CIW Social Media Strategist

- Kun 2 dage

Learn how to build social media campaigns, analyse your social data and then make effective business decisions – in just 2 days.

On this accelerated CIW Social Media Strategist course, you’ll learn how to deploy social media metrics, use tactics for gathering data and create reports based on your data. You’ll also study:

  • Business uses of social media
  • Steps to creating a successful social campaign
  • Folksonomies
  • Gamification
  • Data reuse strategies

Get certified with Firebrand, a CIW Authorised Training Partner. You’ll study official CIW courseware and take the CIW Social Media Strategist exam at the end of your course. This exam is covered by your Certification Guarantee.

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Students and professionals in all industries will benefit from this certification, including professionals working in healthcare, legal, marketing, graphic and business sectors.

Se Benefits...

Det tager kun et øjeblik at se hvor billigt dit kursus er...

Her er 4 gode grunde til at du skal tage Social Media Strategist hos Firebrand:

  1. Du bliver Social Media Strategist uddannet og certificeret hurtigere. Du lærer mere på vores 6 dages accelererede kursus og får mindst 12 timers daglig uddannelse i et distraktionsfrit miljø.
  2. Dit Social Media Strategist kursus er alt-inklusiv. Du får en gennemskuelig pris, der dækker alle kursusmaterialer, eksamen, overnatning og forplejning. Du skal ikke tænke på andet end at lære.
  3. Bestå Social Media Strategist den første gang eller kom tilbage, gratis. Din instruktør er ekspert, og træner dig ud fra accelererede metoder, så du lærer hurtigere og har de bedste muligheder for at bestå eksamen første gang. Men hvis du mod forventning ikke består, er du dækket af vores Certificeringsgaranti.
  4. Tag Social Media Strategist hos en prisvindende uddannelsesleverandør. Vi har vundet adskillige udmærkelser heriblandt Microsofts "Årets Learning Partner" hele fem gange og to Børsen Gazelle priser. Firebrand er din hurtigste vej til uddannelse, og vi har sparet 70,000 deltagere for mere end en million spildte timer siden 2001.

Det tager kun et øjeblik at se hvor billigt dit kursus er...

Seneste Social Media Strategist anmeldelser fra vores studerende

Er du klar til kurset? Tag en GRATIS test som hjælper dig med at bedømme din nuværende viden.

Introduction to Social Media

  • Pre-assessment questions
    • What is social media?
    • Basis of communication via the Internet
    • Modern web technologies
    • Messaging
    • Blogging
  • Social communities
    • Creating a social network
  • Virtual worlds
  • Social network users
    • Contributors
    • Influencers
    • Participants
    • Sharers
    • Lurkers
  • Creating an online profile
    • How does social media affect my privacy?
    • Information collected, online risks and your reputation
  • Case Study

Using social media in business

  • Pre-assessment questions
  • Implementing social media in a business
    • Social media tools for business
    • Business objectives and goals
    • Impact of social media on a business
    • How people communicate in business
    • Establishing communication links
    • Developing content for social media
    • Benefits and drawbacks of using social media in business
  • Crowdsourcing and crowdshaping
  • Capturing and using data
  • Structured data
  • Unstructured data
  • Making Business decisions based on data
  • Creating folksonomies
  • Social media and brand recognition
  • Case study

Creating a social media campaign

  • Pre-assessment questions
  • What is a social media campaign?
  • Social media project management essentials
  • Assembling a project team
    • Writers
    • Editors
    • Subject matter experts (marketing and technical)
  • Gathering data to create a successful campaign
  • Making data-driven decisions
  • Integrating social media into a marketing campaign
    • Assessing your environment and audience
    • Using messaging to spark conversation
    • Supporting the message
    • Working with social media contributors and influencers
  • Building a social media community
    • Identifying specific audiences
    • Creating a "face" for the community
    • Job roles and tasks for creating a social networking presence
  • Organisation assets you can leverage
    • Content
    • Employees
    • Influencers
    • Company-specific resources
  • Case study

Choosing the right tools for a Social Media Campaign

  • Pre-assessment questions
  • Choosing the appropriate platform
    • Facebook
    • LinkedIn
    • Twitter
    • Pinterest
    • Edmodo
    • YouTube
    • Google+
    • StumbleUpon
    • Social Parrot
  • Justifying your platform choice
    • What are your business objectives?
    • What is the metric for determining or declaring success?
    • What is your strategy for incoming mail, questions or comments?

Social Media Metrics and Analytics

  • Pre-assessment questions
  • Social media audience composition
  • Quality of interaction
    • Relevance of topic
    • Authoritative utterances
  • Share-of-voice model for brand performance
  • Social media reputation analysis
  • Referral traffic
  • Conversion rates
  • Demographics
  • Extracting and archiving data from social media
  • Analysing big data
  • Using data to identify issues in an organization
  • Social media trends
  • Case study

Social Media Presentations and Reporting

  • Pre-assessment questions
  • Presentations in social media
    • Setting objectives for a presentation
    • Analysing audience needs, values and constraints
    • Creating a presentation using a three-part structure
  • Delivering a social media presentation
    • Techniques to reduce speaking anxiety
    • Preparing notes and visual aids
    • Leading a question-and-answer session
    • Delivering a solo presentation
  • Creating reports during a social media campaign
  • Creating a final report for a social media campaign
  • Case study

Gamification and Business

  • Pre-assessment questions
  • What Is gamification?
  • Applying gamification to the business environment
  • Guiding employee behaviour
  • Guiding customer behaviour
  • Learning and instruction
  • Gamification and marketing
    • Attracting and retaining customers
  • Applying gamification to social
  • Case study

Se Exam Track...

