IIPMR - Certified Research Expert (CRE)

Curriculum

Certified Research Expert (CRE)

• Overview of Market Research:
• What is Market Research?
• And how to do Primary and Secondary market research?
• Examples and practical demonstrations in creating a brief research report.
• Quantitative and Qualitative Research: How do to Quantitative and Qualitative Research with Examples. How to find Market trends?
• How to do Market Sizing or Market Segmentation?
• Survey Research: How to do Survey design, programming and results analysis. How to use tools such as Survey-Monkey and all sorts of data segmentations and visualizations. How to boil down complex datasets to highlight what's important
• Survey Research: Field Project Management
• Survey Research: Analysis And Reporting
• Industry Research & Analysis: How to do in-depth analysis of specific industries which includes topics such as State of the Industry, Top Competitors, How to find Market Share, Marketing/Advertising Trends, and General Industry Trends. Real-time examples provided.
• Consumer Research: How to do Consumer Research? How to do in-depth analysis of consumer segments with real-time case study and examples.
• Data Mining and Analysis: How to conduct in-depth data-gathering and Analysis with examples.
• Commodities Exchange: Understanding importance of Commodity exchange around the world and its influence on the price of products.
• Company Research: How to do In-depth analysis of specific companies which include a General Overview and topics such as Products/Services Offered, Key Executives, Financials, Marketing/Advertising Activity, Current News. How to use major research databases such as One-Source (Avention.com) and search information through United States Securities and Exchange Commission (US SEC)?
• Hedging – Futures & Contracts: How to do Hedging of Products? Step by Step demonstration. Examples given for Copper, Oil and Corn), Forward Contracts, Options and Swap.
• Competitive Research: How to do Competitive analysis with examples.
• Forecasting: How to forecast price of products/commodities/items. How to forecast or estimate market trends of an Industry? With examples and practical demonstrations.
• Equity Research: How to decide which company's stock to buy, how to forecast its stock price? How to decide when to buy or sell a stock? How to use database such as Thomson Reuters EIKON?
• Introduction to Procurement Research
• Why is Supply Chain Knowledge required in Market Research Industry
• What is Supply Chain Management?
• Examples of different Supply Chains
• Procurement (Supplier selection, Procurement policies, etc.)
• Traditional Procurement Process
• Deep Dive on Procurement with Examples
• Manufacturing/ Production (plant location, product line selection, capacity planning, production scheduling, etc.)
• Deep Dive on Manufacturing with Examples
• Distribution (Warehouse location, Customer allocation, Demand forecasting, Inventory management, etc.)
• Deep Dive on Distribution with Examples
• Global Decisions (product and process selection, planning under uncertainty, real-time monitoring and control, integrated scheduling)
• Knowledge on how to optimize back end operations. Key technologies : EDI (for exchange for information across different players in the supply chain); Electronic payment protocols; Internet auctions, e-bidding (for selecting suppliers, distributors, demand forecasting, etc.); E-logistics; Continuous tracking of customer orders through the Internet; Internet-based shared services manufacturing; etc.
• Developing e-procurement solutions
• Animation on Procure to Pay Process
• Reverse Auction
• How to use Emptoris tool to conduct Reverse Auctions
• Practical Demonstration of how to do Reverse Auctions using Ariba (Ariba eSourcing Demo)
• Value Chain Analysis
• Spend Management
• Inco Terms
• Payment & Discount Terminologies
• What is Strategic Sourcing? (Examples & Case Studies)
• Global Sourcing – Do’s and Don’ts (Explained with real case studies on how to save costs)
• Best Practices on Procurement
• Top 5 Procurement Predictions
• Top 5 Supply Chain Trends
• Top 5 steps to Insuring your Supply Chain
• Preparing Global Supply Chains Against Uncertainty
