Blockchain Council™ Certified Blockchain and Digital Marketing Professional™

This accelerated Blockchain Council Certified Blockchain & Digital Marketing Professional™ course focuses on the core concepts of digital marketing and Blockchain technology. It discusses how Blockchain can overcome the challenges faced by digital marketers in the current scenario.

Certified Blockchain and Digital Marketing Professional™ is a unique training and certification specially designed to demonstrate how Blockchain can revolutionize digital marketing.

The course will render expertise on eliminating digital marketing middlemen, eliminating online ad fraud, building trust and transparency while giving customers full control of their information with the use of Blockchain technology. Certified Blockchain and Digital Marketing Expert training will prove to be your USP and will act as a catalyst to accelerate your career growth.

At the end of this course, you’ll sit the Blockchain Council exam, and achieve your Blockchain Council Certified Blockchain & Digital Marketing Professional™ certification. Through Firebrand’s Lecture | Lab | Review methodology, you’ll get certified at twice the speed of the traditional training and get access to courseware, learn from certified instructors, and train in a distraction-free environment.

Audience

This course is ideal for:

• Blockchain & Digital Marketing Professional
• Social Media Manager
• Marketing Manager

• Module 1: Introduction
• Functional Overview of Digital Marketing
• Digital Marketing Overview
• Search Engine Optimization
• Social Media Marketing
• Content Marketing
• Online Advertising
• Email Marketing
• Web Analytics

• Module 2: Fundamentals of Blockchain Technology
• What is Blockchain?
• Why is Blockchain a Distributed, P2P Network?
• Benefits of using Blockchain Technology
• What Are different Blockchain Technologies?
• Blockchain Architecture
• Components of Blockchain Ecosystem
• Blocks, Wallets and Addresses
• Public and Private Key
• Merkle Tree and Hashing
• Cryptography and Cryptographic Algorithms
• Types of Blockchain
• Transaction Execution and Distribution
• Types of Consensus Algorithms
• What is Blockchain Mining?
• Types of Mining
• What are Smart Contracts?

• Module 3: Integration of Digital Marketing & Blockchain
• How Digital Marketing will benefit from Blockchain
• Eliminating Digital Marketing Middleman.
• Building Trust & Transparency.
• Customers having full control of their information.
• Benefits of Branding
• Provide Security
• Use of Smart Contracts
• Limitations of the current Digital Marketing Model
• Introduction
• Eliminating Online Ad Fraud
• The link between Advertiser and Ad Publisher

• Module 4: Use Case
• Blockstack for data privacy
• Brave & BAT for digital display advertising
• Polymath for security token space

At the end of this accelerated course, you’ll sit the following exam at the Firebrand Training centre, covered Certification Guarantee:

Blockchain Council Certified Blockchain & Digital Marketing Professional™ exam

• Format: multiple choice exam of 100 marks
• Passing score: You need to acquire 60+ marks to clear the exam

After completing this certification, you will have mastered the core concepts of implementing Blockchain in digital marketing to effectively promote products and services for a wider audience.

There are no prerequisites for this accelerated course.

Your accelerated course includes:

• Accommodation *
• Meals, unlimited snacks, beverages, tea and coffee *
• On-site exams **
• Exam vouchers **
• Practice tests **
• Certification Guarantee ***
• Courseware
• Up-to 12 hours of instructor-led training each day
• 24-hour lab access
• Digital courseware **

* For residential training only. Accommodation is included from the night before the course starts. This doesn't apply for online courses.
** Some exceptions apply. Please refer to the Exam Track or speak with our experts.
*** Pass first time or train again free as many times as it takes, unlimited for 1 year. Just pay for accommodation, exams, and incidental costs.

Seven reasons why you should sit your course with Firebrand Training

• Two options of training. Choose between residential classroom-based, or online courses
• You'll be certified fast. With us, you’ll be trained in record time
• Our course is all-inclusive. A one-off fee covers all course materials, exams**, accommodation* and meals*. No hidden extras.
• Pass the first time or train again for free. This is our guarantee. We’re confident you’ll pass your course the first time. But if not, come back within a year and only pay for accommodation, exams and incidental costs
• You’ll learn more. A day with a traditional training provider generally runs from 9 am – 5 pm, with a nice long break for lunch. With Firebrand Training you’ll get at least 12 hours/day of quality learning time, with your instructor
• You’ll learn faster. Chances are, you’ll have a different learning style to those around you. We combine visual, auditory and tactile styles to deliver the material in a way that ensures you will learn faster and more easily
• You’ll be studying with the best. We’ve been named in the Training Industry’s “Top 20 IT Training Companies of the Year” every year since 2010. As well as winning many more awards, we’ve trained and certified over 135,000 professionals

*For residential training only. Doesn't apply for online courses
**Some exceptions apply. Please refer to the Exam Track or speak with our experts

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