Firebrand's training for Google Cloud Conversion Professional

Curriculum

You'll cover the following on the Google Conversion Professional course:

Google Insights For Search

Overview
Working with Insights for Search:
Understanding Features
Analysing Data
Exporting/Importing Data
Troubleshooting:
Error Messages
Other Issues

Google Adwords

Introduction to AdWords
AdWords policies
Pricing and ranking

Getting Started with AdWords
Account types, setup, and structure
Account navigation
Organisation, keywords, placements and ad text
Using different ad formats

Targeting
Search and contextual targeting
Placement targeting
Language & location targeting
Keyword targeting
Combining keywords and placements

Tracking Ad Performance
Quality and performance basics
Ad visibility and troubleshooting
Reports
Basic ROI and conversion tracking
Advanced conversion tracking

Costs & Billing
Cost control
Billing cycle
Payments outside the U.S.
Invoicing

Optimising Ad Performance
Overview
Your website
Your account
Specific strategies

The AdWords Toolbox
Account performance tools
Analytics tools
Troubleshooting tools
AdWords editor

Managing Client Accounts
My client centre
Selling AdWords
The AdWords API

Conversion Tracking
Get started - tracking sales and leads
Setting Conversion Tracking
AdWords Conversion Optimiser
Conversion based bid management tool
Setting CPA bids clients

Google Analytics

First Steps
Introduction to Google Analytics
Interface navigation
Installing the Google Analytics Tracking Code:

Interpreting Reports
Pageviews, visits, and visitors:
Time metrics
Traffic sources
Content reports

Fundamentals
Profiles in Google Analytics
Campaign tracking and AdWords integration
Analysis focus - AdWords
Analysis focus - funnel visualization
Filters in Google Analytics
Regex and Google Analytics
Cookies and Google Analytics
E-commerce tracking
Analysis focus - revenue metrics
Domains and subdomains

In-Depth Analysis
Custom reporting
Advanced segmentation
Motion charts:
Internal site search:
Event tracking and virtual pageviews:
The Custom visitor segment variable:
Additional customisations:

Google Website Optimizer

Overview
What you can test
Website Optimizer and AdWords
Website Optimizer and Analytics

Planning an Experiment
Choosing and creating test content
Testing strategies

Using the Tool - A/B Tests
Setting up
Adding tags
Variations
Running an experiment
Troubleshooting

Using the Tool - Multivariate Tests
Setting up
Adding tags
Variations
Running an experiment
Troubleshooting

Data and Reports
Glossary
Understanding reports
Troubleshooting reports

Next Steps After Your Experiment
Follow-up experiments – why, how, combinations
Restoring pages post-experiments

The Tools – Pulling Them Together

Marketing effectiveness – fulfill your promise
Adwords adverts
CTR
Keywords
Capping budgets
Website landing pages
FUD’s - Fears, Uncertainties + Doubts
Bounce rates

Understanding your users - their journey
The decision process
AIDA – Awareness, Interest, Desire, Action
Product demand and distribution – Analytics and Insights
Analytics visitor behavior – control sets and segmentation
Funnel analysis
Top landing and exit pages

Website usability
Website accessibility
Optimizer - Headlines, images, site structure, key pages, checkout pages, load times
Website usability – find, choose, buy
Optimizer - POA – Point of action assurances

Commercial aspects
Conversion rate, margin + profit
Reinvesting

Maximizing conversions and ROI
Post click conversion rate

Commercial levers
Promotional text
Price structure

See prices now to find out how much you could save when you train at twice the speed.

