Social Media Strategist Kursus, Certificering & Uddannelse

Overview

Learn how to build social media campaigns, analyse your social data and then make effective business decisions – in just 2 days.

On this accelerated CIW Social Media Strategist course, you’ll learn how to deploy social media metrics, use tactics for gathering data and create reports based on your data. You’ll also study:

Business uses of social media
Steps to creating a successful social campaign
Folksonomies
Gamification
Data reuse strategies

Get certified with Firebrand, a CIW Authorised Training Partner. You’ll study official CIW courseware and take the CIW Social Media Strategist exam at the end of your course. This exam is covered by your Certification Guarantee.

Students and professionals in all industries will benefit from this certification, including professionals working in healthcare, legal, marketing, graphic and business sectors.

Det tager kun et øjeblik at se hvor billigt dit kursus er...

Se priser

Her er 4 gode grunde til at du skal tage Social Media Strategist hos Firebrand:

Du bliver Social Media Strategist uddannet og certificeret hurtigere. Du lærer mere på vores 6 dages accelererede kursus og får mindst 12 timers daglig uddannelse i et distraktionsfrit miljø.
Dit Social Media Strategist kursus er alt-inklusiv. Du får en gennemskuelig pris, der dækker alle kursusmaterialer, eksamen, overnatning og forplejning. Du skal ikke tænke på andet end at lære.
Bestå Social Media Strategist den første gang eller kom tilbage, gratis. Din instruktør er ekspert, og træner dig ud fra accelererede metoder, så du lærer hurtigere og har de bedste muligheder for at bestå eksamen første gang. Men hvis du mod forventning ikke består, er du dækket af vores Certificeringsgaranti.
Tag Social Media Strategist hos en prisvindende uddannelsesleverandør. Vi har vundet adskillige udmærkelser heriblandt Microsofts "Årets Learning Partner" hele fem gange og to Børsen Gazelle priser. Firebrand er din hurtigste vej til uddannelse, og vi har sparet 70,000 deltagere for mere end en million spildte timer siden 2001.

Benefits

Er du klar til kurset? Tag en GRATIS test som hjælper dig med at bedømme din nuværende viden.

Gratis Test

Curriculum

Introduction to Social Media

Pre-assessment questions

What is social media?
Basis of communication via the Internet
Modern web technologies
Messaging
Blogging

Social communities

Creating a social network

Virtual worlds
Social network users

Contributors
Influencers
Participants
Sharers
Lurkers

Creating an online profile

How does social media affect my privacy?
Information collected, online risks and your reputation

Case Study

Using social media in business

Pre-assessment questions
Implementing social media in a business

Social media tools for business
Business objectives and goals
Impact of social media on a business
How people communicate in business
Establishing communication links
Developing content for social media
Benefits and drawbacks of using social media in business

Crowdsourcing and crowdshaping
Capturing and using data
Structured data
Unstructured data
Making Business decisions based on data
Creating folksonomies
Social media and brand recognition
Case study

Creating a social media campaign

Pre-assessment questions
What is a social media campaign?
Social media project management essentials
Assembling a project team

Writers
Editors
Subject matter experts (marketing and technical)

Gathering data to create a successful campaign
Making data-driven decisions
Integrating social media into a marketing campaign

Assessing your environment and audience
Using messaging to spark conversation
Supporting the message
Working with social media contributors and influencers

Building a social media community

Identifying specific audiences
Creating a "face" for the community
Job roles and tasks for creating a social networking presence

Organisation assets you can leverage

Content
Employees
Influencers
Company-specific resources

Case study

Choosing the right tools for a Social Media Campaign

Pre-assessment questions
Choosing the appropriate platform

Facebook
LinkedIn
Twitter
Pinterest
Edmodo
YouTube
Google+
StumbleUpon
Social Parrot

Justifying your platform choice

What are your business objectives?
What is the metric for determining or declaring success?
What is your strategy for incoming mail, questions or comments?

Social Media Metrics and Analytics

Pre-assessment questions
Social media audience composition
Quality of interaction

Relevance of topic
Authoritative utterances

Share-of-voice model for brand performance
Social media reputation analysis
Referral traffic
Conversion rates
Demographics
Extracting and archiving data from social media
Analysing big data
Using data to identify issues in an organization
Social media trends
Case study

Social Media Presentations and Reporting

Pre-assessment questions
Presentations in social media

Setting objectives for a presentation
Analysing audience needs, values and constraints
Creating a presentation using a three-part structure

Delivering a social media presentation

Techniques to reduce speaking anxiety
Preparing notes and visual aids
Leading a question-and-answer session
Delivering a solo presentation

Creating reports during a social media campaign
Creating a final report for a social media campaign
Case study

Gamification and Business

Pre-assessment questions
What Is gamification?
Applying gamification to the business environment
Guiding employee behaviour
Guiding customer behaviour
Learning and instruction
Gamification and marketing

Attracting and retaining customers

Applying gamification to social
Case study

Exam Track

You'll sit the following exam at the Firebrand Training Centre, covered by your Certification Guarantee:

CIW Social Media Strategist exam

What's Included

Det hele er inkluderet! Du får en alt-inklusiv kursuspakke, som er målrettet til dine behov. Vi tager os af enhver detalje, så det eneste du skal fokusere på er dine lærings- og certificeringsmål.

Transport til/fra specifikke afhentningssteder
Overnatninger, samtlige måltider samt adgang til forfriskninger, snacks, kaffe og the.
Intensiv Hands-on uddannelse med vores unikke (Lecture | Lab | Review)TM metode
Omfattende kursusmaterialer og labmanualer
Et helt igennem instruktørstyret program
24 timers adgang til både undervisningslokale og instruktøren
Samtlige måltider samt adgang til forfriskninger, snacks, kaffe og the.
Certificeringsgaranti

Prerequisites

You should possess the CIW Internet Business Associate certification or equivalent knowledge.

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Firebrand Training tilbyder et ambitiøst uddannelsesmiljø, som forudsætter at du dedikerer dig til kurset. Ovenstående forkundskaber er vejledende; mange deltagere med mindre erfaring, men med en anden baggrund eller færdigheder, har haft succes med accelereret uddannelse hos Firebrand Training.

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Kundereferencer

Her er Firebrand Training review afsnit. Siden 2001 har vi trænet præcist 134.561 studerende og professionelle og bedt dem alle om at gennemgå vores Accelerated Learning. Lige nu har 96,48% sagt, at Firebrand har overgået deres forventninger.

Læs anmeldelser fra de seneste accelererede kurser nedenfor, eller besøg Firebrand Stories for skriftlige og videointerviews med vores alumner.

"Everyone at Firebrand are very lovely and helpful. Great course would recommend."
Faye Edworthyy, West Trad Ltd. (6/12/2018 (Torsdag) til 7/12/2018 (Fredag))

"Our teacher for this course was very friendly and taught all of us well making sure that we all understood a chapter before continuing onto the next one. We finished each chapter with a quiz so that we can put what we learnt to the test. There was a slight mix up with exams, however Firebrand were very quick to make the correct changes so that all of us can take the exams we were meant to. Brilliant job on such short notice."
Anonym (11/6/2018 (Mandag) til 12/6/2018 (Tirsdag))

"The staff at Firebrand are great. Our trainer was very fun, informative, and kept the spirit of the class up during our course. He was happy to answer any questions the class had and didn't leave anybody behind. "
Liam Howlett, DABD. (11/6/2018 (Mandag) til 12/6/2018 (Tirsdag))