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EC-Council - Certified Digital Marketer (C|DM)
Overview
On this 4-day accelerated Certified Digital Marketer course, you'll master skills and knowledge of the latest digital marketing concepts and how to apply them to your business. You'll become an expert in growth hacking - the approach that allows professionals to use smart technologies, digital tools and online applications, based on AI and machine learning, to test and analyse business strategies.
Your expert instructor will take you through the differences between traditional and digital marketing as well as inbound and outbound marketing.
You'll also learn:
- Search Engine Optimisation
- Social media marketing
- Email marketing
- Affiliate marketing
- Content marketing
You'll be immersed in the curriculum with our unique Lecture | Lab | Review technique, where you'll test your theoretical knowledge in SEO, web analytics, content marketing, mobile marketing and social media with hands-on labs. With access to 24/7 labs, you can test your digital marketing skills using the tools available to you whenever like.
On this course, you'll be prepared for and sit your Certified Digital Marketer (C|DM) exam at the Firebrand training centre, covered by your Certification Guarantee.
Getting this certification prepares you for a career in the Executive ranks of the Digital Marketing Team into a C-Level Executive such as Chief Marketing & Digital Media Officer, working on digital marketing strategies.
If you have limited knowledge in digital marketing and are looking to develop advanced skills in the profession, this course is ideal for you. This course is also suitable for middle to senior level management working in marketing, e-commerce, web design, sales and operations.
Benefits
Other accelerated training providers rely heavily on lecture and independent self-testing and study.
Effective technical instruction must be highly varied and interactive to keep attention levels high, promote camaraderie and teamwork between the students and instructor, and solidify knowledge through hands-on learning.
Firebrand Training provides instruction to meet every learning need:
- Intensive group instruction
- One-on-one instruction attention
- Hands-on labs
- Lab partner and group exercises
- Question and answer drills
- Independent study
Curriculum
Introduction to Digital Marketing
- Marketing: Inbound & Outbound
- Marketing: Digital & Traditional
- Marketing: Trends & Principles
- Market Research: Principles & Methodology
- Digital Marketing Landscape
- Digital Marketing Benefits
- Digital Marketing Planning Stages
- Digital Marketing Techniques
- Digital Marketing Limitations
- Digital marketing Legislation
Website Development
- Types of Websites
- Website Domain
- Website Hosting
- UX Designing
- Website Development Platforms
- Understanding E-business and E-commerce
- Evolution and Classification of E-commerce
- Policies for E-commerce and Digital Marketing
- Payments Methods
- Labs - WIX
Lead Generation & Management
- Lead Funnel
- Lead Generation
- Lead Nurturing
- Lead Conversion
- Lead Management
- Customer Relationship Management Tools
- Salesforce Tools
Module Analysis & Reporting
- Introduction to Web Analytics
- Data Collection Methods
- Web Analytics Process
- Web Analytics Platforms
- Web Traffic & User Insights
- Audience Analysis
- Conversions Overview
- Best Practices for Web Analytics
- Lab - Webmaster Tool
- Lab - Google Analytics
Search Engine Optimisation
- Search Engine Principles (On Page and Off Page)
- Search Engine Process
- Search Engine Ranking Optimisation
- Local SEO
- Google Algorithms
- Hacking SEO
- SEO Tools & Platforms
- Lab - Moz and Woorank
- Search Engine Spam and Penalties
- Related Legislation
Campaign Marketing
- Important Terminology Related to Online Advertising
- Display Advertising Concept & Metrics
- Campaign Building
- Campaign Management
- Bid Management
- Real-Time Bidding (RTB)
- Campaign Review and Conversion Tracking
- Display Engine Marketing (DEM) Platforms
- Campaign Tracking
- Campaign Marketing Management Tools
- Campaign Marketing Lab
- Related Legislation
Search Engine Marketing
- Search Engine Advertising
- Search Engine Advertising Classifications
- Objectives of Search Engine Advertising
- Advertisings with SEM Programs
- Search Retargeting
- Advertising on Google
- AdWords
- Yahoo! Search marketing
- Microsoft AdCenter
- Lab - Google AdWords
Content Marketing
- Content Marketing Principles & Tactics
- Content Marketing KPIs
- Content Marketing Stages
- Content Marketing Strategy
- Retention Marketing
- Conversion Metrics
- Intellectual Property & Copywriting
- Lab - WordPress
- Related Legislation
E-mail Marketing