See prices

Four reasons why you should sit your Google Conversion course with Firebrand Training

You'll be Google Conversion trained and certified faster. Learn more on this 5-day accelerated course. You'll get at least 12 hours a day of quality learning time in a distraction-free environment
Your Google Conversion course is all-inclusive. One simple price covers all course materials, exams, accommodation and meals – so you can focus on learning
Pass Google Conversion first time or train again for free. Your expert instructor will deliver our unique accelerated learning methods, allowing you to learn faster and be in the best possible position to pass first time. In the unlikely event that you don't, it's covered by your Certification Guarantee
Study Google Conversion with an award-winning training provider. We've won the Learning and Performance Institute's "Training Company of the Year" three times. Firebrand is your fastest way to learn, with 134.561 students saving more than one million hours since 2001

Exam Track

You will be prepared for, and sit the following exams:

Google Advertising Professional (GAP) Exam
Google Analytics Individual Qualification (IQ) test

What's Included

Your accelerated course includes:

Accommodation *
Meals, unlimited snacks, beverages, tea and coffee *
On-site exams **
Exam vouchers **
Practice tests **
Certification Guarantee ***
Courseware
Up-to 12 hours of instructor-led training each day
24-hour lab access
Digital courseware **

* For residential training only. Accommodation is included from the night before the course starts. This doesn't apply for online courses.
** Some exceptions apply. Please refer to the Exam Track or speak with our experts
*** Pass first time or train again free as many times as it takes, unlimited for 1 year. Just pay for accommodation, exams, and incidental costs.

Prerequisites

There are no specific pre-requisites for the Insights, Analytics and Website Optimizer parts of the program. However to become a Qualified Individual in the Google Advertising Professionals program, you'll need to:

Sign up for the program successfully and be in good standing. This means that you've accepted the Rules of Use and aren't in violation of them.
Manage at least one AdWords account (yours or someone else's) in My Client Center for 90 days.
Build and maintain at least US$1,000 (or local equivalent) spend in the My Client Center account you manage, over a 90-day period.
Pass the Google Advertising Professional Exam (taken on the course).

Are you ready to get certified in record time?

We interview all applicants for the course on their technical background, degrees and certifications held, and general suitability. If you get through this screening process, it means you stand a great chance of passing.

Firebrand Training is an immersive training environment. You must be committed to the course. The above prerequisites are guidelines, but many students with less experience have other background or traits that have enabled their success in accelerated training through Firebrand Training.

If you have any doubts as to whether you meet the pre-requisites please call 89 88 66 05 and speak to one of our enrolment consultants, who can help you with a training plan.

Reviews

We've currently trained 134.561 students in 12 years. We asked them all to review our Accelerated Learning. Currently,
96,41% have said Firebrand exceeded their expectations:

"Great teacher, highly recommended GCP instructor. Really enjoyed my week."
Neil Goodridge. (6/6/2023 (Tuesday) to 9/6/2023 (Friday))

"I had a great time. The instructor is very knowledgeable and his training is on point. Two exams in 2 days is a lot. But he makes it doable."
Juan van Gom, Ministry of Defense Netherlands. (19/1/2024 (Friday) to 21/1/2024 (Sunday))

"Detailed and thorough training in a great environment."
Anonymous, SYP. (8/1/2024 (Monday) to 12/1/2024 (Friday))

"I attended the Cyber Crime Foundation course with very little knowledge.. The instructor was fantastic, explained subjects in depth and allowed a good amount of time for questions. I came away with lots of knowledge ready to use what I've learnt in my day-to-day role."
JS. (8/1/2024 (Monday) to 12/1/2024 (Friday))

Course Dates

Start	Finish	Status	Location
19/2/2024 (Monday)	23/2/2024 (Friday)	Finished - Leave feedback	-
24/6/2024 (Monday)	28/6/2024 (Friday)	Wait list	Nationwide
5/8/2024 (Monday)	9/8/2024 (Friday)	Limited availability	Nationwide
16/9/2024 (Monday)	20/9/2024 (Friday)	Open	Nationwide
28/10/2024 (Monday)	1/11/2024 (Friday)	Open	Nationwide
9/12/2024 (Monday)	13/12/2024 (Friday)	Open	Nationwide

Google - Firebrand's training for Google Cloud Conversion Professional