CIW Social Media Strategist

Learn how to build social media campaigns, analyse your social data and then make effective business decisions – in just 2 days.

On this accelerated CIW Social Media Strategist course, you’ll learn how to deploy social media metrics, use tactics for gathering data and create reports based on your data. You’ll also study:

• Business uses of social media
• Steps to creating a successful social campaign
• Folksonomies
• Gamification
• Data reuse strategies

Get certified with Firebrand, a CIW Authorised Training Partner. You’ll study official CIW courseware and take the CIW Social Media Strategist exam at the end of your course. This exam is covered by your Certification Guarantee.

Students and professionals in all industries will benefit from this certification, including professionals working in healthcare, legal, marketing, graphic and business sectors.

Introduction to Social Media

• Pre-assessment questions
• What is social media?
• Basis of communication via the Internet
• Modern web technologies
• Messaging
• Blogging
• Social communities
• Creating a social network
• Virtual worlds
• Social network users
• Contributors
• Influencers
• Participants
• Sharers
• Lurkers
• Creating an online profile
• How does social media affect my privacy?
• Information collected, online risks and your reputation
• Case Study

Using social media in business

• Pre-assessment questions
• Implementing social media in a business
• Social media tools for business
• Business objectives and goals
• Impact of social media on a business
• How people communicate in business
• Establishing communication links
• Developing content for social media
• Benefits and drawbacks of using social media in business
• Crowdsourcing and crowdshaping
• Capturing and using data
• Structured data
• Unstructured data
• Making Business decisions based on data
• Creating folksonomies
• Social media and brand recognition
• Case study

Creating a social media campaign

• Pre-assessment questions
• What is a social media campaign?
• Social media project management essentials
• Assembling a project team
• Writers
• Editors
• Subject matter experts (marketing and technical)
• Gathering data to create a successful campaign
• Making data-driven decisions
• Integrating social media into a marketing campaign
• Assessing your environment and audience
• Using messaging to spark conversation
• Supporting the message
• Working with social media contributors and influencers
• Building a social media community
• Identifying specific audiences
• Creating a "face" for the community
• Job roles and tasks for creating a social networking presence
• Organisation assets you can leverage
• Content
• Employees
• Influencers
• Company-specific resources
• Case study

Choosing the right tools for a Social Media Campaign

• Pre-assessment questions
• Choosing the appropriate platform
• Facebook
• LinkedIn
• Twitter
• Pinterest
• Edmodo
• YouTube
• Google+
• StumbleUpon
• Social Parrot
• Justifying your platform choice
• What are your business objectives?
• What is the metric for determining or declaring success?
• What is your strategy for incoming mail, questions or comments?

Social Media Metrics and Analytics

• Pre-assessment questions
• Social media audience composition
• Quality of interaction
• Relevance of topic
• Authoritative utterances
• Share-of-voice model for brand performance
• Social media reputation analysis
• Referral traffic
• Conversion rates
• Demographics
• Extracting and archiving data from social media
• Analysing big data
• Using data to identify issues in an organization
• Social media trends
• Case study

Social Media Presentations and Reporting

• Pre-assessment questions
• Presentations in social media
• Setting objectives for a presentation
• Analysing audience needs, values and constraints
• Creating a presentation using a three-part structure
• Delivering a social media presentation
• Techniques to reduce speaking anxiety
• Preparing notes and visual aids
• Leading a question-and-answer session
• Delivering a solo presentation
• Creating reports during a social media campaign
• Creating a final report for a social media campaign
• Case study

Gamification and Business

• Pre-assessment questions
• What Is gamification?
• Applying gamification to the business environment
• Guiding employee behaviour
• Guiding customer behaviour
• Learning and instruction
• Gamification and marketing
• Attracting and retaining customers
• Applying gamification to social
• Case study

You'll sit the following exam at the Firebrand Training Centre, covered by your Certification Guarantee:

• CIW Social Media Strategist exam

You should possess the CIW Internet Business Associate certification or equivalent knowledge.

Your accelerated course includes:

• Accommodation *
• Meals, unlimited snacks, beverages, tea and coffee *
• On-site exams **
• Exam vouchers **
• Practice tests **
• Certification Guarantee ***
• Courseware
• Up-to 12 hours of instructor-led training each day
• 24-hour lab access
• Digital courseware **

* For residential training only. Accommodation is included from the night before the course starts. This doesn't apply for online courses.
** Some exceptions apply. Please refer to the Exam Track or speak with our experts.
*** Pass first time or train again free as many times as it takes, unlimited for 1 year. Just pay for accommodation, exams, and incidental costs.

Seven reasons why you should sit your course with Firebrand Training

• Two options of training. Choose between residential classroom-based, or online courses
• You'll be certified fast. With us, you’ll be trained in record time
• Our course is all-inclusive. A one-off fee covers all course materials, exams**, accommodation* and meals*. No hidden extras.
• Pass the first time or train again for free. This is our guarantee. We’re confident you’ll pass your course the first time. But if not, come back within a year and only pay for accommodation, exams and incidental costs
• You’ll learn more. A day with a traditional training provider generally runs from 9 am – 5 pm, with a nice long break for lunch. With Firebrand Training you’ll get at least 12 hours/day of quality learning time, with your instructor
• You’ll learn faster. Chances are, you’ll have a different learning style to those around you. We combine visual, auditory and tactile styles to deliver the material in a way that ensures you will learn faster and more easily
• You’ll be studying with the best. We’ve been named in the Training Industry’s “Top 20 IT Training Companies of the Year” every year since 2010. As well as winning many more awards, we’ve trained and certified over 135,000 professionals

*For residential training only. Doesn't apply for online courses
**Some exceptions apply. Please refer to the Exam Track or speak with our experts

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