Blockchain Council - Certified Blockchain and Digital Marketing Professional

Duration

Duration:

Only 1 Day

Method

Method:

Classroom / Online / Hybrid

Next date

Next date:

24/6/2024 (Monday)

Overview

This accelerated Blockchain Council Certified Blockchain & Digital Marketing Professional™ course focuses on the core concepts of digital marketing and Blockchain technology. It discusses how Blockchain can overcome the challenges faced by digital marketers in the current scenario.

Certified Blockchain and Digital Marketing Professional™ is a unique training and certification specially designed to demonstrate how Blockchain can revolutionize digital marketing.

The course will render expertise on eliminating digital marketing middlemen, eliminating online ad fraud, building trust and transparency while giving customers full control of their information with the use of Blockchain technology. Certified Blockchain and Digital Marketing Expert training will prove to be your USP and will act as a catalyst to accelerate your career growth.

At the end of this course, you’ll sit the Blockchain Council exam, and achieve your Blockchain Council Certified Blockchain & Digital Marketing Professional™ certification. Through Firebrand’s Lecture | Lab | Review methodology, you’ll get certified at twice the speed of the traditional training and get access to courseware, learn from certified instructors, and train in a distraction-free environment.

 

Audience

This course is ideal for:

  • Blockchain & Digital Marketing Professional
  • Social Media Manager
  • Marketing Manager

 

Benefits

Other accelerated training providers rely heavily on lecture and independent self-testing and study.

Effective technical instruction must be highly varied and interactive to keep attention levels high, promote camaraderie and teamwork between the students and instructor, and solidify knowledge through hands-on learning.

Firebrand Training provides instruction to meet every learning need:

  • Intensive group instruction
  • One-on-one instruction attention
  • Hands-on labs
  • Lab partner and group exercises
  • Question and answer drills
  • Independent study

Curriculum

  • Module 1: Introduction
  • Functional Overview of Digital Marketing
  • Digital Marketing Overview
  • Search Engine Optimization
  • Social Media Marketing
  • Content Marketing
  • Online Advertising
  • Email Marketing
  • Web Analytics

 

 

  • Module 2: Fundamentals of Blockchain Technology
  • What is Blockchain?
  • Why is Blockchain a Distributed, P2P Network?
  • Benefits of using Blockchain Technology
  • What Are different Blockchain Technologies?
  • Blockchain Architecture
  • Components of Blockchain Ecosystem
  • Blocks, Wallets and Addresses
  • Public and Private Key
  • Merkle Tree and Hashing
  • Cryptography and Cryptographic Algorithms
  • Types of Blockchain
  • Transaction Execution and Distribution
  • Types of Consensus Algorithms
  • What is Blockchain Mining?
  • Types of Mining
  • What are Smart Contracts?

 

  • Module 3: Integration of Digital Marketing & Blockchain
  • How Digital Marketing will benefit from Blockchain
  • Eliminating Digital Marketing Middleman.
  • Building Trust & Transparency.
  • Customers having full control of their information.
  • Benefits of Branding
  • Provide Security
  • Use of Smart Contracts
  • Limitations of the current Digital Marketing Model
  • Introduction
  • Eliminating Online Ad Fraud
  • The link between Advertiser and Ad Publisher

 

  • Module 4: Use Case
  • Blockstack for data privacy
  • Brave & BAT for digital display advertising
  • Polymath for security token space

Exam Track

At the end of this accelerated course, you’ll sit the following exam at the Firebrand Training centre, covered Certification Guarantee:

Blockchain Council Certified Blockchain & Digital Marketing Professional™ exam

  • Format: multiple choice exam of 100 marks
  • Passing score: You need to acquire 60+ marks to clear the exam

After completing this certification, you will have mastered the core concepts of implementing Blockchain in digital marketing to effectively promote products and services for a wider audience.

What's Included

Your accelerated course includes:

  • Accommodation *
  • Meals, unlimited snacks, beverages, tea and coffee *
  • On-site exams **
  • Exam vouchers **
  • Practice tests **
  • Certification Guarantee ***
  • Courseware
  • Up-to 12 hours of instructor-led training each day
  • 24-hour lab access
  • Digital courseware **
  • * For residential training only. Accommodation is included from the night before the course starts. This doesn't apply for online courses.
  • ** Some exceptions apply. Please refer to the Exam Track or speak with our experts
  • *** Pass first time or train again free as many times as it takes, unlimited for 1 year. Just pay for accommodation, exams, and incidental costs.

Prerequisites

There are no prerequisites for this accelerated course.

Unsure whether you meet the prerequisites? Don’t worry. Your training consultant will discuss your background with you to understand if this course is right for you.

Reviews

Here's the Firebrand Training review section. Since 2001 we've trained exactly 134561 students and asked them all to review our Accelerated Learning. Currently, 96.41% have said Firebrand exceeded their expectations.

Read reviews from recent accelerated courses below or visit Firebrand Stories for written and video interviews from our alumni.


"Training was very good, explanation was very clear and teacher detailed a lot, so for a 3 day course and to have a first understanding of POWER BI is good."
Rosanna Seerattan Cruz, JTI. (19/3/2024 (Tuesday) to 21/3/2024 (Thursday))

"The instructor and the structure of the course were very clear."
EK, JTI. (19/3/2024 (Tuesday) to 21/3/2024 (Thursday))

"CEH is a very hard training, but it''s doable thanks to the friendly employees at Firebrand and the accommodations."
Kas Ramjiawan, ITQM. (4/3/2024 (Monday) to 8/3/2024 (Friday))

"Heavy stuff! Long days and almost no time for some leisure or preparing for exam... I thought there was more hands-on training involved."
MR. (4/3/2024 (Monday) to 8/3/2024 (Friday))

"The course was well structured and concise with a knowledgeable and personable instructor. I will recommend Firebrand courses to all colleagues"
LT. (6/3/2024 (Wednesday) to 8/3/2024 (Friday))

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