• Middleware setup and maintenance
• Billing
• Pricing
• Interaction channels
• CRM reporting

And you will become a SAP® Certified Application Associate in CRM Fundamentals with SAP® CRM 7.0. You'll be able to manage your company's SAP® CRM, and gain the necessary skills for roles such as: SAP® CRM consultant, project team member, analyst or trainer.

Note: SAP® is a registered trademark of SAP® AG. Firebrand Training Limited is not affiliated or related to any division or subsidiary of SAP® AG

Overview Of the SAP CRM Solution

• Fundamentals and Architecture
• CRM Modules
• Implementing & Operating SAP CRM
• CRM Customising Fundamentals
• CRM Basic Data
• CRM Business Transactions
• Process Controls and Determination
• Billing

CRM Middleware

• CRM Admin Console
• Messaging Bdoc
• Data loading
• Data flow
• XIF and External Systems
• BW Adaptor
• Groupware Adaptor
• Field Applications

CRM User Interface

• SAP UI Overview and Concepts
• Customising Business roles, Navigation bars and Transaction launchers
• Architecture
• UI Config
• Application Enhancement Tool including Easy enhancement Workbench
• Component Enhancement concepts
• Configuration of Skin

You'll sit the following exam:

• SAP® Certified Application Associate - CRM Fundamentals with SAP® CRM 7.0 Ehp1 (Code: C_TCRM20_71)

Included:

• SAP® course material
• Official SAP® Press book: "SAP® CRM Web Client Customizing and Development"

The following are beneficial, though not necessary:

• Experience of working with, or implementing, a SAP® Customer Relationship Management/CRM system or other enterprise CRM system
• Understanding of customer account management and the business principles involved, such as customer transaction processing, customer pricing and customer billing
• Understanding of the business processes involved in customer relationship management, including the areas of customer sales, customer marketing, customer services and customer analytics and reporting
• Familiarisation with web client user interfaces for customers, or similar applications, and the business processes and functionality involved
• Familiarisation with customer relationship management principles such as customer interaction and customer interaction channels, including channel partner management
• Familiarisation with the concept of customer relationship types, such as business partners