- Design Principles
- Segmentation
- A/B Testing
- Scheduling Database and Subscription Management
- Data Driven Market place (DDM
- Analytics & Metrics
- Labs - Scope and Mail Chimp
- Related Legislation
Affiliate Marketing
- Introduction to Affiliate Marketing
- 2-Tier: Partnerships
- 3-Tier: Ecosystem
- Supply Side Platform (SSP)
- Demand Side Platform (DSP)
- Affiliate VS Referral
- Best Practices for Affiliate Marketing
- Labs - Google AdSense
- Related Legislation
Social Media Marketing
- Social Media Platforms
- Social Media Campaigns/Advertising
- Social Listening
- Social Media Analytics Platforms
- Social Media Management Platforms
- Labs - Hootsuite
Mobile & Proximity Marketing
- Mobile Apps
- Mobile Advertising
- SMS Marketing
- Proximity Marketing
- NFC (Near Field Communication)
- Bluetooth
- QR Codes
- Analytics
- Augmented Reality & Integration
- Labs - Bluetooth Proximity Marketing
- Related Legislation
Video Marketing
- Video Marketing Principles
- Video Marketing Guidelines
- Best practices & tools
- Virtual Reality
- Live Streaming
- Labs - Youtube
Strategy & Planning
- Understanding the Strategic Planning
- Digital Marketing Strategy
- Digital Marketing Mix, Budgeting & ROI
- Lab - Building Marketing Strategy
- Programmatic Marketing
- Lab - Marketing Automation Platforms
- Pardot, B2B Marketing Automation by Salesforce
Exam Track
On this accelerated course, you'll sit the Certified Digital Marketer (C|DM) exam, covered by your Certification Guarantee.
Exam details
- Number of Questions: 100
- Duration: 3 Hours
- Passing Score: 70%
What's Included
Included in this accelerated course:
- Official EC-Council Institute of iBusiness (IIB) course material
Your accelerated course includes:
- Accommodation *
- Meals, unlimited snacks, beverages, tea and coffee *
- On-site exams **
- Exam vouchers **
- Practice tests **
- Certification Guarantee ***
- Courseware
- Up-to 12 hours of instructor-led training each day
- 24-hour lab access
- Digital courseware **
- * For residential training only. Doesn't apply for online courses
- ** Some exceptions apply. Please refer to the Exam Track or speak with our experts
- *** Pass first time or train again free (just pay for accommodation, exams and incidental costs)
Prerequisites
- You don't need prior knowledge of digital marketing
- Basic computer skills are preferable
Unsure whether you meet the prerequisites? Don’t worry. Your training consultant will discuss your background with you to understand if this course is right for you.
Reviews
Here's the Firebrand Training review section. Since 2001 we've trained exactly 125505 students and asked them all to review our Accelerated Learning. Currently, 96.60% have said Firebrand exceeded their expectations.
Read reviews from recent accelerated courses below or visit Firebrand Stories for written and video interviews from our alumni.
"A great learning experience."
Alan Crowdy, GNS . (5/12/2019 (Thursday) to 7/12/2019 (Saturday))
"Firebrand is providing me with a condensed training always fitting my tight timetable with a high success rate on the certification."
Anonymous (5/12/2019 (Thursday) to 7/12/2019 (Saturday))
"In short it was a very pleasant stay at the hotel, and the instructor was great."
Anonymous (16/4/2018 (Monday) to 20/4/2018 (Friday))
"First time in Benelux and have been impressed by the facilities, supportive and friendly staff of both the hotel and Firebrand. A lot of material to cover however, the instructor equips you with experience and knowledge to build upon. "
Jeremy Green, Firebrand Training. (9/4/2018 (Monday) to 13/4/2018 (Friday))
"Firebrand is a professional training provider which provides training courses by fields experts in awesome and distraction less locations."
Yahya Alazri. (29/1/2018 (Monday) to 2/2/2018 (Friday))
Course Dates
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Start |
Finish |
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Location |
Book now |
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23/5/2022 (Monday) |
26/5/2022 (Thursday) |
Finished - Leave feedback |
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26/9/2022 (Monday) |
29/9/2022 (Thursday) |
Wait list |
Nationwide |
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7/11/2022 (Monday) |
10/11/2022 (Thursday) |
Limited availability |
Nationwide |
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19/12/2022 (Monday) |
22/12/2022 (Thursday) |
Open |
Nationwide |
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30/1/2023 (Monday) |
2/2/2023 (Thursday) |
Open |
Nationwide |
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13/3/2023 (Monday) |
16/3/2023 (Thursday) |
Open |
Nationwide |
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