Cadbury celebrates 200 years with AI campaign
Bob Armstrong
26 July, 2024
British chocolatier Cadbury is celebrating 200 years with a fun AI campaign!
Cadbury fans can upload a selfie to the My Cadbury Era website and become part of some of the brand's most iconic print ads from the 20th century.
Formerly known as Cadbury's, the brand was founded in Birmingham, UK in 1824. The chocolates quickly became popular due to the excellent quality of the milk used in their production.
"Cadbury's long legacy has always hinged on a strong heritage, building itself as a brand rooted in timeless tradition. This playful blend of vintage design and modern technology not only showcases Cadbury's contemporary evolution but proves that its consumers have always been at the heart of the brand," writes Natalie Fear at Creative Bloq.
The campaign was created in collaboration with ad agency VCCP London, while the AI tool was built by digital agency Bernadette.