Seneste Social Media Strategist anmeldelser fra vores studerende

Er du klar til kurset? Tag en GRATIS test som hjælper dig med at bedømme din nuværende viden.

You'll sit the following exam at the Firebrand Training Centre, covered by your Certification Guarantee:

  • CIW Social Media Strategist exam

Se What's Included...

Seneste Social Media Strategist anmeldelser fra vores studerende

Er du klar til kurset? Tag en GRATIS test som hjælper dig med at bedømme din nuværende viden.

Det hele er inkluderet! Du får en alt-inklusiv kursuspakke, som er målrettet til dine behov. Vi tager os af enhver detalje, så det eneste du skal fokusere på er dine lærings- og certificeringsmål.

  • Transport til/fra specifikke afhentningssteder
  • Overnatninger, samtlige måltider samt adgang til forfriskninger, snacks, kaffe og the.
  • Intensiv Hands-on uddannelse med vores unikke (Lecture | Lab | Review)TM metode
  • Omfattende kursusmaterialer og labmanualer
  • Et helt igennem instruktørstyret program
  • 24 timers adgang til både undervisningslokale og instruktøren
  • Samtlige måltider samt adgang til forfriskninger, snacks, kaffe og the.
  • Certificeringsgaranti

Se Prerequisites...

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You should possess the CIW Internet Business Associate certification or equivalent knowledge.

Er du klar til dit Firebrand Kursus?

Vi interviewer alle potentielle deltagere angående deres baggrund, uddannelser, certificeringer og personlig indstilling. Hvis du kommer igennem denne screeningsprocedure, betyder det, at du har rigtig gode chancer for at bestå.

Firebrand Training tilbyder et ambitiøst uddannelsesmiljø, som forudsætter at du dedikerer dig til kurset. Ovenstående forkundskaber er vejledende; mange deltagere med mindre erfaring, men med en anden baggrund eller færdigheder, har haft succes med accelereret uddannelse hos Firebrand Training.

Hvis du funderer på hvorvidt du opfylder de anbefalede forkundskaber, er du meget velkommen til at ringe til os på 78 79 16 53 og tale med en af vores uddannelsesrådgivere, som kan hjælpe dig.

Se Hvornår...

Seneste Social Media Strategist anmeldelser fra vores studerende

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CIW Social Media Strategist Kursusdatoer

Starter

Slutter

Tilgængelighed

Sted

Tilmelding

26/8/2019 (Mandag)

27/8/2019 (Tirsdag)

Afsluttet

-

 

10/2/2020 (Mandag)

11/2/2020 (Tirsdag)

Begrænsede pladser

Landsdækkende

 

23/3/2020 (Mandag)

24/3/2020 (Tirsdag)

Tilgængelige pladser

Landsdækkende

 

4/5/2020 (Mandag)

5/5/2020 (Tirsdag)

Tilgængelige pladser

Landsdækkende

 

15/6/2020 (Mandag)

16/6/2020 (Tirsdag)

Tilgængelige pladser

Landsdækkende

 

Seneste Social Media Strategist anmeldelser fra vores studerende

Er du klar til kurset? Tag en GRATIS test som hjælper dig med at bedømme din nuværende viden.

Vi har uddannet over 72.589 personer i løbet af 12 år. Vi har bedt dem alle om at bedømme vores accelererede kurser. Aktuelt har 96,76% sagt, at Firebrand oversteg deres forventninger:

"Everyone at Firebrand are very lovely and helpful. Great course would recommend."
Faye Edworthyy, West Trad Ltd. (6/12/2018 til 7/12/2018)

"Our teacher for this course was very friendly and taught all of us well making sure that we all understood a chapter before continuing onto the next one. We finished each chapter with a quiz so that we can put what we learnt to the test. There was a slight mix up with exams, however Firebrand were very quick to make the correct changes so that all of us can take the exams we were meant to. Brilliant job on such short notice."
Anonym (11/6/2018 til 12/6/2018)

"The staff at Firebrand are great. Our trainer was very fun, informative, and kept the spirit of the class up during our course. He was happy to answer any questions the class had and didn't leave anybody behind. "
Liam Howlett, DABD. (11/6/2018 til 12/6/2018)

"I enjoyed this training course more than my last one, the instructor was very good as he went through the material at a good pace."
Emma Allen. (1/4/2019 til 2/4/2019)

"Thanks firebrand!"
Anonymous. (1/4/2019 til 2/4/2019)

Seneste Social Media Strategist anmeldelser fra vores studerende

Er du klar til kurset? Tag en GRATIS test som hjælper dig med at bedømme din nuværende viden.