• Strategic Procurement
• Need for Market Research in Procurement/Supply Chain
• Importance of Crude Oil
• Important Economic Concepts
• Sourcing Process
• Sourcing Process in Pharmaceutical Industry
• Low cost Country Sourcing
• Deep Dive on Primary Research - Step by Step Instructions with Examples
• Guest Lecture on Primary Research
• Primary Vs Secondary Research
• Look At What Matters Before Doing Research
• Top 5 Market Research Trends
• How Should Social Media Be Used In Market Research
• Current Market Research Trends
• Porter's Five Force Analysis
• Pestle Analysis
• SWOT Analysis
• Supplier Diversity
• Magic Quadrant Analysis
• Supplier Ranking & Capability Matrix
• Competitive Intelligence - Deep Dive
• Supply Chain Risk & Business Continuity
• Supply Chain Strategies - Design and Management
• Commodity Sourcing & Risk Management (various Chemicals, Energy, Fuel)
• Financial Risk Analysis
• Example 1 -The Four financial statements
• Example 2- The Four Core Financial Statements
• Financial Ratio Analysis
• Ratio analysis - Additional Examples
• The Accounting Equation
• The General Ledger
• Accounts, Debits, and Credits
• Cash Ratio Analysis
• Price Forecasting – CAGR & Linear Regression
• Price Forecasting – Multiple Regression
• Price Forecasting – Weighted average regression and Time series Analysis
• Introduction to SPSS
• Input Data Manually in to SPSS
• Importing a Text File in to SPSS
• Importing an Excel File in to SPSS
• Recode and Compute Variables
• Converting String Variables to Numeric
• Computing Z Scores
• Descriptive Statistics
• Histograms
• Scatterplots
• Boxplots
• Bar Charts
• One Sample T-Test - Part 1
• One Sample T-Test - Part 2
• Independent Samples T-Test
• Dependent (Paired) Samples T-Test
• One-way ANOVA
• Two-way (Factorial) ANOVA
• Repeated Measures ANOVA
• Mixed Between Within ANOVA
• Bivariate Correlation
• Partial Correlation
• Multiple Regression
• Logistic Regression
• Chi-square Test for Goodness of Fit
• Chi-square Test for Independence
• Mann-Whitney Test & Wilcoxon Rank Sum Test
• Kruskal Wallis Test
• Wilcoxon Signed Rank Test
• Spearman Rank Order Correlation
• Friedman's ANOVA CASE STUDIES AND BEST PRACTICES (Downloadable PDF Files)
• Case Study on Groupon - Using Market Research to Deliver Highly Personalized Service
• Case Study on Sushilicious - Using Secondary Market Research to Create Differentiation
• Case Study on how Ford Motors used International Market Research
• Case Study on USA's Leading Newspaper and how they used Market Research to stay ahead of the competition
• Case Study on Mistine - The unusual case of developing competition for Avon, Giffarine, Amway in Thailand
• Case Study on Japan - Using Market Research to Develop Country Specific Strategies
• A Case Study of Setting Transaction fees for Automated Teller Machines using Market Research
• A Case Study on WaterPool Recreational Park
• How to Create Market Opportunity Analysis Report - A Case Study of Paper Packaging Company
• International Market Research Strategy, Process & Resources
• A Study on Methods of Estimating Potential of Existing and New Products
• Using Market Research for Business Opportunities - How to do a Quick and Dirty Market Assessment
• Primary Data Sources - What, Where, Why and How
• Secondary Data Sources - What, Where, Why and How
• Post Market Research - How to Present a Formal Business Plan
• Using Linear Programming to Minimize Risk & Develop Optimal Portfolio Mix - A Case Study (A)
• Using Linear Programming to Create Media Selection - A Case Study (B)
• Using Linear Programming Reports to Answer Forward Looking Questions - A Case Study (C)
• The Ugly Truth of Statistics - Fallacies, Dangers, and Unethical Behavior
• Case Study on Saving Beyond Price Negotiations - Inco Terms
• Case Study on Chep (Brambles) Market Research in Logistics to Create Efficiencies
• Case Study on WestPac Banking Corporation Using Market Research to Create Financial Packages
• Case Study on L'Oréal Universalization & Market Research Design
• Case Study on BASF - Using Internal and External Research
• Case Study on Telstra Corporation Ltd and how they use Market Research to improve Customer Satisfaction
• Practice Test-1
• Practice Test-2
• Exam